Business & Economics

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it’s a ‘soft’ area of marketing that doesn’t go beyond visual identity and that the customer is always right – these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Branding uses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it’s really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

The bestselling author and star of ABC’s Shark Tank reveals how to master the three prongs of influence: reputation, negotiation, and relationships.

Have you ever wanted to make a big change in your life but weren’t sure where to start? In Powershift, Daymond John shares the answer. To take control of your destiny and drive the change you want to see, you need to lay the groundwork so you’re prepared to seize every opportunity that comes your way. And that means mastering

• Influence—make an impression: Develop a reputation that highlights what you stand for.
• Negotiation—make a deal: Hone a win-win negotiating style.
• Relationships—make a connection last: Nurture those connections you make along the way.

Through never-before-told stories from his life and career, Daymond shares the lessons that got him to where he is today: from how he remade his public image as he transitioned from clothing mogul to television personality, to how he mastered the negotiation strategies that determine whether deals are won or lost “in the tank,” to his secrets for building long-lasting—and profitable—relationships with founders and brands.

Are you frustrated by these common problems?

-Lack of a source of motivation common to millennials and boomers alike
-Teambuilding exercises that fail to produce lasting results
-Groups that isolate themselves in specialty silos
-“Job description myopia,” or employee inability see the bigger picture
-Organization charts that fail to show how work gets done

Business Models for Teams helps you solve these problems. In fact, it may be the last teamwork toolkit you will ever need!

Most leaders make the mistake of over-relying on verbal and written communications. But that approach is outmoded in today’s systems-driven world. Using the same visual tools that made Business Model Generation and Business Model You so successful worldwide, Business Models for Teams lets you visually depict how any team really works — and how each person fits in.

The Business Models for Teams toolkit provides the missing half of teambuilding, plus a research-based engagement method that works for employees of all ages. You will discover how to fix job-description myopia and how to accurately depict where work truly gets done: in the “white space” of organization charts. Business Models for Teams imparts must-have operating acumen, whether you work in business, government, or the not-for-profit world.

We know leadership isn’t exclusive to corner offices and multimillion-dollar budgets–some of the best leaders are the mentors and technicians who are more comfortable behind the scenes. But what if being an effective leader isn’t just about having innovative ideas and high levels of productivity? What if becoming a great leader is more about prioritizing self-awareness and people skills than production and performance?

Help! I Work with People is not a book about leadership theory, but rather a handbook on how to connect with people and influence them for good.

With his signature transparent and relatable storytelling, Chad Veach uses modern research and biblical principles to encourage you to lean into your leadership potential regardless of your level of influence or experience. In short and easily digestible chapters, he addresses the three phases of becoming a quality leader:
· learning to lead the hardest person you will ever be in charge of–yourself
· recognizing the power of becoming a people person
· creating a culture and environment where the team’s shared vision can grow
People are the most important part of life.

Let’s learn how to lead as if we like each other.

In Brand With Purpose, Ivan Estrada shares critical lessons about personal growth and self-discovery―from his early precocious entrepreneurial endeavors as a seven-year-old selling his drawings door to door for $2 to his rise as an inspirational business leader and highly ranked real estate broker. A book for young entrepreneurs, creative thinkers, and ambitious dreamers, Brand With Purpose is filled with tools and expert advice on growing your career and business, with enlightening case studies and inspirational wisdom from successful entrepreneurs and trailblazers. Reflecting on his personal journey of growing up Latino, LGBTQ, and working middle class, Ivan is a prime example that hard work and perseverance on a foundation of self-confidence is the way to success.

Through guided self-reflection, you’ll discover the very essence of you and your brand, and then learn how to communicate that to build a sense of trust with your audience. Just as Ivan learned to embrace his true self and build a career as a world-class entrepreneur, you too will discover how your own experiences, challenges, and obstacles hold the key to creating a timeless brand that builds loyalty, influence, and trust―a brand with purpose.