Business & Economics

Seeing The How

20,000.00

Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.

Two years ago, Zoom was unknown to most, six years ago, Netflix was a DVD delivery service. We ride in Ubers and stay with our families in Airbnb homes. We share Spotify playlists, refresh our closets with Bonobos, and pamper our pets with Chewy. We set up meetings with Calendly and pay bills with Venmo. The speed with which these disruptions to how we do things, and the enormous profits that come with changing daily routines, is breakneck and only point the way for other industries to carve out market dominance.

Seeing the How brings together data-driven research on consumer behavior, behavioral psychology, marketing analysis, and storytelling to provide a framework to help identify the methods by which business leaders can make these experience disruptions possible. Allen P. Adamson, an expert in branding, experience creation, and innovation strategy offers businesses a step-by-step guide to breaking into the market based on the tactics of the biggest experience disruptors out there, including Netflix, Apple, Warby Parker, and Stitch Fix.

These businesses speak to market segments and consumers that are diverse and far-flung. What they share is the extent to which they are experience disruptors. Their successes derive from their ability to make the stuff of daily life different, better, and easier.

Successful experience disruption is the de facto new competitive advantage across all categories. With Seeing the How you’ll have the strategy necessary to bring your disruption to life, command market segments, and cultivate consumer loyalty.

The Ultimate Guide To Power & Influence

20,000.00

The Ultimate Guide to Power & Influence arms its readers with intellectual, technical, and moral weapons—tools you need to get and stay ahead in the increasingly competitive and ever-evolving business world. Acquiring both power and influence is crucial to advancing not only your personal interests, but also a more prosperous society at large.

Drawing from current-day lessons and the wisdom of hundreds of drivers of change in all fields of business, The Ultimate Guide to Power & Influence is Robert Dilenschneider’s latest guide to harnessing the universal principles for success. It provides anecdotes and insights on a wide range of keys to success, including how to seize opportunity amid crisis, manage your network, communicate effectively, and take full advantage of social media to bolster your image.

A leader in the sphere of public relations and the founder of The Dilenschneider Group, which provides strategic advice to Fortune 500 companies and leading figures around the world—with experience in everything from mergers and acquisitions to government affairs and international media—Robert Dilenschneider writes with experience and authority to help readers acquire and amplify their power.

For corporate professionals, those just starting out, and anyone in between, The Ultimate Guide to Power & Influence is an essential guide to charting the ever-changing waters of the business world with imagination, competence, and grace.

My Life In Full

20,000.00

An intimate and powerful memoir by the trailblazing former CEO of PepsiCo

For a dozen years as one of the world’s most admired CEOs, Indra Nooyi redefined what it means to be an exceptional leader. The first woman of color and immigrant to run a Fortune 50 company — and one of the foremost strategic thinkers of our time — she transformed PepsiCo with a unique vision, a vigorous pursuit of excellence, and a deep sense of purpose. Now, in a rich memoir brimming with grace, grit, and good humor, My Life in Full offers a firsthand view of Nooyi’s legendary career and the sacrifices it so often demanded.

Nooyi takes us through the events that shaped her, from her childhood and early education in 1960s India, to the Yale School of Management, to her rise as a corporate consultant and strategist who soon ascended into the most senior executive ranks. The book offers an inside look at PepsiCo, and Nooyi’s thinking as she steered the iconic American company toward healthier products and reinvented its environmental profile, despite resistance at every turn.

For the first time and in raw detail, Nooyi also lays bare the difficulties that came with managing her demanding job with a growing family, and what she learned along the way. She makes a clear, actionable, urgent call for business and government to prioritize the care ecosystem, paid leave and work flexibility, and a convincing argument for how improving company and community support for young family builders will unleash the economy’s full potential.

Generous, authoritative, and grounded in lived experience, My Life in Full is the story of an extraordinary leader’s life, a moving tribute to the relationships that created it, and a blueprint for 21st century prosperity.

The Ride Of A Lifetime

20,000.00

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.

Today, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Under Iger’s leadership, Disney’s value grew nearly five times what it was, making Iger one of the most innovating and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership

Boards That Deliver

20,000.00

Finally, a book that brings the vision of truly good governance down to earth. Ram Charan, expert in corporate governance and best-selling author, packs this book with useful tools and techniques to take boards and their companies to a higher level of performance. Charan puts his finger on a growing problem for boards: the disconnect between directors’ efforts and their results. The added time and attention boards invest is not translating into better governanceâ??that is, governance that adds value to the business.
Boards That Deliver gets beyond the rhetoric of corporate governance reform. It captures the tried-and-true practices used by high-performance boards. In contrast to experts who base prescriptions on number-crunching exercises, Charan identifies the real problems that drain directors’ time and suppress their best judgmentsâ??and explains clearly and succinctly how boards can solve those problems. These battle-tested solutions help boards achieve what rules and regulations alone cannotâ??to get succession right, refine a winning strategy, and design a rational CEO compensation package.

