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In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity.

Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions.

Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Successful leaders today don’t dictate; they invite. They don’t dismiss; they welcome. They don’t neglect; they care. Now more than ever we must pay attention to the soft side of leadership if we want hard results. As leaders–from parents to CEOs–we must learn gracious leadership to truly, positively, change our spheres of influence.

In this passionate, powerful book, pastor and leadership mentor Terry Smith fleshes out five vital principles you need to become a hospitable leader. He shows that this type of leadership is not superficial niceness or allowing people to do whatever they want. Hospitable leadership is result-oriented because it’s motivated by genuine love. It’s how you create environments where people and dreams can thrive, where vision turns to action, and where great things happen regularly. Here is everything you need to become the type of leader people want to follow.