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Quantum Marketing

₦9,000.00

As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.

As Chief Marketing Officer of Mastercard—one of the world’s most recognizable and decorated brands—Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.

Readers will:

• Understand the evolution of marketing and how to be at the forefront of future change.
• Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
• Achieve breakthroughs in innovative thinking in order to compete in modern business.
• Gain perspective from top marketers across industries.

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.

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000

Believing

₦9,000.00

From the woman who gave the landmark testimony against Clarence Thomas as a sexual menace, a new manifesto about the origins and course of gender violence in our society; a combination of memoir, personal accounts, law, and social analysis, and a powerful call to arms from one of our most prominent and poised survivors.

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I Know Why The Caged Bird Sings

₦9,000.00

Here is a book as joyous and painful, as mysterious and memorable, as childhood itself. I Know Why the Caged Bird Sings captures the longing of lonely children, the brute insult of bigotry, and the wonder of words that can make the world right. Maya Angelou’s debut memoir is a modern American classic beloved worldwide.

Sent by their mother to live with their devout, self-sufficient grandmother in a small Southern town, Maya and her brother, Bailey, endure the ache of abandonment and the prejudice of the local “powhitetrash.” At eight years old and back at her mother’s side in St. Louis, Maya is attacked by a man many times her age—and has to live with the consequences for a lifetime. Years later, in San Francisco, Maya learns that love for herself, the kindness of others, her own strong spirit, and the ideas of great authors (“I met and fell in love with William Shakespeare”) will allow her to be free instead of imprisoned.

Poetic and powerful, I Know Why the Caged Bird Sings will touch hearts and change minds for as long as people read.

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000

How To Be Better At (Almost) Everything

₦9,000.00

Think about those people who somehow manage to be amazing at everything they do—the multimillionaire CEO with the bodybuilder physique or the rock star with legions of adoring fans. How do they manage to be so great at life? By acquiring and applying multiple skills to make themselves more valuable to others, they’ve become generalists, able to “stack” their varied skills for a unique competitive edge.

In How to Be Better at Almost Everything, bestselling author, fitness expert, entrepreneur, and professional business coach Pat Flynn shares the secrets to learning (almost) every skill, from marketing and music to relationships and martial arts, teaching how to combine interests to achieve greatness in any field.

Discover how to:

• Learn any skill with only an hour of practice a day through repetition and resistance
• Package all your passions into a single tool kit for success with skill stacking
• Turn those passions into paychecks by transforming yourself into a person of interest

To really get ahead in today’s fast-paced, constantly evolving world, you need a diverse portfolio of hidden talents you can pull from your back pocket at a moment’s notice. The good news? You don’t need to be a genius or a prodigy to get there—you just have to be willing to learn. How to Be Better at Almost Everything will teach you how to make your personal and professional goals a reality, starting today.

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Dessert Can Save The World

₦9,000.00

Dessert connects us heart-to-heart like almost nothing else. It brings us together in good times and bad, celebration and solace. It marks big and small milestones and creates memories of comfort and joy. And Christina Tosi, the founder and CEO of Milk Bar, believes it can save the world.

Does the combination of sugar, flour, and butter have some magical ability to fix all the craziness of our modern existence? Of course not. Tosi knows a cookie is just a cookie—but bringing the joy a cookie holds into every area of your life most definitely can. The spirit of dessert—the relentless, unflinching commitment to finding or creating joy even when joy feels hard to come by—is what can save us. And then we, in turn, can each save the world.

Tosi shares the wisdom she learned growing up surrounded by strong women who showed her baking’s ability to harness love and create connection, as well as personal stories about succeeding in the highly competitive food world by unapologetically being her true self. Studded with personal and unorthodox recipes, Dessert Can Save the World reveals the secret ingredients for transforming our outlooks, our relationships, our work, and our entire collective existence into something boldly optimistic and stubbornly joyful.

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000

Everyday Cake

₦9,000.00

A humble slice, square, or wedge of homemade cake never fails to delight and here you’ll find forty-five simple recipes to make any day feel a bit special.

Using ingredients that are readily available, these cakes are unfussy yet sweetly indulgent. Recipes are arranged using pans most of us already have in our kitchens: round, square, loaf, rectangle, sheet, and bundt. Flavors include warm spices, herbs and flowers, and sweet essences, plus chocolate, fruit, nuts, and seeds.

An appealingly wide range of cakes will tickle every fancy:
– The Yellow Birthday Cake with Whipped Malt Chocolate Buttercream is perfect for a birthday celebration of any age
– The Lemon-Lavender Yogurt Cake is quick to make and satisfying with cup of tea
– The Strawberries-and-Cream Cake is the ideal way to end a summer supper.

There’s something for every mood and craving in Everyday Cakes.

