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Part business manual, part memoir, The Idea Is the Easy Part counters widespread myths of failure and success with lessons learned from Dovey’s decades of hands-on business experience.

Today’s renowned businessmen and entrepreneurs, like Elon Musk, Mark Cuban, Peter Thiel, and more can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant innovation—and the funding you’ll easily acquire—are all you need for success.

The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions.

Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly 300 startups, Brian Dovey is well acquainted with entrepreneurship—its reality as well as its mythology. In The Idea Is the Easy Part, Dovey debunks common myths about businesses and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs guiding them with the right growth mindset to make better decisions at every stage of the entrepreneurial process.

The Idea Is the Easy Part is a reliable guide to navigating entrepreneurial waters, replacing today’s misleading notions with objective and actionable advice.

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.

Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to – and approach for – overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.

In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy”. He introduces nine sources of power – ranging from using leverage to effectively focusing on growth – that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007-08 financial crisis.

Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Leadership legend and bestselling author Ken Blanchard returns with trust expert and thought leader Randy Conley to present a structured playbook based on the bestselling Simple Truths of Leadership.

The companion playbook to Simple Truths of Leadership expands on the book’s 52 essential principles of servant leadership and trust building. This structured playbook provides weekly prompts and exercises to help you track your progress toward your leadership goals. It focuses on one Simple Truth per week and includes:

-A summary of each Simple Truth
-A game plan for using each truth in your workplace, including thought-provoking questions and exercises to challenge your thinking and cause you to consider new ideas about leadership
-A Call to Action to “Try It This Week”

With so much of today’s workforce feeling disengaged from the work they do, it’s critical for leaders to move away from self-serving methods and embrace servant leadership to put their followers’ needs before their own. And by journaling alongside servant leadership principles, you will be able to turn the common sense behind these simple truths into common practice for you and your organization.