Business & Economics

The Infinite Game

20,000.00

How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable while infinite games have no defined endpoint. There are no winners or losers—only ahead and behind.

The question is, how do we play to succeed in the game we’re in?

In this revelatory new book, Simon Sinek offers a framework for leading with an infinite mindset. On one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a Just Cause, we will commit to a vision of a future world so appealing that we will build it week after week, month after month, year after year. Although we do not know the exact form this world will take, working toward it gives our work and our life meaning.

Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations. Ultimately, they are the ones who lead us into the future.

Execution: The Discipline Of Getting Things Done

20,000.00

When Execution was first published, it changed the way we did our jobs by focusing on the critical importance of “the discipline of execution”: the ability to make the final leap to success by actually getting things done. Larry Bossidy and Ram Charan now reframe their empowering message for a world in which the old rules have been shattered, radical change is becoming routine, and the ability to execute is more important than ever. Now and for the foreseeable future

What You Do Is Who You Are

19,000.00

What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building―the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture.

Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture.

What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted?

Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be―and others want to follow.

Influence Is Your Superpower

18,500.00

You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life.

Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no.

Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

21st Century Business Icons

18,000.00

From the stratospheric success of Jeff Bezos to the secret genius of Satoshi Nakamoto, 21st Century Business Icons uncovers the fascinating success stories behind some of the world’s most innovative business leaders.

Behind every success is the unique story of an individual who has transformed their ambition into reality. They have overcome their competition through innovation, determination and confidence. This book uncovers the stories behind these figures – while they may be divisive, controversial or polarizing – each of them offers fascinating insights into business and society.

Stretching from California to Tokyo and covering sectors such as tech, retail, banking and social media, this book uncovers the secrets behind success on a global scale. Discover how Whitney Wolfe Herd reinvented the dating industry and how Jimmy Donaldson built a YouTube business empire. 21st Century Business Icons is a fascinating exploration of the entrepreneurs, influencers and pioneers who have redefined the 21st century.

Building A Story Brand

18,000.00

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.

The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:

– The seven universal story points all humans respond to;
– The real reason customers make purchases;
– How to simplify a brand message so people understand it; and
– How to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Pain Hustlers

18,000.00

John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. It was the early 2000s, a boom time for painkillers, and he developed a novel formulation of fentanyl, the most potent opioid on the market.

Kapoor, a brilliant immigrant scientist with relentless business instincts, was eager to make the most of his innovation. He gathered around him an ambitious group of young lieutenants. His head of sales—an unstable and unmanageable leader, but a genius of persuasion—built a team willing to pull every lever to close a sale, going so far as to recruit an exotic dancer ready to scrape her way up. They zeroed in on the eccentric and suspect doctors receptive to their methods. Employees at headquarters did their part by deceiving insurance companies. The drug was a niche product, approved only for cancer patients in dire condition, but the company’s leadership pushed it more widely, and together they turned Insys into a Wall Street sensation.

But several insiders reached their breaking point and blew the whistle. They sparked a sprawling investigation that would lead to a dramatic courtroom battle, breaking new ground in the government’s fight to hold the drug industry accountable in the spread of addictive opioids.

In Pain Hustlers, National Magazine Award–finalist Evan Hughes lays bare the pharma playbook. He draws on unprecedented access to insiders of the Insys saga, from top executives to foot soldiers, from the patients and staff of far-flung clinics to the Boston investigators who treated the case as a drug-trafficking conspiracy, flipping cooperators and closing in on the key players.

With colorful characters and true suspense, Pain Hustlers offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream—in the doctor’s office.

Clockwork

18,000.00

If you’re like most entrepreneurs, you started your company so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you’re bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.

In Clockwork, entrepreneurship expert Mike Michalowicz improves on his step-by-step method for getting more done by doing less – making it easier than ever to have your business run itself.

The culmination of more than ten years research, with hundreds of new real-life case studies and improved processes drawn—drawn directly from Mike’s hugely successful training program—Clockwork, Revised & Expanded is your recipe for an ultra-efficient business.

Among the many new and improved strategies, you will learn how to:
– Transfer any task off your plate and trust that your team will get it done right.
– Elevate your role in your company (and life) with one single word.
– Pinpoint the critical function your business must master to avoid mediocrity.
– Leverage the extraordinary power of the 3.2 hour productivity rule.
– And finally—do what you want, when you want, in your business and your life.

Clockwork even includes an entirely new section that details how to improve each team member’s efficiency – both individually and within teams – without leadership involvement.

With Mike’s Clockwork system, you will make your business finally work for you.

The Making Of A Manager

18,000.00

Congratulations, you’re a manager! After you pop the champagne, accept the shiny new title, and step into this thrilling next chapter of your career, the truth descends like a fog: you don’t really know what you’re doing.

