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Permission Marketing

7,000.00

The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale.

Love At Last: 3 Historical Romance Novellas of Love in Days Gone By

4,000.00

Three acclaimed Christian historical fiction authors’ romantic and intriguing stories will delight inspirational readers. Romance and history across the years make this collection a perfect fit for fans of timeless love stories.

Hunter’s “A Search for Refuge” tells of solicitor Nash Banfield, hiding from society in a market town, and Lady Margaretta Fortescue, on the run from a mysterious threat and in desperate need of refuge. Camden’s “Summer of Dreams” follows the whip-smart daughter of an army general, determined never to marry a man in uniform, and a charismatic West Point cadet just as determined to change her mind. Dykes’s “Up from the Sea” follows the romance between the daughter of a Southern lumber baron who finds herself out of her element in coastal Maine and the humble local lobsterman and lumberjack far below her station.

Cry, The Beloved Country

4,000.00

An Oprah Book Club selection, Cry, the Beloved Country, was an immediate worldwide bestseller when it was published in 1948. Alan Paton’s impassioned novel about a black man’s country under white man’s law is a work of searing beauty.

Cry, the Beloved Country, is the deeply moving story of the Zulu pastor Stephen Kumalo and his son, Absalom, set against the background of a land and a people riven by racial injustice. Remarkable for its lyricism, unforgettable for character and incident, Cry, the Beloved Country is a classic work of love and hope, courage and endurance, born of the dignity of man.

Things That Go

2,500.00

Explore vehicles like never before with this fun, multi-sensory book!

This colorful board book delivers a unique reading experience with every page. The die-cut shapes add visual interest and provide a fun, tactile element for little ones to touch and feel. With charming illustrations and thick board pages, Things that Go is sure to delight early readers.

The Spotify Play: How CEO and Founder Daniel Ek Beat Apple, Google and Amazon in the Race for Audio Dominance

8,500.00

Steve Jobs tried to stop this moment from ever happening. Google and Microsoft made bids to preempt it. The music industry blocked it time and again. Yet, on a summer’s eve in 2011, the whiz kid CEO of a Swedish start-up celebrated his company’s US launch.

In the midst of the Apple-Android tech war and a music label crusade against piracy and illegal downloading, Spotify redrew the battle lines, sent shockwaves through Silicon Valley, and got the hardline executives at Universal, Sony, and Warner to sign with its “free-mium” platform.

In The Spotify Play, now adapted into an upcoming Netflix Original series, Swedish investigative tech journalists Sven Carlsson and Jonas Leijonhufvud, who covered the company from its inception, draw upon hundreds of interviews, previously untapped sources, and in-depth reporting on figures like Mark Zuckerberg, Sean Parker, Steve Jobs, Taylor Swift, Jay-Z, Pony Ma Huateng, and Jimmy Iovine. They have captured the riveting David vs. Goliath story of a disruptive innovator who played the industry giants in a quest to revolutionize the consumption of sound, building today’s largest online source of audio, with more than 50 million songs, one million-plus podcasts, and over 300 million users.

The Man Who Knew

8,000.00

Greenspan’s life is a quintessential American success story: raised by a single mother in the Jewish émigré community of Washington Heights, he was a math prodigy who found a niche as a stats-crunching consultant. A master at explaining the economic weather to captains of industry, he translated that skill into advising Richard Nixon in his 1968 campaign. This led to a perch on the White House Council of Economic Advisers, and then to a dazzling array of business and government roles, from which the path to the Fed was relatively clear. A fire-breathing libertarian and disciple of Ayn Rand in his youth who once called the Fed’s creation a historic mistake, Mallaby shows how Greenspan reinvented himself as a pragmatist once in power. In his analysis, and in his core mission of keeping inflation in check, he was a maestro indeed, and hailed as such. At his retirement in 2006, he was lauded as the age’s necessary man, the veritable God in the machine, the global economy’s avatar. His memoirs sold for record sums to publishers around the world.

But then came 2008. Mallaby’s story lands with both feet on the great crash which did so much to damage Alan Greenspan’s reputation. Mallaby argues that the conventional wisdom is off base: Greenspan wasn’t a naïve ideologue who believed greater regulation was unnecessary. He had pressed for greater regulation of some key areas of finance over the years, and had gotten nowhere. To argue that he didn’t know the risks in irrational markets is to miss the point. He knew more than almost anyone; the question is why he didn’t act, and whether anyone else could or would have. A close reading of Greenspan’s life provides fascinating answers to these questions, answers whose lessons we would do well to heed. Because perhaps Mallaby’s greatest lesson is that economic statesmanship, like political statesmanship, is the art of the possible. The Man Who Knew is a searching reckoning with what exactly comprised the art, and the possible, in the career of Alan Greenspan.

A Simple Favor

4,500.00

She’s your best friend.

She knows all your secrets.

That’s why she’s so dangerous.

A single mother’s life is turned upside down when her best friend vanishes in this chilling debut thriller in the vein of Gone Girl and The Girl on the Train.

It starts with a simple favor—an ordinary kindness mothers do for one another. When her best friend, Emily, asks Stephanie to pick up her son Nicky after school, she happily says yes. Nicky and her son, Miles, are classmates and best friends, and the five-year-olds love being together—just like she and Emily. A widow and stay-at-home mommy blogger living in woodsy suburban Connecticut, Stephanie was lonely until she met Emily, a sophisticated PR executive whose job in Manhattan demands so much of her time.

But Emily doesn’t come back. She doesn’t answer calls or return texts. Stephanie knows something is terribly wrong—Emily would never leave Nicky, no matter what the police say. Terrified, she reaches out to her blog readers for help. She also reaches out to Emily’s husband, the handsome, reticent Sean, offering emotional support. It’s the least she can do for her best friend. Then, she and Sean receive shocking news. Emily is dead. The nightmare of her disappearance is over.