Good governance requires leadership. Boards That Deliver is the no-nonsense guide for directors and CEOs who are rising to the leadership challenge to make their boards a competitive advantage.

What You Do Is Who You Are

19,000.00

What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building―the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture.

Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture.

What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted?

Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be―and others want to follow.

Influence Is Your Superpower

18,500.00

You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life.

Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no.

Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

Clockwork

18,000.00

If you’re like most entrepreneurs, you started your company so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you’re bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.

In Clockwork, entrepreneurship expert Mike Michalowicz improves on his step-by-step method for getting more done by doing less – making it easier than ever to have your business run itself.

The culmination of more than ten years research, with hundreds of new real-life case studies and improved processes drawn—drawn directly from Mike’s hugely successful training program—Clockwork, Revised & Expanded is your recipe for an ultra-efficient business.

Among the many new and improved strategies, you will learn how to:
– Transfer any task off your plate and trust that your team will get it done right.
– Elevate your role in your company (and life) with one single word.
– Pinpoint the critical function your business must master to avoid mediocrity.
– Leverage the extraordinary power of the 3.2 hour productivity rule.
– And finally—do what you want, when you want, in your business and your life.

Clockwork even includes an entirely new section that details how to improve each team member’s efficiency – both individually and within teams – without leadership involvement.

With Mike’s Clockwork system, you will make your business finally work for you.

Playing To Win: How Strategy Really Works

17,500.00

Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.

Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.

A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.

The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors

Becoming A Changemaker

17,000.00

Hailed by CNBC as a “top 5 non-fiction book everyone should be reading about work,” Becoming a Changemaker is a call to action, showing how leading change from where you are can transform your career, community and even the world. Alex Budak, a celebrated UC Berkeley faculty member, distills the essence of successful changemakers in this accessible guide, unveiling the essential mindsets and leadership skills needed to spark change and create impact across roles, sectors, and hierarchies. Through a powerful blend of data-driven insights and diverse, relatable case studies, Budak builds a compelling case, one that frames being a changemaker as an inclusive, aspirational identity for everyone.

Inspired by the lessons and philosophies from Budak’s wildly popular course of the same name, which he created at UC Berkeley’s Haas School of Business, Becoming a Changemaker will show you how to:

– Develop your own unique voice as a changemaker, to lead effectively, empathetically, and authentically in any setting.
– Transform setbacks into stepping stones and uncover the art and science of turning failures into powerful catalysts for growth and innovation
– Influence without authority to inspire and mobilize others towards your vision – even when you’re not in charge.
– Create a sustainable action plan to turn your aspirations for change into reality with the Changemaker Canvas tool and its tangible, manageable steps.
– Pursue Your Purpose and learn to harness your individual strengths and passions to drive meaningful change from wherever you are, in a way that’s true to who you are.

To begin leading change, you don’t need a fancy title, or a perfectly polished idea. But you do need to start. This book is your first step.

Intrinsic Motivation

17,000.00

To be productive and optimistic about our personal and professional lives, we want to feel that we can understand and influence what is happening around us today, and that we have a reliable insight into what will happen tomorrow. We also require a rich, supportive, and secure social life. As more of us work remotely and the frequency of our in-person contact decreases, this desire for connection and trust has only become more important; the social drive is so strong that our body temperature drops when we feel excluded.

To satisfy our psychological needs in today’s professional world, we must pursue them consciously and purposefully―but unfortunately, most of us don’t know how to do so effectively. Instead, we waste our time on ineffective coping strategies that often make us feel even worse. The true solution to becoming happier, healthier, and more productive is to become intrinsically motivated: To stop wasting time on activities that don’t really contribute to our careers or our company’s success, eschew the dog-eat-dog culture of modern business, and find ways to take pleasure in what we do―and to do it well.

Intrinsic Motivation by Stefan Falk is a comprehensive guide to achieving this goal. Filled with methods and techniques he developed at McKinsey & Company and through 25 years as a senior executive and performance coach working with elite athletes, top executives, special operators in the armed forces, and leaders from all walks of life, this book will revolutionize your approach to success at work and beyond.

Reputation Matters

17,000.00

In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of public criticism is often perceived as conceding guilt, while an ill-judged response can just make things worse. But few senior business leaders, entrepreneurs, public figure, talent managers, in-house lawyers and even PR professionals are aware of the full array of strategies available that can both prevent and mitigate PR crises.

In Reputation Matters, Jonathan Coad draws upon his decades of expertise (both as one of the country’s leading PR lawyers and as a highly regarded editorial lawyer) to provide this essential guide to protecting and managing both your professional reputation and that of your organization.

