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Co-Creating Brands

6,000.00

Traditional approaches to brand management adopt an organizational perspective–the assumption is that the organization designs, produces and sells the brand, making a promise to customers and delivering on it. However, this view is limited. The power of the Internet to connect people and the desire of consumers to focus on experiences means that the brand is not created by the organization, but rather is co-created through the experiences of consumers, the participation of people in online communities and the sharing of ideas and opinions within networks.

In this new reality, the task of managers is to connect, listen and participate. The focus of brand management is no longer on the organization but on the intersection between the organization and all its stakeholders. This changing environment must lead to a new brand management paradigm, which the authors call the “co-creation perspective.”

Written in an accessible style with easy to understand models and international examples, Brand Management looks at how co-created brands create value and how the success of a co-creative approach can be measured. The book outlines the specific leadership approach required to develop a supportive culture–co-creative leaders need to be willing to let go of their brand and allow employees, customers and other stakeholders to help develop it.

Along with the positive outcomes of co-creation come situational challenges that will need to be handled differently within different industries. Co-creating Brands details the adjustments that leaders and organizations will need to make and how these challenges can be overcome.

Cocaine

7,000.00

The story of cocaine isn’t just about crime and profit; it’s about psychoanalysis, about empire building, about exploitation, emancipation, and, ultimately, about power. To tell the story of the twentieth century without reference to this drug and its contribution is to miss a vital and fascinating strand of social history. Streatfeild examines the story of cocaine from its first medical uses to the worldwide chaos it causes today. His research takes him from the arcane reaches of the British Library to the isolation cells of America’s most secure prisons; from the crackhouses of New York to the jungles of Bolivia and Colombia.

Coco Caramel

4,000.00

Coco is the youngest of the Tanberry sisters but she’s as headstrong as any of them. Coco is crazy about animals and loves her riding lessons. When her favourite pony at the stables is sold, Coco scopes out the new owner – and she’s not happy about what she discovers. With big sister Honey going off at the deep end and Summer only just recovering from her eating disorder, Coco can’t rely on family help. Can Coco save Caramel alone – or will a new friend help her?

Code

4,500.00

Tory and the rest of the Virals are put to the ultimate test when they find a geocache containing an ornate puzzle box. Shelton decodes the cipher inside, only to find more tantalizing clues left by “The Gamemaster.” A second, greater geocache is within reach—if the Virals are up to the challenge. But the hunt takes a dark turn when Tory locates the other box—it contains a fake bomb, along with a sinister proposal from The Gamemaster. Now, the real game has begun: another bomb is out there—a real one—and the clock is ticking.

Coders

5,000.00

Facebook’s algorithms shaping the news. Self-driving cars roaming the streets. Revolution on Twitter and romance on Tinder. We live in a world constructed of code–and coders are the ones who built it for us. Programmers shape our everyday behavior: When they make something easy to do, we do more of it. When they make it hard or impossible, we do less of it. From acclaimed tech writer Clive Thompson comes a brilliant anthropological reckoning with the most powerful tribe in the world today, computer programmers, in a book that interrogates who they are, how they think, what qualifies as greatness in their world, and what should give us pause.

In pop culture and media, the people who create the code that rules our world are regularly portrayed in hackneyed, simplified terms, as ciphers in hoodies. Thompson goes far deeper, taking us close to some of the great programmers of our time, including the creators of Facebook’s News Feed, Instagram, Google’s cutting-edge AI, and more. Speaking to everyone from revered “10X” elites to neophytes, back-end engineers and front-end designers, Thompson explores the distinctive psychology of this vocation–which combines a love of logic, an obsession with efficiency, the joy of puzzle-solving, and a superhuman tolerance for mind-bending frustration.

Along the way, Coders ponders the morality and politics of code, including its implications for civic life and the economy and the major controversies of our era. In accessible, erudite prose, Thompson unpacks the surprising history of the field, beginning with the first coders — brilliant and pioneering women, who, despite crafting some of the earliest personal computers and programming languages, were later written out of history. At the same time, the book deftly illustrates how programming has become a marvelous new art form–a source of delight and creativity, not merely danger. To get as close to his subject as possible, Thompson picks up the thread of his own long-abandoned coding skills as he reckons, in his signature, highly personal style, with what superb programming looks like.

To understand the world today, we need to understand code and its consequences. With Coders, Thompson gives a definitive look into the heart of the machine.

Cog

6,500.00

Cog looks like a normal twelve-year-old boy. But his name is short for “cognitive development,” and he was built to learn.

But after an accident leaves him damaged, Cog wakes up in an unknown lab – and Gina, the scientist who created and cared for him, is nowhere to be found. Surrounded by scientists who want to study him and remove his brain, Cog recruits four robot accomplices for a mission to find her.

Cog, ADA, Proto, Trashbot, and Car’s journey will likely involve much cognitive development in the form of mistakes, but Cog is willing to risk everything to find his way back to Gina.

