Shop

The Essentials Of Contemporary Marketing

12,000.00

As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods – placing emphasis upon platforms such as social media.

Designed for both undergraduate and postgraduate students, as well as those in executive education and general business, The Essentials of Contemporary Marketing covers a wide range of themes, including:

– Consumer behaviour
– The latest marketing research
– Services marketing
– Brand management
– Global marketing, and
– Ethics in marketing.

Each chapter includes case studies to illustrate and contextualise the topics covered, featuring companies as diverse as Amazon, McLaren, Unilever, UBS and Virgin Money.

In alignment with its subject matter, The Essentials of Contemporary Marketing prioritises practicality over theory-based content – providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.

The Eternal Audience Of One

18,000.00

One might as well start with Séraphin: playlist-maker, nerd-jock hybrid, self-appointed merchant of cool, Rwandan, stifled and living in Windhoek, Namibia. Soon he will leave the confines of his family life for the cosmopolitan city of Cape Town, in South Africa, where loyal friends, hormone-saturated parties, adventurous conquests, and race controversies await. More than that, his long-awaited final year in law school promises to deliver a crucial puzzle piece of the Great Plan immigrant: a degree from a prestigious university.

But a year is more than the sum of its parts, and en route to the future, the present must be lived through and even the past must be survived.

From one of Africa’s emerging literary voices comes a lyrical and piquant tale of family, migration, friendship, war, identity, and race following the intersecting lives of Séraphin and a host of eclectic characters from pre- and post-1994 Rwanda, colonial and post-independence Windhoek, Paris and Brussels in the 70s, Nairobi public schools, and the racially charged streets of Cape Town.

The Evening And The Morning

20,000.00

It is 997 CE, the end of the Dark Ages. England is facing attacks from the Welsh in the west and the Vikings in the east. Those in power bend justice according to their will, regardless of ordinary people and often in conflict with the king. Without a clear rule of law, chaos reigns.

In these turbulent times, three characters find their lives intertwined. A young boatbuilder’s life is turned upside down when his home is raided by Vikings, forcing him and his family to move and start their lives anew in a small hamlet where he does not fit in. . . . A Norman noblewoman marries for love, following her husband across the sea to a new land, but the customs of her husband’s homeland are shockingly different, and it soon becomes clear to her that a single misstep could be catastrophic. . . . A monk dreams of transforming his humble abbey into a center of learning that will be admired throughout Europe. And each in turn comes into dangerous conflict with a clever and ruthless bishop who will do anything to increase his wealth and power.

Thirty years ago, Ken Follett published his most popular novel, The Pillars of the Earth. Now, Follett’s masterful new prequel The Evening and the Morning takes us on an epic journey into a historical past rich with ambition and rivalry, death and birth, love and hate, that will end where The Pillars of the Earth begins.

The Everything Parent’s Guide To Children With Dyslexia

7,000.00

Help your child succeed in the classroom–and in life!

As a parent of a child with dyslexia you may wonder what you should expect as your child goes through life. How can you help your child deal with school and succeed? It’s true, there are challenges for children with dyslexia, but when identified early, they can be overcome successfully. Abigail Marshall, manager of dyslexia.com, shows you how to:
• Identify the early symptoms of dyslexia.
• Work with teachers to create an Individualized Education Program (IEP).
• Reduce homework struggles.
• Find the best treatment program.
• Help your child develop skills with the use of assistive technology.
• Plan for college and career.

The Everything Store

4,000.00

The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that’s never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech’s other elite innovators — Jobs, Gates, Zuckerberg — Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.

The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

The Exhibitionist

8,500.00

Meet the Hanrahan family, gathering for a momentous weekend as famous artist and notorious egoist Ray Hanrahan prepares for a new exhibition of his art – the first in many decades – and one he is sure will burnish his reputation for good.

His three children will be there: beautiful Leah, always her father’s biggest champion; sensitive Patrick, who has finally decided to strike out on his own; and insecure Jess, the youngest, who has her own momentous decision to make . . .

And what of Lucia, Ray’s steadfast and selfless wife? She is an artist, too, but has always had to put her roles as wife and mother first. What will happen if she decides to change? For Lucia is hiding secrets of her own, and as the weekend unfolds and the exhibition approaches, she must finally make a choice.