That’s exactly how Julie Zhuo felt when she became a rookie manager at the age of 25. She stared at a long list of logistics–from hiring to firing, from meeting to messaging, from planning to pitching–and faced a thousand questions and uncertainties. How was she supposed to spin teamwork into value? How could she be a good steward of her reports’ careers? What was the secret to leading with confidence in new and unexpected situations?

Now, having managed dozens of teams spanning tens to hundreds of people, Julie knows the most important lesson of all: great managers are made, not born. If you care enough to be reading this, then you care enough to be a great manager.

The Making of a Manager is a modern field guide packed everyday examples and transformative insights, including:

* How to tell a great manager from an average manager (illustrations included)
* When you should look past an awkward interview and hire someone anyway
* How to build trust with your reports through not being a boss
* Where to look when you lose faith and lack the answers

Whether you’re new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you wish you had.

Hooked

18,000.00

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Your Next Five Moves: Master the Art of Business Strategy

18,000.00

Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers.

You will gain:
CLARITY on what you want and who you want to be.
STRATEGY to help you reason in the war room and the board room.
GROWTH TACTICS for good times and bad.
SKILLS for building the right team based on strong values.
INSIGHT on power plays and the art of applying leverage.

Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.

Playing To Win: How Strategy Really Works

17,500.00

Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.

Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.

A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.

The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors

Becoming A Changemaker

17,000.00

Hailed by CNBC as a “top 5 non-fiction book everyone should be reading about work,” Becoming a Changemaker is a call to action, showing how leading change from where you are can transform your career, community and even the world. Alex Budak, a celebrated UC Berkeley faculty member, distills the essence of successful changemakers in this accessible guide, unveiling the essential mindsets and leadership skills needed to spark change and create impact across roles, sectors, and hierarchies. Through a powerful blend of data-driven insights and diverse, relatable case studies, Budak builds a compelling case, one that frames being a changemaker as an inclusive, aspirational identity for everyone.

Inspired by the lessons and philosophies from Budak’s wildly popular course of the same name, which he created at UC Berkeley’s Haas School of Business, Becoming a Changemaker will show you how to:

– Develop your own unique voice as a changemaker, to lead effectively, empathetically, and authentically in any setting.
– Transform setbacks into stepping stones and uncover the art and science of turning failures into powerful catalysts for growth and innovation
– Influence without authority to inspire and mobilize others towards your vision – even when you’re not in charge.
– Create a sustainable action plan to turn your aspirations for change into reality with the Changemaker Canvas tool and its tangible, manageable steps.
– Pursue Your Purpose and learn to harness your individual strengths and passions to drive meaningful change from wherever you are, in a way that’s true to who you are.

To begin leading change, you don’t need a fancy title, or a perfectly polished idea. But you do need to start. This book is your first step.

Intrinsic Motivation

17,000.00

To be productive and optimistic about our personal and professional lives, we want to feel that we can understand and influence what is happening around us today, and that we have a reliable insight into what will happen tomorrow. We also require a rich, supportive, and secure social life. As more of us work remotely and the frequency of our in-person contact decreases, this desire for connection and trust has only become more important; the social drive is so strong that our body temperature drops when we feel excluded.

To satisfy our psychological needs in today’s professional world, we must pursue them consciously and purposefully―but unfortunately, most of us don’t know how to do so effectively. Instead, we waste our time on ineffective coping strategies that often make us feel even worse. The true solution to becoming happier, healthier, and more productive is to become intrinsically motivated: To stop wasting time on activities that don’t really contribute to our careers or our company’s success, eschew the dog-eat-dog culture of modern business, and find ways to take pleasure in what we do―and to do it well.

Intrinsic Motivation by Stefan Falk is a comprehensive guide to achieving this goal. Filled with methods and techniques he developed at McKinsey & Company and through 25 years as a senior executive and performance coach working with elite athletes, top executives, special operators in the armed forces, and leaders from all walks of life, this book will revolutionize your approach to success at work and beyond.

Reputation Matters

17,000.00

In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of public criticism is often perceived as conceding guilt, while an ill-judged response can just make things worse. But few senior business leaders, entrepreneurs, public figure, talent managers, in-house lawyers and even PR professionals are aware of the full array of strategies available that can both prevent and mitigate PR crises.

In Reputation Matters, Jonathan Coad draws upon his decades of expertise (both as one of the country’s leading PR lawyers and as a highly regarded editorial lawyer) to provide this essential guide to protecting and managing both your professional reputation and that of your organization.

With the blurred lines between traditional and social media and the growing predominance of misinformation, reputations are now more valuable and vulnerable than ever. Reputation Matters grants readers a unique insider’s insight into how the media works, teaches the best strategies for countering any threats, and uncovers the intricacies of litigation PR. In this engaging and essential book, Jonathan gives practical advice on how to cultivate and secure your reputation, which is enriched and supported by a selection of first-hand case studies from his illustrious career.

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