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Driven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter-century, Sabrina Horn revisits the core of leadership; defines authentic, reality-based business integrity; and shows readers how to attain and maintain it.

With firsthand accounts of sticky situations and painful mistakes, Horn lays out workable strategies, frameworks, and mental maps to help leaders gain the clarity of thought necessary to make sound business decisions, even when there are no right answers. In her straightforward, no-nonsense style, she shares the power of humility and empathy, mentorship and self-assessment, and a strong core value system to build a leader’s confidence and resilience. Horn’s fake-free advice will empower readers to disarm fear, organize risk, manage setbacks and crises, deal with losing and loneliness, and create a culture and brand designed for long-term success.

This collection tells the story of an emerging Africa, through the eyes of some of the youngest and most promising African entrepreneurs. Charting the stories of 17 entrepreneurs working in different industries and across Africa, Making Futures: Young Entrepreneurs in a Dynamic Africa showcases the young women and men who are taking charge of their destinies and building business enterprises and innovative non-profits to radically change their lives and the lives of their communities.

Making Futures equips readers with intimate knowledge about the markets and growth across the region, and how young creative entrepreneurs are identifying problems as opportunities and seeding growth in a continent that has been long overlooked, but is poised for explosive growth and opportunity, enabled by technology.