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Reputation Capital

12,000.00

In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own.

In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital. It can remind people of what those standards are and how strongly you believe in them.

Drawing on his intimate insider knowledge of the media, Winick addresses every conceivable aspect of how to respond to a scandal. He includes his Ten Crisis Commandments—universal dos and don’ts—and the seven qualities for an effective response. Using dozens of examples, he covers critical issues such as choosing when and how to apologize and when not to, creating a crisis communication plan and forming a response team, making the press your ally; choosing the right social media channel to deliver your message, navigating controversial social issues, and much more.

Winick’s experience covering brands in crisis and then defending them makes this book an invaluable resource. “I have been both the hunter and the hunted,” he writes. If you’ve built your reputation capital through years of living the ideals you espouse, this book will help you protect and defend it when that inevitable crisis strikes.

Drunk On Love

12,000.00

Margot Noble needs some relief from the stress of running the family winery with her brother. Enter Luke: sexy, charming, and best of all in the too-small world of Napa, a stranger. The chemistry between them is undeniable, and Margot is delighted that she lucked into the perfect one-night stand she’ll never have to see again. That is, until the winery’s newest hire, Luke, walks in the next morning. Margot is determined to keep things purely professional, but when their every interaction reminds her of the attraction still bubbling between them, it proves to be much more challenging than she expects.

Luke Williams had it all, but when he quits his high-salary tech job in Silicon Valley in a blaze of burnout and moves back to Napa to help a friend, he realizes he doesn’t want to tell the world—or his mom—why he’s now working at a winery. His mom loves bragging about her successful son—how can he admit that the job she’s so proud of broke him? Luke has no idea what is next for him, but one thing is certain: he wants more from the incredibly smart and sexy woman he hooked up with—even after he learns she’s his new boss. But even if they can find a way to be together that wouldn’t be an ethical nightmare, would such a successful woman really want a tech-world dropout?

Set against a lush backdrop of Napa Valley wine country, nothing goes to your head as fast as a taste of love—even if it means changing all your plans.

Lucy By The Sea

12,000.00

As a panicked world goes into lockdown, Lucy Barton is uprooted from her life in Manhattan and bundled away to a small town in Maine by her ex-husband and on-again, off-again friend, William. For the next several months, it’s just Lucy, William, and their complex past together in a little house nestled against the moody, swirling sea.

Rich with empathy and emotion, Lucy by the Sea vividly captures the fear and struggles that come with isolation, as well as the hope, peace, and possibilities that those long, quiet days can inspire. At the heart of this story are the deep human connections that unite us even when we’re apart—the pain of a beloved daughter’s suffering, the emptiness that comes from the death of a loved one, the promise of a new friendship, and the comfort of an old, enduring love.

Genius Makers

12,000.00

What does it mean to be smart? To be human? What do we really want from life and the intelligence we have, or might create?

With deep and exclusive reporting, across hundreds of interviews, New York Times Silicon Valley journalist Cade Metz brings you into the rooms where these questions are being answered. Where an extraordinarily powerful new artificial intelligence has been built into our biggest companies, our social discourse, and our daily lives, with few of us even noticing.

Long dismissed as a technology of the distant future, artificial intelligence was a project consigned to the fringes of the scientific community. Then two researchers changed everything. One was a sixty-four-year-old computer science professor who didn’t drive and didn’t fly because he could no longer sit down—but still made his way across North America for the moment that would define a new age of technology. The other was a thirty-six-year-old neuroscientist and chess prodigy who laid claim to being the greatest game player of all time before vowing to build a machine that could do anything the human brain could do.

They took two very different paths to that lofty goal, and they disagreed on how quickly it would arrive. But both were soon drawn into the heart of the tech industry. Their ideas drove a new kind of arms race, spanning Google, Microsoft, Facebook, and OpenAI, a new lab founded by Silicon Valley kingpin Elon Musk. But some believed that China would beat them all to the finish line.

Genius Makers dramatically presents the fierce conflict between national interests, shareholder value, the pursuit of scientific knowledge, and the very human concerns about privacy, security, bias, and prejudice. Like a great Victorian novel, this world of eccentric, brilliant, often unimaginably yet suddenly wealthy characters draws you into the most profound moral questions we can ask. And like a great mystery, it presents the story and facts that lead to a core, vital question:

How far will we let it go?