With the blurred lines between traditional and social media and the growing predominance of misinformation, reputations are now more valuable and vulnerable than ever. Reputation Matters grants readers a unique insider’s insight into how the media works, teaches the best strategies for countering any threats, and uncovers the intricacies of litigation PR. In this engaging and essential book, Jonathan gives practical advice on how to cultivate and secure your reputation, which is enriched and supported by a selection of first-hand case studies from his illustrious career.

Traffic

17,000.00

If attention is the new oil, Ben Smith’s Traffic is the story of the time between the first gusher and the impact of climate change. The curtain opens in Soho in the early 2000s, after the first dotcom crash but before Google, Apple, and Facebook exploded, when it seemed that New York City rather than Silicon Valley might become tech’s center of gravity. There, within a few square blocks, Nick Denton’s merry band of nihilists at his growing Gawker empire and Jonah Peretti’s sunnier crew at HuffPost and BuzzFeed were building the foundations of viral internet media. It was tech’s age of innocence: the old establishment might have been discredited by the Iraq War, but digital news would facilitate the spread of truth. After all, didn’t progressive activists online get Barack Obama elected?

Ben Smith, who would go on to earn a controversial reputation as BuzzFeed’s editor-in-chief, was there to see it, and he chronicles it all with marvelous lucidity scored with dark wit, sparing no one—and certainly not himself. Smith tells a nuanced story: yes, Denton’s ideology of radical transparency was problematic, but at least he had an ideology. Jonah Peretti survived long after Denton’s Gawker perished because his focus on clicks was relentlessly content-agnostic. But unintended consequences began to snowball.

Traffic explores one of the great ironies of our time: the internet, which was going to help the left remake the world in its image, has become the motive force of right populism. People like Steve Bannon and Andrew Breitbart and Gavin McInnes and Chris Poole, the creator of 4chan, all seemed like minor characters in the narrative in which Nick and Jonah and crew were the stars. By 2020, any reasonable observer might wonder if the opposite wasn’t the case. To understand how we got here, Traffic is essential and enthralling reading.

Cellular

16,500.00

The development of the mobile-phone industry into what we know today required remarkable cooperation between companies, governments, and industrial sectors. Companies developing cellular infrastructure, cellular devices, cellular network services, and eventually software and mobile semiconductors had to cooperate, not simply compete, with each other. In this global history of the mobile-phone industry, Daniel D. Garcia-Swartz and Martin Campbell-Kelly examine its development in the United States, Europe, Japan, and several emerging economies, including China and India. They present the evolution of mobile phones from the perspective of vendors of telephone equipment and network operators, users whose lives have been transformed by mobile phones, and governments that have fostered specific mobile-phone standards. Cellular covers the technical aspects of the cellphone, as well as its social and political impact.

Beginning with the 1980s, the authors trace the development of closed (proprietary) and open (available to all) cellular standards, the impact of network effects as cellular adoption increased, major technological changes affecting mobile phone hardware, and the role of national governments in shaping the industry. The authors also consider the changing roles that cellular phones have played in the everyday lives of people around the world and the implications 5G technology may have for the future. Finally, they offer statistics on how quickly the cellular industry grew in different regions of the world and how firms competed in those various markets.

Cellular is published in the History of Computing Series. This distinguished series has played a major role in defining scholarship in the history of computing. Hallmarks of the series are its technical detail and interpretation of primary source materials.

Radical Product Thinking

16,000.00

In the last decade, we’ve learned to harness the power of iteration to innovate faster—we’ve invested in a fast car, but our ability to set a clear destination and navigate to it hasn’t kept up.

When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that often kill innovation.

Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory.

This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don’t have to be a natural-born visionary to produce extraordinary results.

Start With Your People

15,000.00

It can be easy to become task-oriented, focusing on the goals ahead of us and checking off our to-do lists rather than focusing on the people in our lives. Entrepreneur and business coach Brian Dixon knows firsthand, and after one too many burned bridges and failed projects, he set out to discover the secret to living a life that matters and finding work you love.

In Start with Your People, Brian shares principles, tips, and personal stories to help you maximize the most important resource to succeed in both life and calling: relationships. Join Brian on a journey to discover the people-first mindset that changes everything, including:

Why your family actually helps you succeed, and how to see your kids as a legacy instead of a liability
The fastest, safest way to deal with the difficult people in your life
A 10-step method to create your own personal mission statement
The #1 key to unlocking a powerful network
Plus, you get 11 powerful mindset hacks including Brian’s life-changing morning practice
Perfect for anyone looking to better live their purpose–whether a business executive, employee, stay-at-home mom, college graduate, entrepreneur, pastor, etc.–and lean into your home team as you move forward with clarity and confidence.

Brian says, “When we really get down to it, our main legacy will be the investment we made in people.”

What’s yours?

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