Business & Economics

The One-Idea Rule

20,000.00

After a 30-year career as a writer, instructor, and editor, Mark Rennella has crafted a battle-tested method to help students and young professionals who want to improve their writing: the One-Idea Rule, anchored on the assertion that every component of a successful piece of writing should express only one idea.

With The One-Idea Rule, writers embarking on their adult lives and professional journeys will have a reliable methodology they can easily remember and count on for all of their writing tasks, as well as increased confidence about the cogency of their writing and its potential for impact in the public sphere.

Most advice about writing looks like a long laundry list of dos and don’ts. For those already accomplished as writers, these lists can be a helpful addition to an already-developed communication style. But for teens starting college and young professionals entering the workforce, it can be challenging to wield such complex advice to tackle increasingly demanding writing assignments.

The One-Idea Rule is a writing primer aligned and empathetic with any young writer’s needs.

The New Rules Of Money

25,000.00

Overcome your fears of money, break old spending habits, and become more mindful of your personal finances with this fun, illustrated workbook from the Wall Street Journal.

The personal-finance playbook followed by past generations doesn’t add up in today’s world. In a market where buying a first home can feel out of reach thanks to sky-high housing prices and mortgage rates and investing seem so complicated, it’s time for some new money rules! WSJ personal finance reporters Bourree Lam and Julia Carpenter help you start where you are. Use these pages to:

• Clarify your money goals, and make a plan for sticking with them
• Wrap your head around your numbers with a simple financial worksheet
• Develop helpful money habits (and get rid of the unhelpful ones!)
• Find out how to save and how much you should be saving
• Understand how to invest in the market with low-cost index funds
• Know how to find a good financial advisor (and what questions you should be asking)
• Learn some money mantras to gain confidence and steel yourself against hard times
• And more!

Whether you’re just getting ready to start paying back student loans or you’re well into saving for retirement (but not sure if you’re saving enough), The New Rules of Money’s worksheets, check lists, quizzes, and other interactive learning tools will help you gain clarity on what you’re spending your money on and why you want to save, so you can (finally!) reach your financial goals.

The Idea Is The Easy Part

25,000.00

Part business manual, part memoir, The Idea Is the Easy Part counters widespread myths of failure and success with lessons learned from Dovey’s decades of hands-on business experience.

Today’s renowned businessmen and entrepreneurs, like Elon Musk, Mark Cuban, Peter Thiel, and more can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant innovation—and the funding you’ll easily acquire—are all you need for success.

The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions.

Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly 300 startups, Brian Dovey is well acquainted with entrepreneurship—its reality as well as its mythology. In The Idea Is the Easy Part, Dovey debunks common myths about businesses and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs guiding them with the right growth mindset to make better decisions at every stage of the entrepreneurial process.

The Idea Is the Easy Part is a reliable guide to navigating entrepreneurial waters, replacing today’s misleading notions with objective and actionable advice.

Good Strategy Bad Strategy

25,000.00

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.

Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to – and approach for – overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.

In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy”. He introduces nine sources of power – ranging from using leverage to effectively focusing on growth – that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007-08 financial crisis.

Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Rich AF

20,000.00

When Vivian Tu started working on Wall Street fresh from undergrad, all she knew was that she was making more money than she had ever seen in her life. But it wasn’t until she found a mentor of her own on the trading floor that she began to understand what wealthy people knew intuitively—the secrets to beating the proverbial financial game that has, for too long, been male, pale, and stale.

Building on the lessons she learned on Wall Street about money and the markets, Vivian now offers her best personal finance tips and tricks to readers of all ages and demographics, so that anyone can get rich, whether you grew up knowing the rules to the game or not. Vivian will be your mentor, dispensing fresh, no-BS advice on how to think like a rich person and create smart money habits. Throughout the pages of Rich AF,Vivian will break down her best recommendations to help you:
Maximize your earnings to get more out of your 9-to-5
Understand the differences between savings accounts, and where you should keep your money
Identify the tax strategies and (legal) loopholes you need to retire in style
Overcome investing fears to secure wealth for generations
And much more!

Rich AF will equip readers with the tools and knowledge to not only understand the financial landscape, but to build a financial strategy of their own. And with Your Rich BFF at your side, you’ll be able to start your financial journey already in an affluent mindset, making the most of your money and growing your wealth for years to come.

Simple Truths Of Leadership Playbook

25,000.00

Leadership legend and bestselling author Ken Blanchard returns with trust expert and thought leader Randy Conley to present a structured playbook based on the bestselling Simple Truths of Leadership.

The companion playbook to Simple Truths of Leadership expands on the book’s 52 essential principles of servant leadership and trust building. This structured playbook provides weekly prompts and exercises to help you track your progress toward your leadership goals. It focuses on one Simple Truth per week and includes:

-A summary of each Simple Truth
-A game plan for using each truth in your workplace, including thought-provoking questions and exercises to challenge your thinking and cause you to consider new ideas about leadership
-A Call to Action to “Try It This Week”

With so much of today’s workforce feeling disengaged from the work they do, it’s critical for leaders to move away from self-serving methods and embrace servant leadership to put their followers’ needs before their own. And by journaling alongside servant leadership principles, you will be able to turn the common sense behind these simple truths into common practice for you and your organization.

