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The Harder You Work, the Luckier You Get: An Entrepreneur’s Memoir

₦7,000.00

Joe Ricketts, founder of TD Ameritrade, shares the epic inside story of how a working-class kid from the Nebraska prairie took on Wall Street’s clubby brokerage business, busted it open, and walked away a billionaire.

Joe Ricketts always had the gift of seeing what others missed. The son of a house builder, he started life as a part-time janitor, but by the age of thirty-three he saw the chance to challenge the big brokerage firms by offering Americans an inexpensive way to take control of their own stock trading. Nowadays, we take for granted that Main Street is playing right there on Wall Street, but Ricketts made that happen. His company, begun with $12,500 borrowed from friends and family, took off like a rocket thanks to an early embrace of digital technology and irreverent marketing. But Ameritrade also faced a series of near-disasters: the SEC almost shut him down; his partners tried to force him out because of his relentless risk-taking; penny brokers swindled the company; the crash of 1989 nearly cost him everything; and he was almost shut down again when a customer committed massive fraud. By the time of the dot-com bust, he had proven that his strategy based on frontier values could survive just about anything.

The Harder You Work, The Luckier You Get offers a view inside Joe Ricketts’ mind, giving readers a visceral understanding of how entrepreneurs think and act differently from the rest of us—how they see the horizon where we just see a spreadsheet. As unvarnished as the prairie he comes from, Ricketts also talks honestly about his shortcomings as a manager, the career sacrifices his wife made for his business, the complexity of being a father, and the pain of splitting with his mentor and of his brother’s death from AIDS. Overcoming these and other challenges, he built a company now worth $30 billion.

A must-read for anyone who’s ever dreamed of starting their own business, The Harder You Work, The Luckier You Get is the ultimate only-in-America story.

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Untamed

₦9,000.00

This is how you find yourself.

There is a voice of longing inside each woman. We strive so mightily to be good: good partners, daughters, mothers, employees, and friends. We hope all this striving will make us feel alive. Instead, it leaves us feeling weary, stuck, overwhelmed, and underwhelmed. We look at our lives and wonder: Wasn’t it all supposed to be more beautiful than this? We quickly silence that question, telling ourselves to be grateful, hiding our discontent—even from ourselves.

For many years, Glennon Doyle denied her own discontent. Then, while speaking at a conference, she looked at a woman across the room and fell instantly in love. Three words flooded her mind: There She Is. At first, Glennon assumed these words came to her from on high. But she soon realized they had come to her from within. This was her own voice—the one she had buried beneath decades of numbing addictions, cultural conditioning, and institutional allegiances. This was the voice of the girl she had been before the world told her who to be. Glennon decided to quit abandoning herself and to instead abandon the world’s expectations of her. She quit being good so she could be free. She quit pleasing and started living.

Soulful and uproarious, forceful and tender, Untamed is both an intimate memoir and a galvanizing wake-up call. It is the story of how one woman learned that a responsible mother is not one who slowly dies for her children, but one who shows them how to fully live. It is the story of navigating divorce, forming a new blended family, and discovering that the brokenness or wholeness of a family depends not on its structure but on each member’s ability to bring her full self to the table. And it is the story of how each of us can begin to trust ourselves enough to set boundaries, make peace with our bodies, honor our anger and heartbreak, and unleash our truest, wildest instincts so that we become women who can finally look at ourselves and say: There She Is.

Untamed shows us how to be brave. As Glennon insists: The braver we are, the luckier we get.

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Nudge

₦9,000.00

Since the original publication of Nudge more than a decade ago, the word “nudge” has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.

Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academic disciplines. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances that we don’t want and keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!

