Business & Economics

Dotcom Secrets

8,000.00

DotCom Secrets is not just another “how-to” book on internet marketing.
This book is not about getting more traffic to your website–yet the secrets you’ll learn will help you to get exponentially more traffic than ever before.

This book is not about increasing your conversions–yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.

Low traffic or low conversion rates are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news).

What most businesses really have is a “funnel” problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don’t realize it), and yours is either bringing more customers to you, or repelling them.

In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.

Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

Driven By Difference

7,000.00

Today’s board rooms, think tanks, and staff lounges are more diverse than ever before. But these cultural differences can either lead to gridlock among stubborn, single-minded thinkers or they can catalyze innovation and growth among an expansive team of creative, distinctive individuals. Diverse teams are far more creative than homogenous teams–but only when they are managed effectively.

Driven by Difference identifies the management practices necessary to minimize conflict while maximizing the informational diversity found in varied values and experiences. Drawing on the cultural intelligence of diversity success stories from Google, Alibaba, Novartis, and other groundbreaking companies, this must-have resource teaches managers of diverse groups how to:
• Create an optimal environment
• Consider the various audiences when selecting and selling an idea
• Design and test for different users
• Fuse differing perspectives
• Align goals and expectations
• And more

New perspectives and talents have joined your company’s ranks in recent years. Are you seeing the increased innovation and success that should be resulting from such diversity?

Driving Honda

5,000.00

According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma–driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Those are just a few of the ideas that the company’s colorful founder Soichiro Honda embedded in the DNA of his start-up sixty-five years ago.

As the first journalist allowed behind Honda’s infamously private doors, Rothfeder interviewed dozens of executives, engineers, and frontline employees about Honda’s management practices and global strategy. He shows how the company developed and maintained its unmatched culture of innovation, resilience, and flexibility—and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots.

Edge

7,000.00

How do you find a competitive edge when the obstacles feel insurmountable? How do you get people to take you seriously when they’re predisposed not to, and perhaps have already written you off?

Laura Huang has come up against that problem many times–and so has anyone who’s ever felt out of place or underestimated. Many of us sit back quietly, hoping that our hard work and effort will speak for itself. Or we try to force ourselves into the mold of who we think is “successful,” stifling the creativity and charm that makes us unique and memorable.

In Edge, Huang offers a different approach. She argues that success is rarely just about the quality of our ideas, credentials, and skills, or our effort. Instead, achieving success hinges on how well we shape others’ perceptions–of our strengths, certainly, but also our flaws. It’s about creating our own edge by confronting the factors that seem like shortcomings and turning them into assets that make others take notice.

Huang draws from her groundbreaking research on entrepreneurial intuition, persuasion, and implicit decision-making, to impart her profound findings and share stories of previously-overlooked Olympians, assistants-turned-executives, and flailing companies that made momentous turnarounds. Through her deeply-researched framework, Huang shows how we can turn weaknesses into strengths and create an edge in any situation. She explains how an entrepreneur scored a massive investment despite initially being disparaged for his foreign accent, and how a first-time political candidate overcame voters’ doubts about his physical disabilities.

Edge shows that success is about knowing who you are and using that knowledge unapologetically and strategically. This book will teach you how to find your unique edge and keep it sharp.

Effortless

15,000.00

Have you ever felt like:

Things are so much harder than they need to be?
You knew something was important, yet struggled to get it done?
You’re running faster but not moving closer to your goals?
You’re teetering right on the edge of burnout?

We’ve been conditioned to believe that if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. The problem is, the more depleted we get, the harder it is to make progress.

There is a better way: instead of pushing yourself harder, you can choose an easier path.

Effortless offers simple strategies for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out. You’ll learn how to:

1.Get into the Effortless State: Clear the mental clutter that makes it hard to focus

2.Take Effortless Action: Simplify your processes to make the important work easier to do

3.Achieve Effortless Results: Choose activities that deliver the most results from the least effort

Not every hard thing in life can be made easy. But we can make it easier to do more of what matters most.

Empire of Pain

7,000.00

The Sackler name adorns the walls of many storied institutions – Harvard; the Metropolitan Museum of Art; Oxford; the Louvre. They are one of the richest families in the world, known for their lavish donations in the arts and the sciences. The source of the family fortune was vague, however, until it emerged that the Sacklers were responsible for making and marketing Oxycontin, a blockbuster painkiller that was a catalyst for the opioid crisis – an international epidemic of drug addiction which has killed nearly half a million people.

In this masterpiece of narrative reporting and writing, award-winning journalist and host of the Wind of Change podcast Patrick Radden Keefe exhaustively documents the jaw-dropping and ferociously compelling reality. Empire of Pain is the story of a dynasty: a parable of twenty-first-century greed.

Entrepreneurial Leadership

7,000.00

Many leaders see their roles as presidents/managers, with a primary focus on keeping results consistent with past performance and on budget. These kinds of leaders make important contributions but rarely leave a mark on the businesses they serve.

For those wanting to make a lasting impact, new skills are required. Joel Peterson calls these higher-level leaders “entrepreneurial leaders,” and they create durable enterprises that deliver on their promise.

