Business & Economics

What Color Is Your Parachute 2022

9,000.00

What Color Is Your Parachute? is the world’s most popular job-hunting guide. This completely updated edition features the latest resources, strategies, and perspectives on today’s job market, revealing surprising advice on what works—and what doesn’t—so you can focus your efforts on tactics that yield results.

At its core is Richard N. Bolles’s famed Flower Exercise, a unique self-inventory that helps you design your career—and your life—around your key passions, transferable skills, traits, and more.

This practical manual also provides essential tips for writing impressive resumes and cover letters, networking effectively, interviewing with confidence, and negotiating the best salary possible.

Whether you’re searching for your first job, were recently laid off, or are dreaming of a career change, What Color Is Your Parachute? will guide you toward a fulfilling and prosperous life’s work.

Exceptional Service, Exceptional Profit

10,500.00

In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become “walking billboards” who will happily promote your brand.

In Exceptional Service, Exceptional Profit insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty. Their anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomon’s entertainment and technology company Oasis, and has since proven itself in countless companies around the globe from luxury giant BVLGARI to value-sensitive auto parts leader Carquest, and everywhere in between. Now, readers can take the techniques that minted money for these brands and apply them directly to their own businesses. As Ken Blanchard writes, “Leonardo and Micah’s philosophies, rules, and winning examples of service excellence will make you want to implement their suggestions immediately in your own organization.” Filled with detailed, behind-the-scenes examples, the book unlocks a new level of customer relationship that leaves your competitors in the dust, your customers coming back day after day, and your bottom line looking better than it ever has before.

Edge

7,000.00

How do you find a competitive edge when the obstacles feel insurmountable? How do you get people to take you seriously when they’re predisposed not to, and perhaps have already written you off?

Laura Huang has come up against that problem many times–and so has anyone who’s ever felt out of place or underestimated. Many of us sit back quietly, hoping that our hard work and effort will speak for itself. Or we try to force ourselves into the mold of who we think is “successful,” stifling the creativity and charm that makes us unique and memorable.

In Edge, Huang offers a different approach. She argues that success is rarely just about the quality of our ideas, credentials, and skills, or our effort. Instead, achieving success hinges on how well we shape others’ perceptions–of our strengths, certainly, but also our flaws. It’s about creating our own edge by confronting the factors that seem like shortcomings and turning them into assets that make others take notice.

Huang draws from her groundbreaking research on entrepreneurial intuition, persuasion, and implicit decision-making, to impart her profound findings and share stories of previously-overlooked Olympians, assistants-turned-executives, and flailing companies that made momentous turnarounds. Through her deeply-researched framework, Huang shows how we can turn weaknesses into strengths and create an edge in any situation. She explains how an entrepreneur scored a massive investment despite initially being disparaged for his foreign accent, and how a first-time political candidate overcame voters’ doubts about his physical disabilities.

Edge shows that success is about knowing who you are and using that knowledge unapologetically and strategically. This book will teach you how to find your unique edge and keep it sharp.

Always Day One

8,000.00

At Amazon, “Day One” is code for inventing like a startup, with little regard for legacy. Day Two is, in Jeff Bezos’s own words, “stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.”

Most companies today are set up for Day Two. They build advantages and defend them fiercely, rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership.

Through 130 interviews with insiders, from Mark Zuckerberg to hourly workers, Always Day One reveals the tech giants’ blueprint for sustainable success in a business world where no advantage is safe. Companies today can spin up new products at record speed — thanks to artificial intelligence and cloud computing — and those who stand still will be picked apart. The tech giants remain dominant because they’ve built cultures that spark continual reinvention.

It might sound radical, but those who don’t act like it’s always day one do so at their own peril. Kantrowitz uncovers the engine propelling the tech giants’ continued dominance at a stage when most big companies begin to decline. And he shows the way forward for everyone who wants to compete with–and beat–the titans.

Google It

6,000.00

In Google It, award-winning investigative reporter Anna Crowley Redding shares an inspiring story of innovation, personal and intellectual bravery, and most importantly, of shooting for the moon in order to change the world.

Think. Invent. Organize. Share. Don’t be evil. And change the world.

Larry Page and Sergey Brin started out as two Stanford college students with a wild idea: They were going to organize the world’s information. From that one deceptively simple goal, they created one of the most influential and innovative companies in the world.

The word “google” has even entered our vocabulary as a verb. Now, find out the true history of Google―from its humble beginnings as a thesis project made out of “borrowed” hardware and discount toys through its revolution of the world’s relationship with technology to a brief glimpse of where they might take us next.

Remote Inc

8,000.00

Remote work can be satisfying and productive—once you craft a strategy that taps into the unique advantages of working from home. After a year in which many of us plunged into remote work overnight, we finally have a chance to make thoughtful choices about how to combine remote and office work, and how to make the most of our days at home.