Simple Truths Of Leadership

25,000.00

Leadership legend and bestselling author Ken Blanchard and trust expert and thought leader Randy Conley present this carefully curated collection of fifty-two essential leadership principles that are easy to implement and practice.

Effective leadership is an influence process where leaders implement everyday, commonsense approaches that help people and organizations thrive. Yet somehow, many of these fundamental principles are still missing from most workplaces. In Simple Truths of Leadership, legendary servant leadership expert Ken Blanchard, whose books have sold millions of copies worldwide, and his colleague Randy Conley, known and recognized for his many years of thought leadership and expertise in the field of trust, share fifty-two Simple Truths about leadership that will help leaders everywhere make commonsense leadership common practice.

Readers will discover profound, memorable, and in some cases counterintuitive leadership wisdom such as

-Who should make the first move to extend trust
-What role a successful apology plays in building trust
-When to use different strokes (leadership styles) for different folks—and for the same folks
-Where the most important part of leadership happens
-How to create autonomy through boundaries
-Why the key to developing people is catching them doing something right

A fun, easy read that will make a positive difference in leadership and organizational success, Simple Truths of Leadership will show readers how to incorporate simple but essential practices into their leadership style, build trust through servant leadership, and enhance their own lives and the lives of everyone around them.

How To Hold Power

20,000.00

Essential skills for today’s leaders: learn how to embody your ethics, earn your team’s trust, and dismantle toxic work culture

Leaders and managers everywhere are learning the importance of creating safe, satisfying workplaces rooted in principles of social justice. But many of us who try to lead with ethics and integrity struggle with embracing a position of power and authority. You might worry about “being bossy,” unintentionally disrespecting others, or making the wrong call—and in the process, put your mind and body under so much stress that you burn out.

Somatic educator and coach Pavini Moray argues that the secret to being an ethical, inspirational boss is rooted in our own bodies. In more than 30 simple exercises, reflections, and daily practices, you’ll learn how to:

-Nurture trust with clients and coworkers
-Ground and re-center when you’re thrown off by a mistake or problem
-Soothe the “Ouch!” of negative feedback
-Break away from grind and hustle culture
-Turn workplace conflict into a source of positive change and growth
-Help your employees voice their own needs and feel heard
-Understand the nuances of consent beyond contract negotiations
-Gracefully acknowledge mistakes
-Repair relationships with employees, colleagues, and clients

Drawing from client case studies and their own experience as a manager, Moray teaches foundational embodiment practices—breath, grounding, observing, centering, and moving—through concrete examples that show how to use these skills in a variety of common workplace settings. By learning to practice embodied leadership presence, you can become a boss who truly listens to your employees; leads with inspiration; and brings your whole self to work every day.

Data Is Everybody’s Business

35,000.00

A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.

Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed.

Key features of the book:
• Grounded in twenty-eight years of academic research,including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
• Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks
• Rich with detailed case studies
• Supplemented by free MIT CISR website resources (cisr.mit.edu)

Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.

What You Do Is Who You Are

19,000.00

What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building―the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture.

Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture.

What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted?

Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be―and others want to follow.

Becoming A Changemaker

17,000.00

Hailed by CNBC as a “top 5 non-fiction book everyone should be reading about work,” Becoming a Changemaker is a call to action, showing how leading change from where you are can transform your career, community and even the world. Alex Budak, a celebrated UC Berkeley faculty member, distills the essence of successful changemakers in this accessible guide, unveiling the essential mindsets and leadership skills needed to spark change and create impact across roles, sectors, and hierarchies. Through a powerful blend of data-driven insights and diverse, relatable case studies, Budak builds a compelling case, one that frames being a changemaker as an inclusive, aspirational identity for everyone.

Inspired by the lessons and philosophies from Budak’s wildly popular course of the same name, which he created at UC Berkeley’s Haas School of Business, Becoming a Changemaker will show you how to:

– Develop your own unique voice as a changemaker, to lead effectively, empathetically, and authentically in any setting.
– Transform setbacks into stepping stones and uncover the art and science of turning failures into powerful catalysts for growth and innovation
– Influence without authority to inspire and mobilize others towards your vision – even when you’re not in charge.
– Create a sustainable action plan to turn your aspirations for change into reality with the Changemaker Canvas tool and its tangible, manageable steps.
– Pursue Your Purpose and learn to harness your individual strengths and passions to drive meaningful change from wherever you are, in a way that’s true to who you are.

To begin leading change, you don’t need a fancy title, or a perfectly polished idea. But you do need to start. This book is your first step.

The Diary Of A CEO

27,000.00

At the very heart of all the success and failure I’ve been exposed to – both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my chart-topping podcast – are a set of principles that ensure excellence.

