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Contagious

10,000.00

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Convergence Problems

13,000.00

From the Hugo, Nebula, Locus and Nommo award nominated author of Shigidi and The Brass Head Of Obalufon comes a stunning new collection of stories that investigate the rapidly changing role of technology and belief in our lives as we search for meaning, for knowledge, for justice; constantly converging on our future selves.

In “An Arc of Electric Skin,” a roadside mechanic seeking justice volunteers to undergo a procedure that will increase the electrical conductivity of his skin by orders of magnitude. In “Blowout,” a woman races against time and a previously undocumented geological phenomenon to save her brother on the surface of Mars. In “Ganger,” a young woman trapped in a city run by machines must transfer her consciousness into an artificial body and find a way to give her life purpose. In “Debut,” Nairobi-based technical support engineer tries to understand what is happening when an AI art system begins malfunctioning in ways that could change the world.

The sixteen stories of Convergence Problems, which include work published for the first time in this collection, rare stories, and recently acclaimed work, showcase Talabi at his creative best: playful and profound, exciting and experimental, always interesting.

Conversations In Black

6,000.00

Hard-hitting, thought-provoking, and inspiring, Conversations in Black offers sage wisdom for navigating race in a radically divisive America, and, with help from his mighty team of black intelligentsia, veteran journalist Ed Gordon creates hope and a timeless new narrative on what the future of black leadership should look like and how we can get there.

In Conversations in Black, Gordon brings together some of the most prominent voices in black America today, including Stacey Abrams, Harry Belafonte, Charlamagne tha God, Michael Eric Dyson, Alicia Garza, Jemele Hill, Iyanla VanZant, Eric Holder, Killer Mike, Angela Rye, Al Sharpton, T.I., Maxine Waters, and so many more to answer questions about vital topics affecting our nation today

Conversations On Love

7,000.00

Journalist Natasha Lunn was almost 30 when she realized that there was no map for understanding love. While she was used to watching friends fall in and out of love, the older she got, the more she had to acknowledge: Her friends’ relationship struggles could no longer be chalked up to youth, and the more she learned about her parents, grandparents, work colleagues, and mentors the clearer it became that age had not brought any of them any closer to understanding this elusive, transformative, consuming emotion. One night during the months she found this realization settling over her, she sat up in bed and jotted three words in a notebook: conversations on love. In that moment, Lunn understood that she didn’t want advice about love, she wasn’t looking for the answers or evergreen wisdom, but she craved candid, wide-ranging, sometimes uncomfortable conversations about the parts of love that often don’t make it into our everyday discussions of marriage, sibling relationships, friendships, or mother/daughter bonds. Conversations on Love started as an experiment aimed at interviewing experts about what love meant to them, in all of it’s messiness, and quickly blossomed into a newsletter that attracted thousands of subscribers and a prestigious range of interviewees. It turns out that Lunn wasn’t the only person ready to talk more openly and expansively about love.

Interweaving personal essays and revealing interviews with some of the most sough-after experts on love, journalist Natasha Lunn guides us through the paradoxical heart of three key questions about love – How do we find love? How do we sustain it? And how do we survive when we lose it? – to deliver a book that is a solace, a beacon, a call to arms, a toolkit. The real-life love stories in this audiobook will leave you hopeful and validated, while the insights from experts will transform the way you think about your relationships. Above all, Conversations on Love will remind you what love is: fragile, sturdy, mundane, beautiful, always worth fighting for.

Conversations With Friends

10,000.00

Frances is a coolheaded and darkly observant young woman, vaguely pursuing a career in writing while studying in Dublin. Her best friend is the beautiful and endlessly self-possessed Bobbi. At a local poetry performance one night, they meet a well-known photographer, and as the girls are then gradually drawn into her world, Frances is reluctantly impressed by the older woman’s sophisticated home and handsome husband, Nick. But however amusing Frances and Nick’s flirtation seems at first, it begins to give way to a strange—and then painful—intimacy.

Written with gemlike precision and marked by a sly sense of humor, Conversations with Friends is wonderfully alive to the pleasures and dangers of youth, and the messy edges of female friendship.

Conversations with RBG

6,000.00

In her own words, Ruth Bader Ginsburg offers an intimate look at her life and career, through an extraordinary series of conversations with the head of the National Constitution Center.

This remarkable book presents a unique portrait of Justice Ruth Bader Ginsburg, drawing on more than twenty years of conversations with Jeffrey Rosen, starting in the 1990s and continuing through the Trump era. Rosen, a veteran legal journalist, scholar, and president of the National Constitution Center, shares with us the justice’s observations on a variety of topics, and her intellect, compassion, sense of humor, and humanity shine through. The affection they have for each other as friends is apparent in their banter and in their shared love for the Constitution―and for opera.