The longer the marriage, the harder truth becomes . . .

The Exorcist Legacy

25,000.00

On December 26, 1973, The Exorcist was released. Within days it had become legend. Moviegoers braved hours-long lines in winter weather to see it. Some audience members famously fainted or vomited. Half a century later, the movie that both inspired and transcends the modern horror genre has lost none of its power to terrify and unsettle.

The Exorcist Legacy reveals the complete story of this cultural phenomenon, from the real-life exorcism in 1949 Maryland that inspired William Peter Blatty’s bestselling novel on which the movie is based, to its many sequels, prequels, TV series, and homages. Nat Segaloff, biographer of the film’s director, William Friedkin, draws on original interviews with cast, crew, and participants as well as revelations from personal papers to present an intriguing and surprising new view of the making of the movie, and its aftermath.

Segaloff also examines as never before the keys to the movie’s enduring appeal. Friedkin and Blatty’s goal was far more ambitious than making a scary movie; they aimed to make people “think about the concept of good and evil.” The Exorcist succeeds, and then some, not just by creating on-screen scares, but by challenging viewers’ deepest personal beliefs—and fears.

The Fall Of The House Of Usher

20,000.00

A deluxe anthology of works by Edgar Allan Poe that inspired Netflix’s The Fall of the House of Usher, curated by series creator Mike Flanagan

There was an iciness, a sinking, a sickening of the heart—an unredeemed dreariness of thought which no goading of the imagination could torture into aught of the sublime. What was it—I paused to think—what was it that so unnerved me in the contemplation of the House of Usher?

Slip behind the bleak walls and vacant windows of Netflix’s reimagining of the mansion of doom in this anthology of works by Edgar Allan Poe that inspired the limited series The Fall of the House of Usher. From well-loved classics like “The Raven” and “The Tell-Tale Heart”to lesser-known gems such as “Tamerlane” and “The Murders in the Rue Morgue,” these collected tales have withstood the test of time, haunting readers for nearly two hundred years.

With a foreword by series creator and horror maverick Mike Flanagan, this anthology is the perfect viewer’s companion to Netflix’s The Fall of the House of Usher.

The Fall Of The Roman Empire

11,000.00

In AD 378 the Roman Empire had been the unrivalled superpower of Europe for well over four hundred years. And yet, August that year saw a small group of German-speaking asylum-seekers rout a vast Imperial army at Hadrianople, killing the Emperor and establishing themselves on Roman territory. Within a hundred years the last Emperor of the Western Empire had been deposed. What had gone wrong?

In this ground breaking book, Peter Heather proproses a stunning new solution to one of the greatest mysteries of history. Mixing authoratative analysis with thrilling narrative, he brings fresh insight into the panorama of the empire’s end, from the bejewelled splendour of the imperial court to the dripping forests of “Barbaricum”. He examines the extraordinary success story that was the Roman Empire and uses a new understanding of its continued strength and enduring limitations to show how Europe’s barbarians, transformed by centuries of contact with Rome, eventually pulled it apart.

The Fallen

4,000.00

Something sinister is going on in Baronville. The rust belt town has seen four bizarre murders in the space of two weeks. Cryptic clues left at the scenes–obscure bible verses, odd symbols–have the police stumped.

Amos Decker and his FBI colleague Alex Jamison are in Baronville visiting Alex’s sister and her family. It’s a bleak place: a former mill and mining town with a crumbling economy and rampant opioid addiction. Decker has only been there a few hours when he stumbles on a horrific double murder scene.

Then the next killing hits sickeningly close to home. And with the lives of people he cares about suddenly hanging in the balance, Decker begins to realize that the recent string of deaths may be only one small piece of a much larger scheme–with consequences that will reach far beyond Baronville.

Decker, with his singular talents, may be the only one who can crack this bizarre case. Only this time–when one mistake could cost him everything–Decker finds that his previously infallible memory may not be so trustworthy after all…

The Family

13,000.00

A captivating debut novel about the tangled fates of two best friends and daughters of the Italian mafia, and a coming-of-age story of twentieth-century Brooklyn itself.

Two daughters. Two families. One inescapable fate.