Or is it? Because soon, Stephanie will begin to see that nothing—not friendship, love, or even an ordinary favor—is as simple as it seems.

A Simple Favor is a remarkable tale of psychological suspense—a clever and twisting free-fall of a ride filled with betrayals and reversals, twists and turns, secrets and revelations, love and loyalty, murder and revenge. Darcey Bell masterfully ratchets up the tension in a taut, unsettling, and completely absorbing story that holds you in its grip until the final page.

Secrets of the Secret Service

8,000.00

n his new book, former Secret Service officer Gary Byrne takes readers behind the scenes to understand the agency’s history and today’s security failings that he believes put Americans at risk

The American public knows the stories of Secret Service heroism, but they don’t know about the hidden legacy of problems that have plagued the agency ever since its creation.

Gary Byrne says that decades of catastrophic public failures, near misses, and bureaucratic and cultural rot threaten to erode this critical organization from the inside out.

Today, as it works to protect President Trump, the Secret Service stands at a crossroads, and the time needed to choose the right course is running out. Agents and officers are leaving the Secret Service in droves, or they’re being overworked to the point where they lose focus on the job. Management makes decisions based on politics, not the welfare of their employees.

Byrne believes that this means danger for the men and women of the Secret Service, danger for the President they protect, and danger for the nation. In this book, he shares what he has witnessed and learned about the Secret Service with the hope that the problems of this most important agency can be fixed before it’s too late.

An Orchestra of Minorities

6,000.00

Set on the outskirts of Umuahia, Nigeria and narrated by a chi, or guardian spirit, An Orchestra of Minorities tells the story of Chinonso, a young poultry farmer whose soul is ignited when he sees a woman attempting to jump from a highway bridge. Horrified by her recklessness, Chinonso joins her on the roadside and hurls two of his prized chickens into the water below to express the severity of such a fall. The woman, Ndali, is stopped her in her tracks.

Bonded by this night on the bridge, Chinonso and Ndali fall in love. But Ndali is from a wealthy family and struggles to imagine a future near a chicken coop. When her family objects to the union because he is uneducated, Chinonso sells most of his possessions to attend a college in Cyprus. But when he arrives he discovers there is no place at the school for him, and that he has been utterly duped by the young Nigerian who has made the arrangements… Penniless, homeless, and furious at a world which continues to relegate him to the sidelines, Chinonso gets further away from his dream, from Ndali and the farm he called home.

Spanning continents, traversing the earth and cosmic spaces, and told by a narrator who has lived for hundreds of years, the novel is a contemporary twist of Homer’s Odyssey. Written in the mythic style of the Igbo literary tradition, Chigozie Obioma weaves a heart-wrenching epic about destiny and determination.

The Last Romantics

5,000.00

When the renowned poet Fiona Skinner is asked about the inspiration behind her iconic work, The Love Poem, she tells her audience a story about her family and a betrayal that reverberates through time.

It begins in a big yellow house with a funeral, an iron poker, and a brief variation forever known as the Pause: a free and feral summer in a middle-class Connecticut town. Caught between the predictable life they once led and an uncertain future that stretches before them, the Skinner siblings—fierce Renee, sensitive Caroline, golden boy Joe and watchful Fiona—emerge from the Pause staunchly loyal and deeply connected. Two decades later, the siblings find themselves once again confronted with a family crisis that tests the strength of these bonds and forces them to question the life choices they’ve made and ask what, exactly, they will do for love.

A novel that pierces the heart and lingers in the mind, The Last Romantics is a beautiful meditation on the power of stories—how they navigate us through difficult times, help us understand the past, and point the way toward our future.

Baby In Charge

2,000.00

Everyone’s favorite boss is back! When Boss Baby isn’t busy fighting villains like Bootsy Calico or a group of naughty kittens, he’s trying to be a normal baby and go to story time, learn manners at a restaurant, and get along with his big brother, Tim. Being a baby isn’t easy, but being a baby boss? Now, that’s even more of a challenge!

Up All Night: Ted Turner, CNN, and the Birth of 24-Hour News

7,500.00

The wild inside story of the birth of CNN and dawn of the age of 24-hour news

How did we get from an age of dignified nightly news broadcasts on three national networks to the age of 24-hour news channels and constantly breaking news? The answer—thanks to Ted Turner and an oddball cast of cable television visionaries, big league rejects, and nonunion newbies—can be found in the basement of an abandoned country club in Atlanta. Because it was there, in the summer of 1980, that this motley crew launched CNN.

Lisa Napoli’s Up All Night is an entertaining inside look at the founding of the upstart network that set out to change the way news was delivered and consumed, and succeeded beyond even the wildest imaginings of its charismatic and uncontrollable founder. Mixing media history, a business adventure story, and great characters, this is a fun book on the making of the world we live in now.

Nobu: A Memoir

4,500.00

As one of the world’s most widely acclaimed restaurateurs, Nobu’s influence on food and hospitality can be found at the highest levels of haute-cuisine to the food trucks you frequent during the work week—this is the Nobu that the public knows.

But now, we are finally introduced to the private Nobu: the man who failed three times before starting the restaurant that would grow into an empire; the man who credits the love and support of his family as the only thing keeping him from committing suicide when his first restaurant burned down; and the man who values the busboy who makes sure each glass is crystal clear as highly as the chef who slices the fish for Omakase perfectly.

What makes Nobu special, and what made him famous, is the spirit of what exists on these pages. He has the traditional Japanese perspective that there is great pride to be found in every element of doing a job well—no matter how humble that job is. Furthermore, he shows us repeatedly that success is as much about perseverance in the face of adversity as it is about innate talent.

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