Remote, Inc. gives you the strategies and tools you need to make remote work a valuable part of your renewed working life. Learn how to…

– Gain control over how and when you work by focusing on objectives, not the 9-to-5 workday.
– Wow your managers by treating them like valued clients.
– Beat information overload by prioritizing important emails and messages.
– Make online meetings purposeful, focused and engaging.
– Build great relationships with your colleagues—whether at the next desk, or another city.
– Find a balance between work from home, and life at home.
– Make a remote work plan that lets you get the best from time at the office—and the best of home.

Remote, Inc. takes you inside the mindset and habits of people who flourish while working outside the office some or all of the time: people who function like a “business of one.” That’s how productivity experts Robert C. Pozen and Alexandra Samuel describe the mindset that lets people thrive when they’re working remotely, whether full-time or in combination with time at the office. You can follow their lead by embracing the work habits and independence of a small business owner—while also tapping into the benefits of collegiality and online collaboration.

Money For Nothing

8,500.00

In the heart of the Scientific Revolution, when new theories promised to explain the affairs of the universe, Britain was broke, facing a mountain of debt accumulated in war after war it could not afford. But that same Scientific Revolution—the kind of thinking that helped Isaac Newton solve the mysteries of the cosmos—would soon lead clever, if not always scrupulous, men to try to figure a way out of Britain’s financial troubles.

Enter the upstart leaders of the South Sea Company. In 1719, they laid out a grand plan to swap citizens’ shares of the nation’s debt for company stock, removing the burden from the state and making South Sea’s directors a fortune in the process. Everybody would win. The king’s ministers took the bait—and everybody did win. Far too much, far too fast. The following crash came suddenly in a rush of scandal, jail, suicide, and ruin. But thanks to Britain’s leader, Robert Walpole, the kingdom found its way through to emerge with the first truly modern, reliable, and stable financial exchange.

Thomas Levenson’s Money for Nothing tells the unbelievable story of the South Sea Bubble with all the exuberance, folly, and the catastrophe of an event whose impact can still be felt today.

Writing Well For Business Success

6,000.00

So much of success in business depends on writing well. From résumés to reports, proposals to presentations,Writing Well for Business Success will help you communicate your ideas clearly, quickly and effectively.

It will help you distill your message into a well-targeted statement and ace the elements of style. You’ll learn to write what you want to say in emails, business plans and more while mastering the tricks of editing yourself.

Presented in author Sandra Lambs lighthearted and easy accessible style, this little book is an essential desk reference guide for the modern working world.

The Vision Driven Leader

7,000.00

Having a clear, compelling vision–and getting buy-in from your team–is essential to effective leadership. If you don’t know where you’re going, how on earth will you get there? But how do you craft that vision? How do you get others on board? And how do you put that vision into practice at every level of your organization?

In The Vision Driven Leader, New York Times bestselling author Michael Hyatt offers six tools for crafting an irresistible vision for your business, rallying your team around the vision, and distilling it into actionable plans that drive results. Based on Michael’s 40 years of experience as an entrepreneur and executive, backed by insights from organizational science and psychology, and illustrated by case studies and stories from multiple industries, The Vision Driven Leader takes you step-by-step from why to what and then how. Your business will never be the same.

Inside Coca Cola

6,000.00

The first book by a Coca-Cola CEO tells the remarkable story of the company’s revival.

Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world’s leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.

Isdell’s―and Coke’s―story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken “the pause that refreshes.” It’s also a readable and important look at how companies can market and govern themselves more―ethically and to great success.

#GirlBoss

5,000.00

Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school—a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay.

Flash forward to today, and she’s the founder of Nasty Gal and the founder and CEO of Girlboss. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers.

#GIRLBOSS proves that being successful isn’t about where you went to college or how popular you were in high school. It’s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly.

The Modern Detective

7,000.00

A fascinating examination of the world of private investigators by a 21st-century private eye.

Today’s world is complicated: companies are becoming more powerful than nations, the lines between public and corporate institutions grow murkier, and the internet is shredding our privacy. To combat these onslaughts, people everywhere — rich and not so rich, in business and in their personal lives — are turning away from traditional police, lawyers, and government regulators toward a new champion: the private investigator.

As a private investigator, Tyler Maroney has traveled the globe, overseeing sensitive investigations and untying complicated cases for a wide array of clients. In his new book, he shows that it’s private eyes who today are being called upon to catch corrupt politicians, track down international embezzlers, and mine reams of data to reveal which CEOs are lying. The tools Maroney and other private investigators use are a mix of the traditional and the cutting edge, from old phone records to computer forensics to solid (and often inspired) street-level investigative work. The most useful assets private investigators have, Maroney has found, are their resourcefulness and their creativity.

