Business & Economics

Data Is Everybody’s Business

35,000.00

A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.

Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed.

Key features of the book:
• Grounded in twenty-eight years of academic research,including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
• Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks
• Rich with detailed case studies
• Supplemented by free MIT CISR website resources (cisr.mit.edu)

Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.

Material World

30,000.00

The fiber-optic cables that weave the World Wide Web, the copper veins of our electric grids, the silicon chips and lithium batteries that power our phones and cars: though it can feel like we now live in a weightless world of information—what Ed Conway calls “the ethereal world”—our twenty-first-century lives are still very much rooted in the material.

In fact, we dug more stuff out of the earth in 2017 than in all of human history before 1950. For every ton of fossil fuels, we extract six tons of other materials, from sand to stone to wood to metal. And in Material World, Conway embarks on an epic journey across continents, cultures, and epochs to reveal the underpinnings of modern life on Earth—traveling from the sweltering depths of the deepest mine in Europe to spotless silicon chip factories in Taiwan to the eerie green pools where lithium originates.

Material World is a celebration of the humans and the human networks, the miraculous processes and the little-known companies, that combine to turn raw materials into things of wonder. This is the story of human civilization from an entirely new perspective: the ground up.

The Rebellious CEO

30,000.00

Over the course of 7 decades Ralph Nader has been Corporate America’s fiercest critic. Supreme Court Justice William Powell singled out Nader in his infamous memo as the “single most effective antagonist of American business… [the] target of his hatred… is corporate power.”

But now, in a book that will surprise both his fans and critics, Nader profiles a small group of CEOs who he believes performed extraordinarily well as business leaders and civic reformers, some well-known, some not, who should be celebrated as exceptions whose life and career should be a course of emulation and inspiration for students of business, executives and the wider citizenry.

This select group of mavericks and iconoclasts — which includes The Body Shop’s Anita Roddick, Patagonia’s Yvon Chouinard, Vanguard’s John Bogle and Busboys and Poets’ Andy Shallal —give us, Nader writes, “a sense of what might have been and what still could be if business were rigorously framed as a process that was not only about making money and selling things but improving our social and natural world.”

The Age Of Prediction

30,000.00

The Age of Prediction is about two powerful, and symbiotic, trends: the rapid development and use of artificial intelligence and big data to enhance prediction, as well as the often paradoxical effects of these better predictions on our understanding of risk and the ways we live. Beginning with dramatic advances in quantitative investing and precision medicine, this book explores how predictive technology is quietly reshaping our world in fundamental ways, from crime fighting and warfare to monitoring individual health and elections.

As prediction grows more robust, it also alters the nature of the accompanying risk, setting up unintended and unexpected consequences. The Age of Prediction details how predictive certainties can bring about complacency or even an increase in risks—genomic analysis might lead to unhealthier lifestyles or a GPS might encourage less attentive driving. With greater predictability also comes a degree of mystery, and the authors ask how narrower risks might affect markets, insurance, or risk tolerance generally. Can we ever reduce risk to zero? Should we even try? This book lays an intriguing groundwork for answering these fundamental questions and maps out the latest tools and technologies that power these projections into the future, sometimes using novel, cross-disciplinary tools to map out cancer growth, people’s medical risks, and stock dynamics.

Inside The Competitor’s Mindset

30,000.00

Leading companies invest a lot of resources into competitive intelligence, so why are they still caught off guard by the actions and reactions of their competitors?

In Inside the Competitor’s Mindset, John Horn shares proven techniques to help businesses think like the competition and understand why they act the way they do. The keys to unlocking this mindset are cognitive empathy and a strategic approach to competitive insight that focuses on the “why” of a competitor’s move, and not just on “what happened.”