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Believer

₦9,000.00

David Axelrod has always been a believer. Whether as a young journalist investigating city corruption, a campaign consultant guiding underdog candidates against entrenched orthodoxy, or as senior adviser to the president during one of the worst crises in American history, Axelrod held fast to his faith in the power of stories to unite diverse communities and ignite transformative political change. Now this legendary strategist, the mastermind behind Barack Obama’s historic election campaigns, shares a wealth of stories from his forty-year journey through the inner workings of American democracy. Believer is the tale of a political life well lived, of a man who never gave up on the deepest promises our country has to offer.

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The Book Of Phobias And Manias

₦9,000.00

The Book of Phobias and Manias is a thrilling compendium of 99 obsessions that have shaped us all, the rare and the familiar, from ablutophobia (a horror of washing) to syllogomania (a compulsion to hoard) to zoophobia (a fear of animals).

Phobias and manias are deeply personal experiences, and among the most common anxiety disorders of our time, but they are also clues to our shared past. The award-winning author Kate Summerscale uses rich and riveting case studies to trace the origins of our obsessions, unearthing a history of human strangeness, from the middle ages to the present day, and a wealth of explanations for some of our most powerful aversions and desires.

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Quit

₦9,000.00

Business leaders, with millions of dollars down the drain, struggle to abandon a new app or product that just isn’t working. Governments, caught in a hopeless conflict, believe that the next tactic will finally be the one that wins the war. And in our own lives, we persist in relationships or careers that no longer serve us. Why? According to Annie Duke, in the face of tough decisions, we’re terrible quitters. And that is significantly holding us back.

In Quit, Duke teaches you how to get good at quitting. Drawing on stories from elite athletes like Mount Everest climbers, founders of leading companies like Stewart Butterfield, the CEO of Slack, and top entertainers like Dave Chappelle, Duke explains why quitting is integral to success, as well as strategies for determining when to hold em, and when to fold em, that will save you time, energy, and money. You’ll learn:
– How the paradox of quitting influences decision making: If you quit on time, you will feel you quit early
– What forces work against good quitting behavior, such as escalation commitment, desire for certainty, and status quo bias
– How to think in expected value in order to make better decisions, as well as other best practices, such as increasing flexibility in goal-setting, establishing “quitting contracts,” anticipating optionality, and conducting premortems and backcasts

Whether you’re facing a make-or-break business decision or life-altering personal choice, mastering the skill of quitting will help you make the best next move.

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000

Mad Honey

₦9,000.00

Olivia McAfee knows what it feels like to start over. Her picture-perfect life—living in Boston, married to a brilliant cardiothoracic surgeon, raising their beautiful son, Asher—was upended when her husband revealed a darker side. She never imagined that she would end up back in her sleepy New Hampshire hometown, living in the house she grew up in and taking over her father’s beekeeping business.

Lily Campanello is familiar with do-overs, too. When she and her mom relocate to Adams, New Hampshire, for her final year of high school, they both hope it will be a fresh start.

And for just a short while, these new beginnings are exactly what Olivia and Lily need. Their paths cross when Asher falls for the new girl in school, and Lily can’t help but fall for him, too. With Ash, she feels happy for the first time. Yet at times, she wonders if she can trust him completely. . . .

Then one day, Olivia receives a phone call: Lily is dead, and Asher is being questioned by the police. Olivia is adamant that her son is innocent. But she would be lying if she didn’t acknowledge the flashes of his father’s temper in Ash, and as the case against him unfolds, she realizes he’s hidden more than he’s shared with her.

Mad Honey is a riveting novel of suspense, an unforgettable love story, and a moving and powerful exploration of the secrets we keep and the risks we take in order to become ourselves.

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The Lincoln Highway

₦9,000.00

In June, 1954, eighteen-year-old Emmett Watson is driven home to Nebraska by the warden of the juvenile work farm where he has just served fifteen months for involuntary manslaughter. His mother long gone, his father recently deceased, and the family farm foreclosed upon by the bank, Emmett’s intention is to pick up his eight-year-old brother, Billy, and head to California where they can start their lives anew. But when the warden drives away, Emmett discovers that two friends from the work farm have hidden themselves in the trunk of the warden’s car. Together, they have hatched an altogether different plan for Emmett’s future, one that will take them all on a fateful journey in the opposite direction—to the City of New York.

Spanning just ten days and told from multiple points of view, Towles’s third novel will satisfy fans of his multi-layered literary styling while providing them an array of new and richly imagined settings, characters, and themes

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The Learning-Driven Business

₦9,000.00

In any kind of organization, learning has become a vital part of the growth and development process, but it only produces effective results if it is pursued strategically and embedded deeply into the culture of the workplace. In recent years, there has been a growing consensus that, for many organizations, learning is their only sustainable competitive advantage – ensuring a committed and engaged workforce that is positioned to identify and exploit business opportunities in an increasingly volatile and uncertain world. This makes it essential for leaders and senior managers to investigate the full range of learning processes and to understand exactly how individual, group, machine and organization-wide learning can produce long-lasting results for individuals as well as for the company itself.