In Conversations with RBG, Justice Ginsburg discusses the future of Roe v. Wade, her favorite dissents, the cases she would most like to see overruled, the #MeToo movement, how to be a good listener, how to lead a productive and compassionate life, and of course the future of the Supreme Court itself. These frank exchanges illuminate the steely determination, self-mastery, and wit that have inspired Americans of all ages to embrace the woman known to all as “Notorious RBG.”

Whatever the topic, Justice Ginsburg always has something interesting―and often surprising―to say. And while few of us will ever have the opportunity to chat with her face-to-face, Jeffrey Rosen brings us by her side as never before. Conversations with RBG is a deeply felt portrait of an American hero.

Cook, Eat & Live Right

15,000.00

When he was a baby, my son mimicked me snoring. He grew up seeing me prick my finger regularly to check my blood sugar levels. He saw me using the blood pressure monitor and expressing concerns about the out-of-range readings. He observed as I swallowed a cocktail of prescription pills. He knew that all was not well with Dad. Over the years, he gladly watched me lose weight, and he knew when I stopped snoring, he overheard me sharing with others that I was returning to good health.

This background explains why when he was about nine years old, he requested that as a mark of gratitude to God, I should share with others how I beat obesity, sleep apnea, high cholesterol, arrhythmia, diabetes and high blood pressure and stayed out of medications for most of the conditions I suffered. He wants me to tell you that you too can do it! Yes, you too can beat the cluster of chronic metabolic diseases and overcome their symptoms.

Cooking At Home

20,000.00

David Chang came up as a chef in kitchens where you had to do everything the hard way. But his mother, one of the best cooks he knows, never cooked like that. Nor did food writer Priya Krishna’s mom. So Dave and Priya set out to think through the smartest, fastest, least meticulous, most delicious, absolutely imperfect ways to cook.

From figuring out the best ways to use frozen vegetables to learning when to ditch recipes and just taste and adjust your way to a terrific meal no matter what, this is Dave’s guide to substituting, adapting, shortcutting, and sandbagging—like parcooking chicken in a microwave before blasting it with flavor in a four-minute stir-fry or a ten-minute stew.

It’s all about how to think like a chef . . . who’s learned to stop thinking like a chef.

Corruptible

13,000.00

Does power corrupt, or are corrupt people drawn to power? Are tyrants made or born? Are entrepreneurs who embezzle and cops who kill the result of poorly designed systems or are they just bad people? If you were suddenly thrust into a position of power, would you be able to resist the temptation to line your pockets or seek revenge against your enemies?

To answer these questions, Corruptible draws on over 500 interviews with some of the world’s top leaders–from the noblest to the dirtiest–including presidents and philanthropists as well as rebels, cultists, and dictators. Some of the fascinating insights include: how facial appearance determines who we pick as leaders, why narcissists make more money, why some people don’t want power at all and others are drawn to it out of a psychopathic impulse, and why being the “beta” (second in command) may actually be the optimal place for health and well-being.

Corruptible also features a wealth of counterintuitive examples from history and social science: you’ll meet the worst bioterrorist in American history, hit the slopes with a ski instructor who once ruled Iraq, and learn why the inability of chimpanzees to play baseball is central to the development of human hierarchies.

Based on deep, unprecedented research from around the world, and filled with “unexpected insights…the most important lesson of Corruptible is that when psychopaths inadvertently reveal their true selves, the institutions that they plague must take action that is swift, brutal, and merciless” (Business Insider).

Counterfeit

7,000.00

Money can’t buy happiness… but it can buy a decent fake.

Ava Wong has always played it safe. As a strait-laced, rule-abiding Chinese American lawyer with a successful surgeon as a husband, a young son, and a beautiful home—she’s built the perfect life. But beneath this façade, Ava’s world is crumbling: her marriage is falling apart, her expensive law degree hasn’t been used in years, and her toddler’s tantrums are pushing her to the breaking point.

Enter Winnie Fang, Ava’s enigmatic college roommate from Mainland China, who abruptly dropped out under mysterious circumstances. Now, twenty years later, Winnie is looking to reconnect with her old friend. But the shy, awkward girl Ava once knew has been replaced with a confident woman of the world, dripping in luxury goods, including a coveted Birkin in classic orange. The secret to her success? Winnie has developed an ingenious counterfeit scheme that involves importing near-exact replicas of luxury handbags and now she needs someone with a U.S. passport to help manage her business—someone who’d never be suspected of wrongdoing, someone like Ava. But when their spectacular success is threatened and Winnie vanishes once again, Ava is left to face the consequences.

