Shop

Masterful Marketing

10,000.00

Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms and approaches that will have the greatest returns.

Social and technological developments have transformed both the nature and effect of marketing. Previously, large sums of money could almost guarantee that a new campaign will be noticed, or that new branding will become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer’s attention with any number of distractions or competitors. Only through the value-based approaches outlined in Masterful Marketing will your marketing efforts stand out in this crowd and draw in customers.

In today’s marketing world, your personal brand, the relationships you build and the expertise you share has the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy.

Upgrade

10,000.00

At first, Logan Ramsay isn’t sure if anything’s different. He just feels a little . . . sharper. Better able to concentrate. Better at multitasking. Reading a bit faster, memorizing better, needing less sleep. But before long, he can’t deny it: Something’s happening to his brain. To his body. He’s starting to see the world, and those around him—even those he loves most—in whole new ways.

The truth is, Logan’s genome has been hacked. And there’s a reason he’s been targeted for this upgrade. A reason that goes back decades to the darkest part of his past, and a horrific family legacy. Worse still, what’s happening to him is just the first step in a much larger plan, one that will inflict the same changes on humanity at large—at a terrifying cost.

Because of his new abilities, Logan’s the one person in the world capable of stopping what’s been set in motion. But to have a chance at winning this war, he’ll have to become something other than himself. Maybe even something other than human.

And even as he’s fighting, he can’t help wondering: what if humanity’s only hope for a future really does lie in engineering our own evolution?

Intimate in scale yet epic in scope, Upgrade is an intricately plotted, lightning-fast tale that charts one man’s thrilling transformation, even as it asks us to ponder the limits of our humanity—and our boundless potential.

The Shah

10,000.00

More than ten years in the making, The Shah tells the story of Mohammad Reza Shah Pahlevi, the controversial and conflicted leader whose ousting set the stage for the totalitarian Islamic Republic of Iran that we know today. In this account of the political intrigue and religious tension that led to the Islamic Revolution, Abbas Milani reveals how the Shah’s personal relationships, society’s expectations, and the ultimate betrayal of his allies led to his exile and death. With its rich details, vivid descriptions, and dialogue, this superbly executed biography offers readers a unique account of the Shah’s private life, sovereignty, and downfall.

The Bezos Blueprint

10,000.00

Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers.

The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers.

The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.

Natural Beauty

10,000.00

Our narrator is the youngest student at the Conservatory. She produces a sound from the piano no one else does, employing a special technique she learned from her parents—also stunningly talented musicians—who fled China in the wake of the Cultural Revolution. But when an accident leaves her parents debilitated, she abandons her future as a pianist and accepts a job at a high-end beauty and wellness store in New York City.

Holistik is known for its remarkable products and outrageous procedures: remoras that suck cheap Botox from the body, eyelash extensions made of spider silk, emotional support ducklings bred to imprint on their owners. Every product is ethically sourced and made with nothing but the highest quality ingredients. Our narrator’s new job is a coveted one among New York’s beauty-obsessed, and it affords her entry into a new world of privilege. She becomes transfixed by Helen—a model, and the niece of Holistik’s charismatic owner—and the two strike up a close friendship that hazily veers into more. All the while, Holistik plies our narrator with products that slim her thighs, smooth her skin, lighten her hair, and change her eye color. But beneath these fancy creams and tinctures lies a terrible truth that threatens to consume her. After all, beauty is nothing without ugliness.

NATURAL BEAUTY is a piercing, terrifying, and darkly funny debut that eviscerates the beauty and wellness industry, exploring questions of consumerism, self-worth, race, and identity. This propulsive novel takes a world that feels familiar and pushes it to a conclusion that at first might seem jarring, but when we inch closer, settles on us as truth.

The Shining

10,000.00

Jack Torrance’s new job at the Overlook Hotel is the perfect chance for a fresh start. As the off-season caretaker at the atmospheric old hotel, he’ll have plenty of time to spend reconnecting with his family and working on his writing. But as the harsh winter weather sets in, the idyllic location feels ever more remote . . . and more sinister. The only person to notice the strange and terrible forces gathering around the Overlook is five-year-old Danny Torrance, Jack’s uniquely gifted son–and he may also be the only one able to stop them.

Our Missing Hearts

10,000.00

Twelve-year-old Bird Gardner lives a quiet existence with his loving but broken father, a former linguist who now shelves books in a university library. His mother Margaret, a Chinese American poet, left the family when he was nine years old without a trace. Bird knows to not ask too many questions, stand out too much, or stray too far. For a decade, his family’s life has been governed by laws written to preserve “American culture” in the wake of years of economic instability and violence. To keep the peace and restore prosperity, the authorities are now allowed to relocate children of dissidents, especially those of Asian origin, and libraries have been forced to remove books seen as unpatriotic.

Bird has grown up disavowing his mother and her poems; he doesn’t know her work or what happened to her, and he knows he shouldn’t wonder. But when he receives a mysterious letter containing only a cryptic drawing, he is pulled into a quest to find her. His journey will take him back to the many folktales she poured into his head as a child, through the ranks of an underground network of librarians, into the lives of the children who have been taken, and finally to New York City, where a new act of defiance may be the beginning of much-needed change.

Our Missing Hearts is an old story made new, of the ways supposedly civilized communities can ignore the most searing injustice. It’s a story about the power—and limitations—of art to create change, the lessons and legacies we pass on to our children, and how any of us can survive a broken world with our hearts intact.

The Motorcycle Diaries

10,000.00

The Motorcycle Diaries is Che Guevara’s diary of his journey to discover the continent of Latin America while still a medical student, setting out in 1952 on a vintage Norton motorcycle together with his friend Alberto Granado, a biochemist. It captures, arguably as much as any book ever written, the exuberance and joy of one person’s youthful belief in the possibilities of humankind tending towards justice, peace and happiness.