Don’t Burn This Book

12,000.00

Dave Rubin launched his political talk show The Rubin Report in 2015 as a meeting ground for free thinkers who realize that partisan politics is a dead end. He hosts people he both agrees and disagrees with–including those who have been dismissed, deplatformed, and despised–taking on the most controversial issues of our day. As a result, he’s become a voice of reason in a time of madness.

Now, Rubin gives you the tools you need to think for yourself in an age when tribal outrage is the only available alternative. Based on his own story as well as his experiences from the front lines of the free speech wars, this book will empower you to make up your own mind about what you believe on any issue and teach you the fine art of:

– Checking your facts, not your privilege, when it comes to today’s most pervasive myths, from the wage gap and gun violence to climate change and hate crimes.
– Standing up to the mob against today’s absurd PC culture, when differences of opinion can bring relationships, professional or personal, to a sudden end.
– Defending classically liberal principles such as individual rights and limited government, because freedom is impossible without them.

Iconic Magazine Covers

12,000.00

Iconic Magazine Covers is an oral history of the stories behind the most innovative and controversial magazine covers as told by the people who created them. Author Ian Birch has worked in the industry since the 1970s in both the USA and the UK and has used a career’s worth of contacts to make this unique social document that a wide variety of readers will find fascinating.

There are more than 65 feature covers and selection criteria was diverse. For example, a cover may introduce groundbreaking graphic design (Twen; Fact), it may cover a seminal event (The Sunday Times Magazine; Esquire), a political movement or societal change (The Black Panther; Nova; The Spare Rib; Blue). It could have a specific readership (The Big Issue; Raygun; Wired; The Gentlewoman; Bloomberg Businessweek). Some are launch or relaunch issues (Interview; People Weekly; Harper’s Bazaar). The covers might feature an influential photographer, illustrator or model (Raw; Radio Times; The Face) and not to be forgotten is ever-welcome satire (Private Eye; National Lampoon).

Iconic Magazine Covers displays the covers on a full page opposite the history of the design as told by the key figures in its making. Editors, photographers, creative directors, illustrators and others describe their roles in bringing the cover to life, such as Iwan Baan. Called in at the last minute, he had to hang out of a helicopter to capture the image of fractured New York City during the massive post-Hurricane Sandy power failure. The New York Magazine cover was so acclaimed that it was displayed at the Museum of Modern Art and large-scale posters were used in fundraising for the hurricane relief effort.

The most recent covers are two-winning and timely covers, both from Time magazine. The first shows Donald Trump in “Meltdown” shortly after the first debate; the second shows him in “Total Meltdown” after one of the worst of many scandals. Illustrator Edel Rodriguez describes the power of what makes these selections iconic: “A good magazine cover is a great poster and vice versa. It should be able to take a complicated matter and communicate it directly to as many people as possible. Like a pop song.”

Every magazine cover featured in Iconic Magazine Covers proves itself worthy of Rodriguez’s water test. Reading about the conceptual and practical processes in their creation is a fascinating bonus

The Perishing

12,000.00

Lou, a young Black woman, wakes up in an alley in 1930s Los Angeles with no memory of how she got there or where she’s from. Taken in by a caring foster family, Lou dedicates herself to her education while trying to put her mysterious origins behind her. She’ll go on to become the first Black female journalist at the Los Angeles Times, but Lou’s extraordinary life is about to take an even more remarkable turn. When she befriends a firefighter at a downtown boxing gym, Lou is shocked to realize that though she has no memory of meeting him, she’s been drawing his face for years.

Increasingly certain that their paths previously crossed—and beset by unexplainable flashes from different eras haunting her dreams—Lou begins to believe she may be an immortal sent here for a very important reason, one that only others like her can explain. Setting out to investigate the mystery of her existence, Lou must make sense of the jumble of lifetimes calling to her, just as new forces threaten the existence of those around her.

Immersed in the rich historical tapestry of Los Angeles—Prohibition, the creation of Route 66, and the collapse of the St. Francis Dam—The Perishing is a stunning examination of love and justice through the eyes of one miraculous woman whose fate seems linked to the city she comes to call home.