Color Me Farm

5,000.00

Children can add color to different farm pictures simply by wetting a paintbrush and painting over the pages, no paints needed! The pages are even reusable―once painted, the color magically disappears so kids can complete the pictures again and again.

This book is great for introducing colors, painting, and art, as well as improving your child’s hand-eye coordination.

With sturdy board pages and a paintbrush included in a blister pack, it is the perfect book to take on vacation or on a trip.

Come & Get It

19,000.00

It’s 2017 at the University of Arkansas. Millie Cousins, a senior resident assistant, wants to graduate, get a job, and buy a house. So when Agatha Paul, a visiting professor and writer, offers Millie an easy yet unusual opportunity, she jumps at the chance. But Millie’s starry-eyed hustle becomes jeopardized by odd new friends, vengeful dorm pranks, and illicit intrigue.

A fresh and intimate portrait of desire, consumption, and reckless abandon, Come and Get It is a tension-filled story about money, indiscretion, and bad behavior—and the highly anticipated new novel by acclaimed and award-winning author Kiley Reid.

Come Again

6,000.00

Kate’s husband Luke — the man she loved from the moment she met him twenty-eight years ago — died suddenly. Since then she has pushed away her friend and lost her job, and everything is starting to fall apart.

One day, she wakes up in the wrong room and in the wrong body. She is eighteen again but remembers everything. This is her college room in 1992 on the first day of orientation. And this is the day she meets Luke.

Kate knows how he died, and that he’s already ill. But Luke is not the man that she lost: he’s still a boy — the annoying nineteen-year-old English student she first met. If they can fall in love again despite everything, she might just be able to save him. She’s going to try to do everything exactly the same . . .

Come Fly The World

10,000.00

Glamour, danger, liberation: in a Mad Men–era of commercial flight, Pan Am World Airways attracted the kind of young woman who wanted out, and wanted up.

Required to have a college education, speak two languages, and possess the political savvy of a Foreign Service officer, a jet-age stewardess serving on iconic Pan Am between 1966 and 1975 also had to be between 5’3″ and 5’9″, between 105 and 140 pounds, and under 26 years of age at the time of hire.

Cooke’s intimate storytelling weaves together the real-life stories of a memorable cast of characters, from small-town girl Lynne Totten, a science major who decided life in a lab was not for her, to Hazel Bowie, one of the relatively few Black stewardesses of the era, as they embraced the liberation of their new jet-set life. Cooke brings to light the story of Pan Am stewardesses’ role in the Vietnam War, as the airline added runs from Saigon to Hong Kong for planeloads of weary young soldiers straight from the battlefields, who were off for five days of R&R, and then flown back to war. Finally, with Operation Babylift—the dramatic evacuation of 2,000 children during the fall of Saigon—the book’s special cast of stewardesses unites to play an extraordinary role on the world stage.

Come Sit With Me: Making Friends on the Buddy Bench

2,000.00

When someone is feeling sad or lonely, it’s up to all of us to help him or her feel better! In this story, a group of kids is creating a buddy bench for the playground. But they can’t decide how to paint it. Read this book to find out what colorful solution they come up with. This picture book includes a backmatter section on the history of buddy benches, tips on being kind, and how to make your own buddy bench!

This paperback edition comes with a sheet of friendship-themed stickers featuring Crayola colors!

Communicate With Courage

9,000.00

Raising your game as a communicator is one of the best ways to make a difference in the world, but it takes courage to open up to others and invite others to open up to you. As a lifelong communication coach, Michelle Gladieux has discovered four sneaky obstacles that can keep you from becoming the best communicator you can be:

Hiding—Fear of exposing your supposed weaknesses
Defining—Putting too much stock into assumptions and being quick to judge
Rationalizing—Using “being realistic” to shield yourself from taking chances, engaging in conflict, or doing other scary but potentially rewarding actions
Settling—Stopping at “good enough” instead of aiming for something better in your interactions

These challenges all have something in common. They require taking risks—to reveal yourself, question your beliefs, take a leap of faith, or move out of your comfort zone. Each chapter includes a real-world practice called a Pro Move and an exercise, both carefully crafted to help you overcome hang-ups and take more joy in communicating.

Courageous communication requires self-knowledge, practice, and a desire to grow. It is a full-body, full-mind, and full-heart effort. This book is like having a caring, expert coach along with you for the journey.

Company Of One

8,000.00

Company of One offers a refreshingly original business strategy that’s focused on a commitment to being better instead of bigger. Why? Because staying small provides one with the freedom to pursue more meaningful pleasures in life—and avoid the headaches that come with traditional growth-oriented business. Having personally discovered the benefits of cutting out the corporate hierarchy that constantly demands more, author Paul Jarvis explains how you can do the same. With this groundbreaking guide, you’ll learn how to set up your shop, determine your desired revenues, deal with unexpected crises, keep your key clients happy, and find self-fulfillment every step of the way.

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