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Haben

₦7,000.00

The incredible life story of Haben Girma, the first Deafblind graduate of Harvard Law School, and her amazing journey from isolation to the world stage.
Haben grew up spending summers with her family in the enchanting Eritrean city of Asmara. There, she discovered courage as she faced off against a bull she couldn’t see, and found in herself an abiding strength as she absorbed her parents’ harrowing experiences during Eritrea’s thirty-year war with Ethiopia. Their refugee story inspired her to embark on a quest for knowledge, traveling the world in search of the secret to belonging. She explored numerous fascinating places, including Mali, where she helped build a school under the scorching Saharan sun. Her many adventures over the years range from the hair-raising to the hilarious.

Haben defines disability as an opportunity for innovation. She learned non-visual techniques for everything from dancing salsa to handling an electric saw. She developed a text-to-braille communication system that created an exciting new way to connect with people. Haben pioneered her way through obstacles, graduated from Harvard Law, and now uses her talents to advocate for people with disabilities.

Haben takes readers through a thrilling game of blind hide-and-seek in Louisiana, a treacherous climb up an iceberg in Alaska, and a magical moment with President Obama at The White House. Warm, funny, thoughtful, and uplifting, this captivating memoir is a testament to one woman’s determination to find the keys to connection.

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Yinka, Where Is Your Huzband

₦5,000.00

Meet Yinka: a thirty-something, Oxford-educated, British Nigerian woman with a well-paid job, good friends, and a mother whose constant refrain is, “Yinka, where is your huzband?”

Yinka’s Nigerian aunties frequently pray for her delivery from singledom, her work friends think she’s too traditional (she’s saving herself for marriage!), her girlfriends think she needs to get over her ex already, and the men in her life…well, that’s a whole other story. But Yinka herself has always believed that true love will find her when the time is right.

Still, when her cousin gets engaged, Yinka commences Operation Find-A-Date for Rachel’s Wedding. Aided by a spreadsheet and her best friend, Yinka is determined to succeed. Will Yinka find herself a huzband? And what if the thing she really needs to find is herself?

Yinka, Where is Your Huzband? is a fresh, uplifting story of an unconventional heroine who bravely asks the questions we all have about love. Wry, moving, irresistible, this is a love story that makes you smile but also makes you think – and explores what it means to find your way between two cultures, both of which are yours.

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From Strength To Strength

₦9,000.00

Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our decline, and the more painful it is when it occurs.

What can we do, starting now, to make our older years a time of happiness, purpose, and yes, success?

At the height of his career at the age of 50, Arthur Brooks embarked on a seven-year journey to discover how to transform his future from one of disappointment over waning abilities into an opportunity for progress. From Strength to Strength is the result, a practical roadmap for the rest of your life.

Drawing on social science, philosophy, biography, theology, and eastern wisdom, as well as dozens of interviews with everyday men and women, Brooks shows us that true life success is well within our reach. By refocusing on certain priorities and habits that anyone can learn, such as deep wisdom, detachment from empty rewards, connection and service to others, and spiritual progress, we can set ourselves up for increased happiness.

Read this book and you, too, can go from strength to strength.

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Us Vs Them

₦7,000.00

Those who championed globalization once promised a world of winners, one in which free trade would lift all the world’s boats, and extremes of left and right would give way to universally embraced liberal values. The past few years have shattered this fantasy, as those who’ve paid the price for globalism’s gains have turned to populist and nationalist politicians to express fury at the political, media, and corporate elites they blame for their losses.

The United States elected an anti-immigration, protectionist president who promised to “put America first” and turned a cold eye on alliances and treaties. Across Europe, anti-establishment political parties made gains not seen in decades. The United Kingdom voted to leave the European Union.

And as Ian Bremmer shows in this eye-opening book, populism is still spreading. Globalism creates plenty of both winners and losers, and those who’ve missed out want to set things right. They’ve seen their futures made obsolete. They hear new voices and see new faces all about them. They feel their cultures shift. They don’t trust what they read. They’ve begun to understand the world as a battle for the future that pits “us” vs. “them.”