How Your Brain Works

12,000.00

The workings of the brain are mysterious: What are neural signals? What do they mean? How do our senses really sense? How does our brain control our movements? What happens when we meditate?

Techniques to record signals from living brains were once thought to be the realm of advanced university labs . . . but not anymore! This book allows anyone to participate in the discovery of neuroscience through hands-on experiments that record the hidden electrical world beneath our skin and skulls. In How Your Brain Works, neuroscientists Greg Gage and Tim Marzullo offer a practical guide—accessible and useful to readers from middle schoolers to college undergraduates to curious adults—for learning about the brain through hands-on experiments.

Armed with some DIY electrodes, readers will get to see what brain activity really looks like through simple neuroscience experiments. Written by two neuroscience researchers who invented open-source techniques to record signals from neurons, muscles, hearts, eyes, and brains, How Your Brain Works includes more than forty-five experiments to gain a deeper understanding of your brain.

Using a homemade scientific instrument called a SpikerBox, readers can see how fast neural signals travel by recording electrical signals from an earthworm. Or, turning themselves into subjects, readers can strap on some electrode stickers to detect the nervous system in their own bodies. Each chapter begins by describing some phenomenology of a particular area of neuroscience, then guides readers step-by-step through an experiment, and concludes with a series of open-ended questions to inspire further investigation. Some experiments use invertebrates (such as insects), and the book provides a thoughtful framework for the ethical use of these animals in education. How Your Brain Works offers fascinating reading for students at any level, curious readers, and scientists interested in using electrophysiology in their research or teaching.

Set Boundaries, Find Peace

12,000.00

Healthy boundaries. We all know we should have them–in order to achieve work/life balance, cope with toxic people, and enjoy rewarding relationships with partners, friends, and family. But what do “healthy boundaries” really mean–and how can we successfully express our needs, say “no,” and be assertive without offending others?

Licensed counselor, sought-after relationship expert, and one of the most influential therapists on Instagram Nedra Glover Tawwab demystifies this complex topic for today’s world. In a relatable and inclusive tone, Set Boundaries, Find Peace presents simple-yet-powerful ways to establish healthy boundaries in all aspects of life. Rooted in the latest research and best practices used in cognitive behavioral therapy (CBT), these techniques help us identify and express our needs clearly and without apology–and unravel a root problem behind codependency, power struggles, anxiety, depression, burnout, and more.

Relationshift

12,000.00

No greater force for change exists than the people we surround ourselves with. Relationshift explores how the people in your life have colored your worldview, how this limits or expands your options, and what to do about it.

Through the stories of British explorer Gertrude Bell, abolitionist hero Frederick Douglass, music icons the Beastie Boys, and many others, this book will help you:

– Learn how to connect with high-caliber people who can help you go further in life.
– Understand the rules of life as handed down through countless generations—then learn how to recognize which ones can be bent.
– Grow in happiness, thankfulness, peace, and contentment while eliminating the power of negative emotions.
– Explore how our minds reject new concepts like our bodies reject viruses.
– Build a personal tribe that can help you achieve any goal in work, health, or relationships.
– Make better choices by learning to see your options more clearly and honing your ability to move quickly with less information.
– Identify relationships that have the most impact on your wellbeing, for better or worse.
-Discover and refine the direction of your life by exploring wisdom from twenty experts on purpose.

With dozens of illustrations and practical examples, Relationshift will help you take greater control of your life and uncover a path to your best possible future.

The Family Game

12,000.00

THE RULES
1. Listen carefully
2. Do your research
3. Trust no one
4. Run for your life

Harriet Reed, a novelist on the brink of literary stardom, is newly engaged to Edward Holbeck, the heir of an extremely powerful family. And even though Edward has long tried to severe ties with them, news of the couple’s upcoming marital bliss has the Holbecks inching back into their lives.

As Harriet is drawn into their lavish world, the family seems perfectly welcoming. So when Edward’s father, Robert, hands Harriet a tape of a book he’s been working on, she is desperate to listen.

But as she presses play, it’s clear that this isn’t just a novel. It’s a confession.

