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The Character Edge
True leadership is about character – this is the key to winning ‘the right way’.
In a world where we’re bombarded by messages of ‘winning at any cost’, dishonest politicians, CEOs committing fraud, disgraced military commanders and cheating athletes, integrity matters more than ever. The Character Edge explains the powerful role character plays in trust, culture and leadership, and offers readers tools to exercise and strengthen their own.
Reaching from the battlefield to the classroom and beyond, former superintendent of West Point Robert Caslen and professor of psychology Dr Michael Matthews explore the vital link between strong character and strong leadership, and explain why the latter cannot exist without the former.
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In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius?
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Since its founding in 1892, GE has been more than just a corporation. For generations, it was job security, a solidly safe investment, and an elite business education for top managers.
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