Sofia Colicchio is a free spirit, loud and untamed. Antonia Russo is thoughtful, ever observing the world around her. Best friends since birth, they live in the shadow of their fathers’ unspoken community: the Family. Sunday dinners gather them each week to feast, discuss business, and renew the intoxicating bond borne of blood and love.

But the disappearance of Antonia’s father drives a whisper-thin wedge between the girls as they grow into women, wives, mothers, and leaders. Their hearts expand in tandem with Red Hook and Brooklyn around them, as they push against the boundaries of society’s expectations and fight to preserve their complex but life-sustaining friendship. One fateful night their loyalty to each other and the Family will be tested. Only one of them can pull the trigger before it’s too late.

The Family Game

12,000.00

THE RULES
1. Listen carefully
2. Do your research
3. Trust no one
4. Run for your life

Harriet Reed, a novelist on the brink of literary stardom, is newly engaged to Edward Holbeck, the heir of an extremely powerful family. And even though Edward has long tried to severe ties with them, news of the couple’s upcoming marital bliss has the Holbecks inching back into their lives.

As Harriet is drawn into their lavish world, the family seems perfectly welcoming. So when Edward’s father, Robert, hands Harriet a tape of a book he’s been working on, she is desperate to listen.

But as she presses play, it’s clear that this isn’t just a novel. It’s a confession.

A confession to a grisly crime. A murder. And, suddenly, the game is in motion.

Feeling isolated and confused, Harriet must work out if this is part of a plan to test her loyalty or something far darker. What is it that Robert sees in her? Why give her the power to destroy everything?

This might be a game to the Holbeck family—but losing could still prove deadly.

READY OR NOT, HERE THEY COME . . .

The Family Tree

9,000.00

Amjad cradles his baby daughter in the middle of the night. He has no time to mourn his wife’s death. Saahil and Zahra, his two small children, are relying on him. Amjad vows to love and protect them always.

Years later, Saahil and his best friend, Ehsan, have finished university and are celebrating with friends. But when the night turns dangerous, its devastating effects will ripple through the years to come.

Zahra is now her father’s only source of comfort. Life has taken her small family in different directions – will they ever find their way back to each other?

The Family Tree is the moving story of a British Muslim family full of love, laughter and resilience as well as all the faults, mistakes and stubborn loyalties which make us human.

The Family Upstairs

6,000.00

From the New York Times bestselling author of Then She Was Gone comes another page-turning look inside one family’s past as buried secrets threaten to come to light.

Be careful who you let in.

Soon after her twenty-fifth birthday, Libby Jones returns home from work to find the letter she’s been waiting for her entire life. She rips it open with one driving thought: I am finally going to know who I am.

She soon learns not only the identity of her birth parents, but also that she is the sole inheritor of their abandoned mansion on the banks of the Thames in London’s fashionable Chelsea neighborhood, worth millions. Everything in Libby’s life is about to change. But what she can’t possibly know is that others have been waiting for this day as well—and she is on a collision course to meet them.

Twenty-five years ago, police were called to 16 Cheyne Walk with reports of a baby crying. When they arrived, they found a healthy ten-month-old happily cooing in her crib in the bedroom. Downstairs in the kitchen lay three dead bodies, all dressed in black, next to a hastily scrawled note. And the four other children reported to live at Cheyne Walk were gone.

In The Family Upstairs, the master of “bone-chilling suspense” (People) brings us the can’t-look-away story of three entangled families living in a house with the darkest of secrets.

The Famished Road

7,000.00

In the decade since it won the Booker Prize, Ben Okri’s Famished Road has become a classic. Like Salman Rushdie’s Midnight’s Children or Gabriel Garcia Marquez’s One Hundred Years of Solitude, it combines brilliant narrative technique with a fresh vision to create an essential work of world literature.

The narrator, Azaro, is an abiku, a spirit child, who in the Yoruba tradition of Nigeria exists between life and death. The life he foresees for himself and the tale he tells is full of sadness and tragedy, but inexplicably he is born with a smile on his face. Nearly called back to the land of the dead, he is resurrected. But in their efforts to save their child, Azaro’s loving parents are made destitute. The tension between the land of the living, with its violence and political struggles, and the temptations of the carefree kingdom of the spirits propels this latter-day Lazarus’s story.

The Feminism Book: Big Ideas Simply Explained

8,000.00

Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Feminism in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The Feminism Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in.

1 162 163 164 225