A confession to a grisly crime. A murder. And, suddenly, the game is in motion.

Feeling isolated and confused, Harriet must work out if this is part of a plan to test her loyalty or something far darker. What is it that Robert sees in her? Why give her the power to destroy everything?

This might be a game to the Holbeck family—but losing could still prove deadly.

READY OR NOT, HERE THEY COME . . .

Good Rich People

12,000.00

Lyla has always believed that life is a game she is destined to win, but her husband, Graham, takes the game to dangerous levels. The wealthy couple invites self-made success stories to live in their guesthouse and then conspires to ruin their lives. After all, there is nothing worse than a bootstrapper.

Demi has always felt like the odds were stacked against her. At the end of her rope, she seizes a risky opportunity to take over another person’s life and unwittingly becomes the subject of the upstairs couple’s wicked entertainment. But Demi has been struggling forever, and she’s not about to go down without a fight.

In a twist that neither woman sees coming, the game quickly devolves into chaos and rockets toward an explosive conclusion.

Because every good rich person knows: in money and in life, it’s winner takes all. Even if you have to leave a few bodies behind.

When We Were Sisters

12,000.00

In this heartrending, lyrical debut work of fiction, the acclaimed author of If They Come for Us traces the intense bond of three orphaned siblings who, after their parents die, are left to raise one another. The youngest, Kausar, grapples with the incomprehensible loss of their parents as she also charts out her own understanding of gender; Aisha, the middle sister, spars with her “crybaby” younger sibling as she desperately tries to hold on to her sense of family in an impossible situation; and Noreen, the eldest, does her best in the role of sister-mother while also trying to create a life for herself, on her own terms.

As Kausar grows up, she must contend with the collision of her private and public worlds, and choose whether to remain in the life of love, sorrow, and codependency that she’s known or carve out a new path for herself. When We Were Sisters tenderly examines the bonds and fractures of sisterhood, names the perils of being three Muslim American girls alone against the world, and ultimately illustrates how those who’ve lost everything might still make homes in one another.

Last Seen In Lapaz

12,000.00

Just as things at work are slowing down for PI Emma Djan, an old friend of her boss’s asks for help locating his missing daughter in Accra. According to her father, Ngozi had a bright future ahead of her when she became secretive and withdrawn. Suddenly, all she wanted to do was be with her handsome new beau, Femi, instead of attending law school in the fall. So when she disappears from her parents’ house in Nigeria in the middle of the night, they immediately suspect Femi was behind it and have reason to believe the pair has fled to Ghana.

The case escalates quickly when Femi is found murdered at an opulent hotel in Accra, but there are no signs of Ngozi at the scene. Emma knows if she’s to have any hope of finding Ngozi, she must learn more about Femi, so she digs into his past and discovers he was part of a network of sex traffickers operating across West Africa. Fearing the worst, Emma resorts to dangerous undercover work in a desperate attempt to track Ngozi down before it’s too late.

The Art Of War

12,000.00

Sun Tzu’s Art of War, compiled more than two thousand years ago, is a study of the anatomy of organizations in conflict. It is perhaps the most prestigious and influential book of strategy in the world today. Now, this unique volume brings together the essential versions of Sun Tzu’s text, along with illuminating commentaries and auxiliary texts written by distinguished strategists.

Total Meditation

12,000.00

The definitive book of meditation that will help you achieve new dimensions of stress-free living

For the past thirty years, Deepak Chopra has been at the forefront of the meditation revolution in the West. Total Meditation offers a complete exploration and reinterpretation of the physical, mental, emotional, relational, and spiritual benefits that this practice can bring. Deepak guides readers on how to wake up to new levels of awareness that will ultimately cultivate a clear vision, heal suffering in your mind and body, and help recover who you really are. Readers will undergo a transformative process, which will result in an awakening of the body, mind, and spirit that will allow you to live in a state of open, free, creative, and blissful awareness twenty-four hours a day.

With this book, Deepak elevates the practice of meditation to a life-changing quest for higher consciousness and a more fulfilling existence. He also incorporates new research on meditation and its benefits, provides practical awareness exercises, and concludes with a 52-week program of meditations to help revolutionize every aspect of your life.

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