Inside the Competitor’s Mindset presents a systematic approach to competitive intelligence that starts with three frameworks to get inside the competitor’s mindset, predict their reactions to your moves, and assess whether the competition is getting ready for a spontaneous move of their own. Horn also demonstrates the importance of collecting forward-looking, predictive data; explains how to use war games, Black Hat exercises, mock negotiations, and premortems to build competitive insight; and makes the case for creating a dedicated competitive insight function within the organization.

When every move matters, staying a step ahead of the competition is critical. Inside the Competitor’s Mindset prepares leaders from any industry to be ready when it is time to act (and react) in the competitive market.

In Her Own Voice

28,000.00

Based on 25 years of research into the specific hurdles facing women in business, In Her Own Voice offers sage advice and empowerment for any woman striving to advance her career—and any organization ready to improve gender equity at every level.

The world has awakened to the urgent need to focus on women’s advancement—companies with gender-balanced leadership are far more likely to outperform their peers, and the evolving expectations of leadership align to women’s natural strengths. Yet just 10 percent of Fortune 500 CEOs and less than 30 percent of senior leaders are women, and the pace of growth is shockingly slow, made worse by COVID-19 and its aftermath.

What does it take for women to ascend to the highest levels of leadership? In Her Own Voice from Jennifer McCollum, CEO of Linkage, a global leadership development firm, sheds light on this timely topic. Backed by in-depth and enlightening research, this book examines the specific challenges women still face in the workplace. Whether we’re contending with our own inner critic, being expected to prove our value time and again, or navigating the often-intimidating world of negotiating for ourselves, women today still have unique obstacles as we advance our careers—but they need not become roadblocks.

In Her Own Voice outlines how readers can overcome these obstacles, with key competencies and action steps such as quieting your inner critic, discarding biases, building confidence, gaining clarity about the future, and more. Supported by data and infused with compelling real-life stories, it’s a blueprint for helping readers identify, measure, and conquer what’s holding women back at any stage of their careers.

Entrepreneurial Leap

28,000.00

You’ve thought about starting your own business . . . but how can you decide if you should really take the leap?

An entrepreneur depends on far more than just a great idea and a generous helping of luck. There’s a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the heck do I do it?

You need answers, not BS. This book has them.

The updated edition of Entrepreneurial Leap will help you decide, once and for all, if entrepreneurship is right for you—and give you the tools you need to create a successful business.

In this three-part book, Gino Wickman, bestselling author of Traction, reveals the 6 essential traits that every entrepreneur needs in order to succeed, based on real-life stories of entrepreneurs who have reached incredible heights. If these traits ring true for you, you’ll get a glimpse of what your life would look like as an entrepreneur, learn how to avoid 8 critical mistakes, and determine what type of business best suits your unique skill set.

What’s more, Wickman provides a detailed road map to a better start-up, including 8 must do’s to increase your odds of success, 9 stages of building your business, and 10 disciplines for managing and maximizing your energy.

Packed with tools, tips, and exercises that will accelerate your path to start-up success, Entrepreneurial Leap is a simple and practical how-to manual for BIG results.

Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.

How Infrastructure Works

28,000.00

A new way of seeing the essential systems hidden inside our walls, under our streets, and all around us

Infrastructure is a marvel, meeting our basic needs and enabling lives of astounding ease and productivity that would have been unimaginable just a century ago. It is the physical manifestation of our social contract—of our ability to work collectively for the public good—and it consists of the most complex and vast technological systems ever created by humans.

A soaring bridge is an obvious infrastructural feat, but so are the mostly hidden reservoirs, transformers, sewers, cables, and pipes that deliver water, energy, and information to wherever we need it. When these systems work well, they hide in plain sight. Engineer and materials scientist Deb Chachra takes readers on a fascinating tour of these essential utilities, revealing how they work, what it takes to keep them running, just how much we rely on them—but also whom they work well for, and who pays the costs.