These fundamental laws underpinned my meteoric rise, and they will fuel yours too, whether you want to build something great or become someone great. The laws are rooted in psychology and behavioral science, in my own experiences, and those of the world’s most successful entrepreneurs, entertainers, artists, writers, and athletes, who I’ve interviewed on my podcast.

These laws will stand the test of time and will help anyone master their life and unleash their potential, no matter the field.

They are the secret sauce to success.

The Age Of Prediction

30,000.00

The Age of Prediction is about two powerful, and symbiotic, trends: the rapid development and use of artificial intelligence and big data to enhance prediction, as well as the often paradoxical effects of these better predictions on our understanding of risk and the ways we live. Beginning with dramatic advances in quantitative investing and precision medicine, this book explores how predictive technology is quietly reshaping our world in fundamental ways, from crime fighting and warfare to monitoring individual health and elections.

As prediction grows more robust, it also alters the nature of the accompanying risk, setting up unintended and unexpected consequences. The Age of Prediction details how predictive certainties can bring about complacency or even an increase in risks—genomic analysis might lead to unhealthier lifestyles or a GPS might encourage less attentive driving. With greater predictability also comes a degree of mystery, and the authors ask how narrower risks might affect markets, insurance, or risk tolerance generally. Can we ever reduce risk to zero? Should we even try? This book lays an intriguing groundwork for answering these fundamental questions and maps out the latest tools and technologies that power these projections into the future, sometimes using novel, cross-disciplinary tools to map out cancer growth, people’s medical risks, and stock dynamics.

Entrepreneurial Leap

28,000.00

You’ve thought about starting your own business . . . but how can you decide if you should really take the leap?

An entrepreneur depends on far more than just a great idea and a generous helping of luck. There’s a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the heck do I do it?

You need answers, not BS. This book has them.

The updated edition of Entrepreneurial Leap will help you decide, once and for all, if entrepreneurship is right for you—and give you the tools you need to create a successful business.

In this three-part book, Gino Wickman, bestselling author of Traction, reveals the 6 essential traits that every entrepreneur needs in order to succeed, based on real-life stories of entrepreneurs who have reached incredible heights. If these traits ring true for you, you’ll get a glimpse of what your life would look like as an entrepreneur, learn how to avoid 8 critical mistakes, and determine what type of business best suits your unique skill set.

What’s more, Wickman provides a detailed road map to a better start-up, including 8 must do’s to increase your odds of success, 9 stages of building your business, and 10 disciplines for managing and maximizing your energy.

Packed with tools, tips, and exercises that will accelerate your path to start-up success, Entrepreneurial Leap is a simple and practical how-to manual for BIG results.

Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.

How Infrastructure Works

28,000.00

A new way of seeing the essential systems hidden inside our walls, under our streets, and all around us

Infrastructure is a marvel, meeting our basic needs and enabling lives of astounding ease and productivity that would have been unimaginable just a century ago. It is the physical manifestation of our social contract—of our ability to work collectively for the public good—and it consists of the most complex and vast technological systems ever created by humans.

A soaring bridge is an obvious infrastructural feat, but so are the mostly hidden reservoirs, transformers, sewers, cables, and pipes that deliver water, energy, and information to wherever we need it. When these systems work well, they hide in plain sight. Engineer and materials scientist Deb Chachra takes readers on a fascinating tour of these essential utilities, revealing how they work, what it takes to keep them running, just how much we rely on them—but also whom they work well for, and who pays the costs.

Across the U.S. and elsewhere, these systems are suffering from systemic neglect and the effects of climate change, becoming unavoidably visible when they break down. Communities that are already marginalized often bear the brunt of these failures. But Chachra maps out a path for transforming and rebuilding our shared infrastructure to be not just functional but also equitable, resilient, and sustainable. The cost of not being able to rely on these systems is unthinkably high. We need to learn how to see them—and fix them, together—before it’s too late.

Clockwork

18,000.00

If you’re like most entrepreneurs, you started your company so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you’re bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.

In Clockwork, entrepreneurship expert Mike Michalowicz improves on his step-by-step method for getting more done by doing less – making it easier than ever to have your business run itself.

The culmination of more than ten years research, with hundreds of new real-life case studies and improved processes drawn—drawn directly from Mike’s hugely successful training program—Clockwork, Revised & Expanded is your recipe for an ultra-efficient business.

Among the many new and improved strategies, you will learn how to:
– Transfer any task off your plate and trust that your team will get it done right.
– Elevate your role in your company (and life) with one single word.
– Pinpoint the critical function your business must master to avoid mediocrity.
– Leverage the extraordinary power of the 3.2 hour productivity rule.
– And finally—do what you want, when you want, in your business and your life.

Clockwork even includes an entirely new section that details how to improve each team member’s efficiency – both individually and within teams – without leadership involvement.

With Mike’s Clockwork system, you will make your business finally work for you.

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