Bremmer points to the next wave of global populism, one that hits emerging nations before they have fully emerged. As in Europe and America, citizens want security and prosperity, and they’re becoming increasingly frustrated with governments that aren’t capable of providing them. To protect themselves, many government will build walls, both digital and physical

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The 6 Most Important Decisions You’ll Ever Make

₦6,000.00

In this newly revised edition, Sean Covey helps teens figure out how to approach the six major challenges they face: gaining self-esteem, dealing with their parents, making friends, being wise about sex, coping with substances, and succeeding at school and planning a career.

Covey understands the pain and confusion that teens and their parents experience in the face of these weighty, life-changing, and common difficulties. He shows readers how to use the 7 Habits to cope with, manage, and ultimately conquer each challenge—and become happier and more productive.

Now updated for the digital and social media age, Covey covers how technology affects these six decisions, keeping the information and advice relevant to today’s teenagers.

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Reconsidering Reagan

₦8,500.00

Ronald Reagan is hailed as a transformative president and an American icon, but within his twentieth-century politics lies a racial legacy that is rarely discussed. Both political parties point to Reagan as the “right” kind of conservative but fail to acknowledge his political attacks on people of color prior to and during his presidency. Reconsidering Reagan corrects that narrative and reveals how his views, policies, and actions were devastating for Black Americans and racial minorities, and that the effects continue to resonate today.

Using research from previously untapped resources including the Black press which critically covered Reagan’s entire political career, Daniel S. Lucks traces Reagan’s gradual embrace of conservatism, his opposition to landmark civil rights legislation, his coziness with segregationists, and his skill in tapping into white anxiety about race, riding a wave of “white backlash” all the way to the Presidency. He argues that Reagan has the worst civil rights record of any President since the 1920s—including supporting South African apartheid, packing courts with conservatives, targeting laws prohibiting discrimination in education and housing, and launching the “War on Drugs”—which had cataclysmic consequences on the lives of Black and Brown people.

Linking the past to the present, Lucks expertly examines how Reagan set the blueprint for President Trump and proves that he is not an anomaly, but in fact the logical successor to bring back the racially tumultuous America that Reagan conceptualized.

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A Novel Obsession

₦6,500.00

Twenty-four-year-old New York bookseller Naomi Ackerman is desperate to write a novel, but struggles to find a story to tell. When, after countless disastrous dates, she meets Caleb—a perfectly nice guy with a Welsh accent and a unique patience for all her quirks—she thinks she’s finally stumbled onto a time-honored subject: love. Then Caleb’s ex-girlfriend, Rosemary, enters the scene.

Upon learning that Rosemary is not safely tucked away in Caleb’s homeland overseas, but in fact lives in New York and also works in the literary world, Naomi is threatened and intrigued in equal measure. If they both fell for the same man, what else might they have in common? The more Naomi learns about Rosemary, the more her curiosity consumes her. Before she knows it, her casual Instagram stalking morphs into a friendship under false pretenses—and becomes the subject of her nascent novel.

As her lies and half-truths spiral out of control, and fact and fiction become increasingly difficult to untangle, Naomi must decide what—and who—she’s willing to sacrifice to write the perfect ending.

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The Last Days Of The Concorde

₦7,000.00

The gripping true tale of a devastating plane crash, the investigation into its causes, and the race to prevent similar disasters in the future.

On July 25, 2000, a Concorde, the world’s fastest passenger plane, was taking off from Charles de Gaulle Airport in Paris when it suddenly burst into flames. An airliner capable of flying at more than twice the speed of sound, the Concorde had completed 25 years of successful flights, whisking wealthy passengers–from diplomats to rock stars to corporate titans–between continents on brief and glamorous flights. Yet on this fateful day, the chartered Concorde jet, en route to America, crashed and killed all 109 passengers and crew onboard and four people on the ground. Urgent questions immediately arose as investigators scrambled to discover what had gone wrong. What caused the fire? Could it have been prevented? And, most urgently, was the Concorde safe to fly?

Last Days of the Concorde addresses these issues and many more, offering a fascinating insider’s look at the dramatic disaster, the hunt for clues, and the systemic overhauls that followed the crash.