Across the U.S. and elsewhere, these systems are suffering from systemic neglect and the effects of climate change, becoming unavoidably visible when they break down. Communities that are already marginalized often bear the brunt of these failures. But Chachra maps out a path for transforming and rebuilding our shared infrastructure to be not just functional but also equitable, resilient, and sustainable. The cost of not being able to rely on these systems is unthinkably high. We need to learn how to see them—and fix them, together—before it’s too late.

Inspired

28,000.00

Learn to design, build, and scale products consumers can’t get enough of

How do today’s most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations―dramatically improving their own product efforts.

Whether you’re an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author’s own personal stories―and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix―INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The Algebra Of Wealth

27,000.00

A must-have guide to optimizing your life for wealth and success, from bestselling author, NYU professor, and cohost of the Pivot podcast Scott Galloway.

Today’s workers have more opportunities and mobility than any generation before. They also face unprecedented challenges, including inflation, labor and housing shortages, and climate volatility. Even the notion of retirement is undergoing a profound rethink, as our lifespans extend and our relationship with work evolves. In this environment, the tried-and-true financial advice our parents followed is no longer enough. It’s time for a new playbook.

In The Algebra of Wealth, Scott Galloway lays bare the rules of financial success in today’s economy. In his characteristic unvarnished, no-BS style, he explains what you need to know in order to better your chances for economic security no matter what. You’ll learn:

– How to find and follow your talent, not your passion, when making career decisions
– How to ride and optimize big economic waves (hard truth: market dynamics always trump individual achievement)
– What small steps you can take that pay big returns later, including diversification and tax planning
– How stoicism can help you minimize spending and develop better financial habits

Brimming with wise, game-changing advice from one of the world’s most popular business school professors, The Algebra of Wealth offers a powerful framework for making the most of what opportunities come your way.

The Slow Lane

27,000.00

Avoid the speed trap! Discover how changemakers can find lasting solutions to urgent social problems through a proven 5-step process for listening thoughtfully, building broad support, and exploring unconventional options.

Society celebrates leaders who promise fast, easy solutions to the world’s problems—but quick fixes are just mirages that fade, leaving us with the same broken systems. The truth is, effective social change happens through slow, intentional actions. The author, a globally acclaimed social entrepreneur, offers a 5-step process for taking the slow lane to change—the lane that gets you to the right place faster:

– Listening—Listen to build trust, which can change hearts and minds and allow for something new to emerge.
– Holding the urgency—Accept that even in moments of crisis you can move only at the speed of trust instead of rushing into action.
– Sharing the agency—Create an inclusive environment where everyone can lead.
– Healing democracy—Build bridges that allow marginalized people to participate.
– Maintaining curiosity—Be inspired by nontraditional sources.

Using dozens of examples—prison reform in England, urban development in Venezuela, healthcare in the Navajo Nation, early childhood education in New York, and many more—The Slow Lane shows how, by following the principles taught in this book, readers can create lasting change.

The Smart Mission

27,000.00

Why human skills and expertise, not technical tools, are what make projects succeed.

The project is the basic unit of work in many industries. Software applications, antiviral vaccines, launch-ready spacecraft: all were produced by a team and managed as a project. Project management emphasizes control, processes, and tools—but, according to The Smart Mission, that is not the right way to run a project. Human skills and expertise, not technical tools, are what make projects successful. Projects run on knowledge. This paradigm-shifting book—by three project management experts, all of whom have decades of experience at NASA and elsewhere—challenges the conventional wisdom on project management, focusing on the human dimension: learning, collaboration, teaming, communication, and culture.

The authors emphasize three themes: projects are fundamentally about how teams work and learn together to get things done; the local level—not an organization’s upper levels—is where the action happens; and projects don’t operate in a vacuum but exist within organizations that are responsible to stakeholders. Drawing on examples and case studies from NASA and other organizations, the authors identify three project models—micro, macro, and global—and their different knowledge needs. Successful organizations have a knowledge-based culture. Successful project management guides the interplay of knowledge, projects, and people.