Backed by new academic theory, yet designed to be completely accessible to a business readership, The Learning-Driven Business highlights the importance of Organizational Learning (OL) for organizations which wish to remain competitive and profitable, before clarifying the various pathways and frameworks that can lead to success. With the onset of automation and artificial intelligence, as well as the proliferation of redundancies and the economic instability of modern times, organizations and their employees must prioritise effective OL in order to overcome these challenges and remain competitive and relevant in the 21st century. This book is a guide for all business leaders and academics looking to adapt to the changing world through OL, using Garand & Golds’ unique and original academic model.

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How To Be An Inclusive Leader

₦9,000.00

In this updated and greatly expanded second edition of her bestselling book, Jennifer Brown takes a deeper dive into what it takes to be an inclusive leader and examines the challenges and mindsets that continue to hold many leaders back. Combining nearly two decades of professional DEI expertise with personal experience and reflection, she tackles complex topics such as identity, privilege, and systemic inequities. Following her widely acclaimed Inclusive Leader Continuum, Brown makes the journey to becoming an inclusive leader more informed and actionable by offering new structure and content throughout the new edition of the book, including new insights and stories, detailed strategies and tools, and discussion guides to spark learning at the individual and organizational levels.

Whether you are already a fan of the first edition of How to Be an Inclusive Leader or are just embarking on your journey to become a more inclusive leader, this book will meet you where you are and equip you to take action and step into your role in the change effort.

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000

Show The Value Of What You Do

₦9,000.00

By the winners of the Association for Talent Development’s 2022 Thought Leader award!

Prove your effectiveness to anyone—and achieve professional success—by adopting the same ROI methods and metrics that leading companies use.

In an era of evidence-based inquiry, people need to be able to demonstrate the value of their projects credibly. But how do you do that when there isn’t an obvious measure connected to the project, like increased sales?

In their new book Patti and Jack Phillips, the cofounders of ROI Institute, show how you can adopt the same methodology used by more than 6,000 organizations in seventy countries to evaluate large institutional initiatives. By following their six-step process, you can build a case for any project, process, or intervention, even so-called soft programs. For example, the first case study in the book involves successfully demonstrating the effectiveness of chaplaincy in an intensive care unit.

The authors explain how to link your project to a meaningful business outcome, make sure your project will actually influence that outcome, identify metrics that will show if you’re making progress, collect and analyze data, and use the results to build support.

This book includes extensive examples from a wide range of organizations: businesses, nonprofits, schools, law enforcement, and more. It provides diagnostic tools and supportive practices and even offers advice on how to find a positive interpretation for results that don’t conform to your anticipated outcome.

Answering the question “Is it worth it?” defines the ultimate value of any project. Using the methodology this book presents will keep your work relevant, your career on track, and your organization healthy.

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All Her Little Secrets

₦9,000.00

Everyone has something to hide…

Ellice Littlejohn seemingly has it all: an Ivy League law degree, a well-paying job as a corporate attorney in midtown Atlanta, great friends, and a “for fun” relationship with a rich, charming executive, who just happens to be her white boss. But everything changes one cold January morning when Ellice arrives in the executive suite and finds him dead with a gunshot to his head.

And then she walks away like nothing has happened. Why? Ellice has been keeping a cache of dark secrets, including a small-town past and a kid brother who’s spent time on the other side of the law. She can’t be thrust into the spotlight—again.

But instead of grieving this tragedy, people are gossiping, the police are getting suspicious, and Ellice, the company’s lone black attorney, is promoted to replace her boss. While the opportunity is a dream-come-true, Ellice just can’t shake the feeling that something is off.

When she uncovers shady dealings inside the company, Ellice is trapped in an impossible ethical and moral dilemma. Suddenly, Ellice’s past and present lives collide as she launches into a pulse-pounding race to protect the brother she tried to save years ago and stop a conspiracy far more sinister than she could have ever imagined…

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The Jealousy Man

₦9,000.00

Jo Nesbø is known the world over as a consummate mystery/thriller writer. Famed for his deft characterization, hair-raising suspense and shocking twists, Nesbø’s dexterity with the dark corners of the human heart is on full display in these inventive and enthralling stories.

A detective with a nose for jealousy is on the trail of a man suspected of murdering his twin; a bereaved father must decide whether vengeance has a place in the new world order after a pandemic brings about the collapse of society; a garbage man fresh off a bender tries to piece together what happened the night before; a hired assassin matches wits against his greatest adversary in a dangerous game for survival; and an instantly electric connection between passengers on a flight to London may spell romance, or something more sinister.

With Nesbø’s characteristic gift for outstanding atmosphere and gut-wrenching revelations, The Jealousy Man confirms that he is at the peak of his abilities.

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