Swift, surprising, and sharply comic, Counterfeit is a stylish and feminist caper with a strong point of view and an axe to grind. Peering behind the curtain of the upscale designer storefronts and the Chinese factories where luxury goods are produced, Kirstin Chen interrogates the myth of the model minority through two unforgettable women determined to demand more from life.

Courage Is Calling

19,000.00

Almost every religion, spiritual practice, philosophy and person grapples with fear. The most repeated phrase in the Bible is “Be not afraid.” The ancient Greeks spoke of phobos, panic and terror. It is natural to feel fear, the Stoics believed, but it cannot rule you. Courage, then, is the ability to rise above fear, to do what’s right, to do what’s needed, to do what is true. And so it rests at the heart of the works of Marcus Aurelius, Aristotle, and CS Lewis, alongside temperance, justice, and wisdom.

In Courage Is Calling, Ryan Holiday breaks down the elements of fear, an expression of cowardice, the elements of courage, an expression of bravery, and lastly, the elements of heroism, an expression of valor. Through engaging stories about historic and contemporary leaders, including Charles De Gaulle, Florence Nightingale, and Dr. Martin Luther King Jr., Holiday shows you how to conquer fear and practice courage in your daily life.

You’ll also delve deep into the moral dilemmas and courageous acts of lesser-known, but equally as important, figures from ancient and modern history, such as Helvidius Priscus, a Roman Senator who stood his ground against emperor Vespasian, even in the face of death; Frank Serpico, a former New York City Police Department Detective who exposed police corruption; and Frederick Douglass and a slave named Nelly, whose fierce resistance against her captors inspired his own crusade to end slavery.

In a world in which fear runs rampant—when people would rather stand on the sidelines than speak out against injustice, go along with convention than bet on themselves, and turn a blind eye to the ugly realities of modern life—we need courage more than ever. We need the courage of whistleblowers and risk takers. We need the courage of activists and adventurers. We need the courage of writers who speak the truth—and the courage of leaders to listen.

Cover Story

20,000.00

After a rough year at NYU, aspiring writer Lora Ricci is thrilled to land a summer internship at ELLE magazine where she meets Cat Wolff, contributing editor and enigmatic daughter of a clean-energy mogul. Cat takes Lora under her wing, soliciting her help with side projects and encouraging her writing.

As a friendship emerges between the two women, Lora opens up to Cat about her financial struggles and lost scholarship. Cat’s solution: Drop out of NYU and become her ghostwriter. Lora agrees and, when the internship ends, she moves into Cat’s suite at the opulent Plaza Hotel. Writing during the day and accompanying Cat to extravagant parties at night, Lora’s life quickly shifts from looming nightmare to dream-come-true. But as Lora is drawn into Cat’s glamorous lifestyle, Cat’s perfect exterior cracks, exposing an illicit, shady world.

A whip-smart and delightfully inventive writer, Susan Rigetti brilliantly pieces together a perceptive, humorous caper full of sharp observations about scam culture. Composed of diary entries, emails, FBI correspondence, and more, Cover Story is a fresh, fun, and wholly original novel that takes readers deep into the codependency and deceit found in a relationship built on power imbalance and lies.

Covert Cows and Chick-Fil-A

6,000.00

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Covert Cows will help you…

-Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems.
-Understand the positive impact of building a business based on biblical principles.
-Receive an insider’s look at the evolution of one of America’s most beloved brands.
-Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth–from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015–and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic “Eat Mor Chikin” cow campaign.

Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company’s founder, Truett Cathy, Robinson explains the important traits that built the company’s culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company’s approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Cracked Kingdom

18,000.00

Ever since Hartley Wright met Easton Royal, her life hasn’t been the same. There are enemies behind every corner and dangers beyond each door. When tragedy strikes and steals her memories, she can’t trust anyone, not even the blue-eyed boy who promises her that everything will be all right.

Because while Hartley’s memory is full of gaps, her instincts tell her Easton is dangerous. She doesn’t know if he’s the snake in the garden or her chance at salvation. The chaos he brings wherever he goes is too much to handle, the intense feelings he evokes are too confusing to unravel.

Easton wants her to remember. Hartley thinks it’s better to forget.

She might be right.

Tragedy. Treachery. Trust. Hartley has to face the facts—in this world, you can’t escape the Royals. Either you live by their rules or you die by them.

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