Read Write Own

27,000.00

The internet of today is a far cry from its early promise of a decentralized, democratic network of innovation, connection, and freedom. In the past decade, it has fallen almost entirely under the control of a very small group of companies like Apple, Google, and Facebook. In Read Write Own, tech visionary Chris Dixon argues that the dream of an open network for fostering creativity and entrepreneurship doesn’t have to die and can, in fact, be saved with blockchain networks. He separates this movement, which aims to provide a solid foundation for everything from social networks to artificial intelligence to virtual worlds, from cryptocurrency speculation—a distinction he calls “the computer vs. the casino.”

With lucid and compelling prose—drawing from a twenty-five-year career in the software industry—Dixon shows how the internet has undergone three distinct eras, bringing us to the critical moment we’re in today. The first was the “read” era, in which early networks democratized information. In the “read-write” era, corporate networks democratized publishing. We are now in the midst of the “read-write-own” era, sometimes called web3, in which blockchain networks are granting power and economic benefits to communities of users, not just corporations.

Read Write Own is a must-read for anyone—internet users, business leaders, creators, entrepreneurs—who wants to understand where we’ve been and where we’re going. It provides a vision for a better internet and a playbook to navigate and build the future.

Optimal

27,000.00

There are moments when we achieve peak performance: An athlete plays a perfect game; a business has a quarter with once-in-a-lifetime profits. But these moments are often elusive, and for every amazing day, we may have a hundred ordinary and even unsatisfying days. Fulfillment doesn’t come from isolated peak experiences, but rather from many consistent good days. So how do we sustain performance, while avoiding burnout and maintaining balance?

In Optimal, Daniel Goleman and Cary Cherniss reveal how emotional intelligence can help us have a great day, any day. They explain how to set a realistic, attainable goal of feeling satisfied that you’ve had a productive day — to consistently work at your ‘optimal’ level. Based on research of how hundreds of people build the inner architecture of having a good day, they sketch what an optimal state feels like, and show how emotional intelligence holds the key to our best performance.

Optimal is the culmination of decades of scientific discoveries bearing on emotional intelligence. Enhanced emotional intelligence pays off in improved engagement, productivity, and more satisfying days. In this book, you’ll find the keys to competence in emotional intelligence, and practical methods for applying this skill set more readily. It will equip you to become a highly effective leader and enable you to build an organizational culture that empowers workers to sustain high performance.

Revolutionizing Business Operations

27,000.00

Don’t risk the dire consequences of your work processes becoming obsolete—discover a powerful model for constant, ongoing, enterprise-wide process evolution and optimization.

If you have a great product, but don’t have the operations in place to efficiently and effectively support it—production, manufacturing, sales, finance, human resources, etc.—you won’t succeed. Product innovation is seen as flashier and so gets far more attention, but you can create an enduring competitive advantage by revolutionizing business operations.

The problem is most attempts to improve business operations are reactive, sporadic, and siloed. Tony Saldanha and Filippo Passerini’s Dynamic Process Transformation model provides a living model for constant, ongoing process evolution and optimization.

The authors focus on maximizing three drivers of change. First, “open market rules”—each business process must be run as a separate business, instead of via monolithic mandates coming down from on high. Second, there must be “unified accountability”— outcomes must be clear and consistent across the company, instead of being siloed within departments. And third, there needs to be a “dynamic operating engine,” a methodology to convert the constantly changing business process goals into tactical day-to-day employee actions.

With numerous examples from leading companies, this book shows how to proactively keep business processes across the company from becoming obsolete and take advantage of a neglected key to success.

Take Your Company Global

27,000.00

If you’re on the internet, you’re already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have.

Companies looking to expand used to think about entering international markets, but today you’re global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have.

Kelly’s MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement:
MA: market availability—the size of the market opportunity within a given country
RA: real-time analytics—data indicating how your company is currently performing in that market
CA: customer addressability—the measure of your company’s ability to address the market, no matter its size

The book is based on Kelly’s experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.

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