After the release in 2004 of the exhilarating film of the same title, directed by Walter Salles, the book became a New York Times and international bestseller.

This edition includes a new introduction by Walter Salles and an array of new material that was assembled for the 2004 edition coinciding with the release of the film, including 24 pages of previously unpublished photos taken by Che, notes and comments by his wife, Aleida Guevara March, and an extensive introduction by the distinguished Cuban author, Cintio Vitier.

My First Gratitude Journal

10,000.00

Expressing gratitude increases happiness, improves self-esteem, and lowers levels of stress–and this easy-to-use gratitude journal for kids helps children tap into that extraordinary power for the first time. Through writing and drawing, kids will learn to give daily thanks for the good in their lives. Every ten days they’ll respond to more in-depth prompts that ask them to think about gratitude on a broader scale. Best of all, they’ll develop a healthy habit for the rest of their lives.

Lawrence In Arabia

10,000.00

The Arab Revolt against the Turks in World War I was, in the words of T. E. Lawrence, “a sideshow of a sideshow.” As a result, the conflict was shaped to a remarkable degree by a small handful of adventurers and low-level officers far removed from the corridors of power.

At the center of it all was Lawrence himself. In early 1914 he was an archaeologist excavating ruins in Syria; by 1917 he was riding into legend at the head of an Arab army as he fought a rearguard action against his own government and its imperial ambitions. Based on four years of intensive primary document research, Lawrence in Arabia definitively overturns received wisdom on how the modern Middle East was formed.

Vantage

10,000.00

Africa is now the land of unicorns, but before unicorns, there were numerous stories that captured the power and pioneering spirit of the continent’s techpreneurs. Enter Olumide Soyombo who discovered the Personal Computer as a teenager and with the nudging of his father, became an entrepreneur. Set against the backdrop of the evolution of Africa’s emergence on the tech scene and the pivotal role and leadership offered by Nigerians and the country’s contemporary culture, Vantage tells the story of Olumide’s pioneering role with candour, grace and humility.

Saving Time

10,000.00

Our daily experience, dominated by the corporate clock that so many of us contort ourselves to fit inside, is destroying us. It wasn’t built for people, it was built for profit. This is a book that tears open the seams of reality as we know it—the way we experience time itself—and rearranges it, reimagining a world not centered around work, the office clock, or the profit motive. Explaining how we got to the point where time became money, Odell offers us new models to live by–inspired by pre-industrial cultures, ecological, and geological time–that make a more humane, more hopeful way of living seem possible.

How Big Things Get Done

10,000.00

Nothing is more inspiring than a big vision that becomes a triumphant, new reality. Think of how the Empire State Building went from a sketch to the jewel of New York’s skyline in twenty-one months, or how Apple’s iPod went from a project with a single employee to a product launch in eleven months.

These are wonderful stories. But most of the time big visions turn into nightmares. Remember Boston’s “Big Dig”? Almost every sizeable city in the world has such a fiasco in its backyard. In fact, no less than 92% of megaprojects come in over budget or over schedule, or both. The cost of California’s high-speed rail project soared from $33 billion to $100 billon—and won’t even go where promised. More modest endeavors, whether launching a small business, organizing a conference, or just finishing a work project on time, also commonly fail. Why?

Understanding what distinguishes the triumphs from the failures has been the life’s work of Oxford professor Bent Flyvbjerg, dubbed “the world’s leading megaproject expert.” In How Big Things Get Done, he identifies the errors in judgment and decision-making that lead projects, both big and small, to fail, and the research-based principles that will make you succeed with yours

The Davenports

10,000.00

The Davenports are one of the few Black families of immense wealth and status in a changing United States, their fortune made through the entrepreneurship of William Davenport, a formerly enslaved man who founded the Davenport Carriage Company years ago. Now it’s 1910, and the Davenports live surrounded by servants, crystal chandeliers, and endless parties, finding their way and finding love—even where they’re not supposed to.

There is Olivia, the beautiful elder Davenport daughter, ready to do her duty by getting married . . . until she meets the charismatic civil rights leader Washington DeWight and sparks fly. The younger daughter, Helen, is more interested in fixing cars than falling in love—unless it’s with her sister’s suitor. Amy-Rose, the childhood friend turned maid to the Davenport sisters, dreams of opening her own business—and marrying the one man she could never be with, Olivia and Helen’s brother, John. But Olivia’s best friend, Ruby, also has her sights set on John Davenport, though she can’t seem to keep his interest . . . until family pressure has her scheming to win his heart, just as someone else wins hers.

Inspired by the real-life story of the Patterson family, The Davenports is the tale of four determined and passionate young Black women discovering the courage to steer their own path in life—and love.

Toxic Superfoods

10,000.00

If you’re eating a healthy diet and you’re still dealing with fatigue, inflammation, anxiety, recurrent injuries, or chronic pain, the problem could be your spinach, almonds, sweet potatoes, and other trusted plant foods. And your key to vibrant health may be quitting these so-called superfoods.

After suffering for decades from chronic health problems, nutrition educator Sally K. Norton, MPH, discovered that the culprits were the chemical toxins called oxalates lurking within her “healthy,” organic plant-heavy diet. She shines light on how our modern diets are overloaded with oxalates and offers fresh solutions including:

• A complete, research-backed program to safely reverse your oxalate load
• Comprehensive charts and resources on foods to avoid and better alternatives
• Guidance to improve your energy, optimize mood and brain performance, and find true relief from chronic pain

In this groundbreaking guide, Norton reveals that the popular dictum to “eat more plants” can be misleading. Toxic Superfoods gives health-seekers a chance for improved energy, optimum brain performance, graceful aging, and true relief from chronic pain.

1 53 54 55 225