Each of the investigations Maroney explores in this book highlights an individual case and the people involved in it, and in each account he explains how the transgressors were caught and what lessons can be learned from it. Whether the clients are a Middle Eastern billionaire whose employees stole millions from him, the director of a private equity firm wanting a background check on a potential hire (a known convicted felon), or creditors of a wealthy American investor trying to recoup their money after he fled the country to avoid bankruptcy, all of them hired private investigators to solve problems the authorities either can’t or won’t touch. In an era when it’s both easier and more difficult than ever to disappear after a crime is committed, it’s the modern detective people are turning to for help, for revenge, and for justice.

The End Of Poverty

7,000.00

Hailed by Timeas one of the world’s hundred most influential people, Jeffrey D. Sachs is renowned for his work around the globe advising economies in crisis. Now a classic of its genre, The End of Poverty distills more than thirty years of experience to offer a uniquely informed vision of the steps that can transform impoverished countries into prosperous ones. Marrying vivid storytelling with rigorous analysis, Sachs lays out a clear conceptual map of the world economy. Explaining his own work in Bolivia, Russia, India, China, and Africa, he offers an integrated set of solutions to the interwoven economic, political, environmental, and social problems that challenge the world’s poorest countries.

Ten years after its initial publication, The End of Poverty remains an indispensible and influential work. In this 10th anniversary edition, Sachs presents an extensive new foreword assessing the progress of the past decade, the work that remains to be done, and how each of us can help. He also looks ahead across the next fifteen years to 2030, the United Nations’ target date for ending extreme poverty, offering new insights and recommendations.

Capitalism In America

10,000.00

From even the start of his fabled career, Alan Greenspan was duly famous for his deep understanding of even the most arcane corners of the American economy, and his restless curiosity to know even more. To the extent possible, he has made a science of understanding how the US economy works almost as a living organism–how it grows and changes, surges and stalls. He has made a particular study of the question of productivity growth, at the heart of which is the riddle of innovation. Where does innovation come from, and how does it spread through a society? And why do some eras see the fruits of innovation spread more democratically, and others, including our own, see the opposite?

In Capitalism in America, Greenspan distills a lifetime of grappling with these questions into a thrilling and profound master reckoning with the decisive drivers of the US economy over the course of its history. In partnership with the celebrated Economist journalist and historian Adrian Wooldridge, he unfolds a tale involving vast landscapes, titanic figures, triumphant breakthroughs, enlightenment ideals as well as terrible moral failings. Every crucial debate is here–from the role of slavery in the antebellum Southern economy to the real impact of FDR’s New Deal to America’s violent mood swings in its openness to global trade and its impact. But to read Capitalism in America is above all to be stirred deeply by the extraordinary productive energies unleashed by millions of ordinary Americans that have driven this country to unprecedented heights of power and prosperity.

At heart, the authors argue, America’s genius has been its unique tolerance for the effects of creative destruction, the ceaseless churn of the old giving way to the new, driven by new people and new ideas. Often messy and painful, creative destruction has also lifted almost all Americans to standards of living unimaginable to even the wealthiest citizens of the world a few generations past. A sense of justice and human decency demands that those who bear the brunt of the pain of change be protected, but America has always accepted more pain for more gain, and its vaunted rise cannot otherwise be understood, or its challenges faced, without recognizing this legacy. For now, in our time, productivity growth has stalled again, stirring up the populist furies. There’s no better moment to apply the lessons of history to the most pressing question we face, that of whether the United States will preserve its preeminence, or see its leadership pass to other, inevitably less democratic powers.

The Psychology Of Money

9,000.00

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people.

Money―investing, personal finance, and business decisions―is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.

In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

Gold, Oil and Avocados: A Recent History of Latin America in Sixteen Commodities

12,500.00

The 21st century began optimistically in Latin America. Left-leaning leaders armed with programs to reduce poverty and reclaim national wealth were seeing results—but as the aughts gave way to the teens, they began to fall like dominos. Where did the dreams of this “pink tide” go? Look no further than the original culprits of Latin American disenfranchisement: resource-rich land and unscrupulous extraction.

Recounting the story commodity by commodity, Andy Robinson reveals what oxen have to do with the rise of Jair Bolsonaro, how quinoa explains the mob that descended on Evo Morales, and why oil is the culprit behind the protracted coup in Venezuela. In addition to the usual suspects like gold and bananas which underscored the original plunder of the Americas, Robinson also shows how a new generation of valuable resources—like coltan for smartphones, lithium for electric cars, and niobium for SpaceX rockets—have become important players in the fate of Latin America. And as the energy transition sets mineral prices soaring, Latin America remains at the mercy of the rollercoaster of commodity prices.

In Gold, Oil, and Avocados, Robinson takes readers from the salt plains of Chile to the depths of the Amazonian jungle to stitch together the story of Latin America’s last decade, showing how the imperial plunder of the past carries on today under a new name.

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