Business & Economics

Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. People come into your funnels looking for a solution to their problems. By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your value ladder, giving them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.

Most people who put their products up for sale don’t understand that their expertise is the key to actually selling the product. Your story, why you created this offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time. Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more . . .

But only if you know how to get it into the hands of the people whose lives you have been called to change.
– Expert Secrets will help you find your voice and give you the confidence to become a leader . . .
– Expert Secrets will show you how to build a movement of people whose lives you can change . . .
– Expert Secrets will teach you how to make this calling a career.

Today’s board rooms, think tanks, and staff lounges are more diverse than ever before. But these cultural differences can either lead to gridlock among stubborn, single-minded thinkers or they can catalyze innovation and growth among an expansive team of creative, distinctive individuals. Diverse teams are far more creative than homogenous teams–but only when they are managed effectively.

Driven by Difference identifies the management practices necessary to minimize conflict while maximizing the informational diversity found in varied values and experiences. Drawing on the cultural intelligence of diversity success stories from Google, Alibaba, Novartis, and other groundbreaking companies, this must-have resource teaches managers of diverse groups how to:
• Create an optimal environment
• Consider the various audiences when selecting and selling an idea
• Design and test for different users
• Fuse differing perspectives
• Align goals and expectations
• And more

New perspectives and talents have joined your company’s ranks in recent years. Are you seeing the increased innovation and success that should be resulting from such diversity?

Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry.

The Sephora Story teaches readers how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store.

But it’s just makeup, right? Wrong. It’s an experience, and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers. Through Sephora’s story, you will learn:

-How to lead the evolution of a decades old brand and how to relaunch it in a new market.
-How to create a customer experience that revolutionizes an industry.
-How to bring together multiple brands under one roof without compromising their identities.
-And how to reach a younger audience and ignite a passion for your product.

Muhammad Yunus, who created microcredit, invented social business, and earned a Nobel Peace Prize for his work in alleviating poverty, is one of today’s most trenchant social critics. Now he declares it’s time to admit that the capitalist engine is broken — that in its current form it inevitably leads to rampant inequality, massive unemployment, and environmental destruction. We need a new economic system that unleashes altruism as a creative force just as powerful as self-interest.

Is this a pipe dream? Not at all. In the last decade, thousands of people and organizations have already embraced Yunus’s vision of a new form of capitalism, launching innovative social businesses designed to serve human needs rather than accumulate wealth. They are bringing solar energy to millions of homes in Bangladesh; turning thousands of unemployed young people into entrepreneurs through equity investments; financing female-owned businesses in cities across the United States; bringing mobility, shelter, and other services to the rural poor in France; and creating a global support network to help young entrepreneurs launch their start-ups.

In A World of Three Zeros, Yunus describes the new civilization emerging from the economic experiments his work has helped to inspire. He explains how global companies like McCain, Renault, Essilor, and Danone got involved with this new economic model through their own social action groups, describes the ingenious new financial tools now funding social businesses, and sketches the legal and regulatory changes needed to jumpstart the next wave of socially driven innovations. And he invites young people, business and political leaders, and ordinary citizens to join the movement and help create the better world we all dream of.

Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek, shares the ultimate choose-your-own-adventure book—a compilation of tools, tactics, and habits from 130+ of the world’s top performers. From iconic entrepreneurs to elite athletes, from artists to billionaire investors, their short profiles can help you answer life’s most challenging questions, achieve extraordinary results, and transform your life.