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Dr Jekyll & Mr Hyde

₦4,500.00

This masterful portrait of man’s duality, written before Freud’s naming of the ego and the id, sprang from the darkest recesses of the author’s unconscious – during a nightmare from which his wife awakened him, alerted by his screams.

More than a century later, this tale of mild-mannered Dr. Jekyll and the drug that unleashes his evil inner persona has lost none of its ability to shock. Its realistic narrative chillingly relates Jekyll’s desperation as Mr. Hyde gains control of his soul – and gives voice to our own fears of the violence lurking within us.

Eerie and harrowing, this enduring classic remains the irresistibly terrifying stuff of our worst nightmares.

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The Rise and Fall of The Roman and British Empire Plus The Crusades: ( 3 books in 1 )

₦10,000.00

The Rise and Fall of The Roman and British Empire Plus The Crusades (3 books in 1) Triple The Action!

How did we get here, to this time and place in history? Are we repeating history’s mistakes because we did not learn about the pivotal events that shaped the modern world? At fewer than 500 pages, this easy-to-read, three-book history course helps you quickly understand the nuances and the impact of three crucial periods portrayed in countless films: the Crusades and of the rise and fall of two great empires, the Roman and British. The culture, technology, law, and military organization of the Roman Empire shaped western civilization. Determined to spread their rule, the Romans succeeded magnificently until human nature and other factors led to the empire’s collapse.

One reviewer noted, “The book is written in accessible and interesting language that will allow both novice and an experienced person in the field of history to understand …” Were current relationships between Christians and Muslims determined when the Knights of the Crusaders rode off on their grand quest? “I was looking for a book which would have a good historical overview of the Crusades and have an objective approach to the underlining story of power struggle.

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The Atlas Six

₦10,000.00

Each decade, only the six most uniquely talented magicians are selected to earn a place in the Alexandrian Society, the foremost secret society in the world. The chosen will secure a life of power and prestige beyond their wildest dreams.

But at what cost?

Each of the six newest recruits has their reasons for accepting the Society’s elusive invitation. Even if it means growing closer than they could have imagined to their most dangerous enemies― or risking unforgivable betrayal from their most trusted allies― they will fight tooth and nail for the right to join the ranks of the Alexandrians.

Even if it means they won’t all survive the year.

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True Believer

₦7,000.00

Stan Lee was one of the most famous and beloved entertainers to emerge from the twentieth century. He served as head editor of Marvel Comics for three decades and, in that time, became known as the creator of more pieces of internationally recognizable intellectual property than nearly anyone: Spider-Man, the Avengers, the X-Men, Black Panther, the Incredible Hulk . . . the list goes on. His carnival-barker marketing prowess helped save the comic-book industry and superhero fiction. His cameos in Marvel movies have charmed billions. When he died in 2018, grief poured in from around the world, further cementing his legacy.

But what if Stan Lee wasn’t who he said he was? To craft the definitive biography of Lee, Abraham Riesman conducted more than 150 interviews and investigated thousands of pages of private documents, turning up never-before-published revelations about Lee’s life and work. True Believer tackles tough questions: Did Lee actually create the characters he gained fame for creating? Was he complicit in millions of dollars’ worth of fraud in his post-Marvel life? Which members of the cavalcade of grifters who surrounded him were most responsible for the misery of his final days?

And, above all, what drove this man to achieve so much yet always boast of more?

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Heidi Heckelbeck And The Cookie Contest

₦5,000.00

Heidi can’t wait to enter the famous Heckelbeck Chocolate Chunk Cookies in the annual cookie contest at Brewster Elementary. But when Melanie Maplethorpe laughs and says that Heidi’s cookies are “blah,” Heidi decides they could use a little magic. The result of Heidi’s revised recipe is sure to steal the show…but wait—what’s that strange smell?

The Heidi Heckelbeck series is perfect for readers who want a “grown-up” format but are not quite ready for lengthy chapter books. With easy-to-read language and illustrations on almost every page, the Heidi Heckelbeck chapter books are perfect for beginning readers.

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