After three careers and demanding roles as CFO, CEO, chairman, lead director, adjunct professor, founder, author, entrepreneur and investor, Joel Peterson is often sought as a mentor and coach by leaders and aspiring leaders. He has worked with all types of leaders and considers the entrepreneurial leader to be the highest level of influence.

In Entrepreneurial Leadership, Peterson lays out a path to achieving this summit with a series of leadership maps organized around the four essential basecamps:

-Establishing Trust
-Creating a Sense of Mission
-Building a Cohesive Team
-Executing and Delivering Results

These core philosophies, while easy to summarize, can be extremely difficult to implement.

This book of maps and mindsets is aimed at those who hope to lead others, help them achieve their best, break new barriers, change the status quo, create a legacy, develop a brand, and enjoy a life-altering experience.

Entrepreneurial Leap

28,000.00

You’ve thought about starting your own business . . . but how can you decide if you should really take the leap?

An entrepreneur depends on far more than just a great idea and a generous helping of luck. There’s a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the heck do I do it?

You need answers, not BS. This book has them.

The updated edition of Entrepreneurial Leap will help you decide, once and for all, if entrepreneurship is right for you—and give you the tools you need to create a successful business.

In this three-part book, Gino Wickman, bestselling author of Traction, reveals the 6 essential traits that every entrepreneur needs in order to succeed, based on real-life stories of entrepreneurs who have reached incredible heights. If these traits ring true for you, you’ll get a glimpse of what your life would look like as an entrepreneur, learn how to avoid 8 critical mistakes, and determine what type of business best suits your unique skill set.

What’s more, Wickman provides a detailed road map to a better start-up, including 8 must do’s to increase your odds of success, 9 stages of building your business, and 10 disciplines for managing and maximizing your energy.

Packed with tools, tips, and exercises that will accelerate your path to start-up success, Entrepreneurial Leap is a simple and practical how-to manual for BIG results.

Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.

Essentialism

12,000.00

Have you ever:
• found yourself stretched too thin?
• simultaneously felt overworked and underutilized?
• felt busy but not productive?
• felt like your time is constantly being hijacked by other people’s agendas?

If you answered yes to any of these, the way out is the Way of the Essentialist.

Essentialism is more than a time-management strategy or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter.

By forcing us to apply more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy—instead of giving others the implicit permission to choose for us.

Essentialism is not one more thing—it’s a whole new way of doing everything. It’s about doing less, but better, in every area of our lives. Essentialism is a movement whose time has come.

Exceptional Service, Exceptional Profit

10,500.00

In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become “walking billboards” who will happily promote your brand.

In Exceptional Service, Exceptional Profit insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty. Their anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomon’s entertainment and technology company Oasis, and has since proven itself in countless companies around the globe from luxury giant BVLGARI to value-sensitive auto parts leader Carquest, and everywhere in between. Now, readers can take the techniques that minted money for these brands and apply them directly to their own businesses. As Ken Blanchard writes, “Leonardo and Micah’s philosophies, rules, and winning examples of service excellence will make you want to implement their suggestions immediately in your own organization.” Filled with detailed, behind-the-scenes examples, the book unlocks a new level of customer relationship that leaves your competitors in the dust, your customers coming back day after day, and your bottom line looking better than it ever has before.

Excuse Me: The Survival Guide to Modern Business Etiquette

6,000.00

What are the rules for business etiquette today? Is it acceptable to text your boss at home? What is the polite way to ask a colleague to take a distracting conversation behind closed doors? What about the use of smartphones in meetings? In today’s workplace, manners matter more than ever. With an increasing amount of open-plan workplaces and constant connectivity, the chances of unintentionally annoying or offending others is growing exponentially.Merging classic rules of behavior with new realities of modern business, Excuse Me spotlights dozens of puzzling situations, with suggestions for bridging divides.

The book untangles the nuances of: meeting etiquette, interview expectations, proper office attire, electronic manners, privacy in tight spaces, nonverbal cues, small talk, social media use, and much more.In even the most diverse workplaces, good manners will create an atmosphere of respect, smoothing the way for everyone to succeed. Excuse Me explains how to begin.

Execution: The Discipline Of Getting Things Done

5,000.00

When Execution was first published, it changed the way we did our jobs by focusing on the critical importance of “the discipline of execution”: the ability to make the final leap to success by actually getting things done. Larry Bossidy and Ram Charan now reframe their empowering message for a world in which the old rules have been shattered, radical change is becoming routine, and the ability to execute is more important than ever. Now and for the foreseeable future

Expert Secrets

8,000.00

Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. People come into your funnels looking for a solution to their problems. By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your value ladder, giving them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.

Most people who put their products up for sale don’t understand that their expertise is the key to actually selling the product. Your story, why you created this offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time. Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more . . .

But only if you know how to get it into the hands of the people whose lives you have been called to change.
– Expert Secrets will help you find your voice and give you the confidence to become a leader . . .
– Expert Secrets will show you how to build a movement of people whose lives you can change . . .
– Expert Secrets will teach you how to make this calling a career.

Extreme Ownership

7,500.00

An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Now with an excerpt from the authors’ new book, THE DICHOTOMY OF LEADERSHIP.

Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three’s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails.

Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.

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