Business & Economics

The Harder You Work, the Luckier You Get: An Entrepreneur’s Memoir

7,000.00

Joe Ricketts, founder of TD Ameritrade, shares the epic inside story of how a working-class kid from the Nebraska prairie took on Wall Street’s clubby brokerage business, busted it open, and walked away a billionaire.

Joe Ricketts always had the gift of seeing what others missed. The son of a house builder, he started life as a part-time janitor, but by the age of thirty-three he saw the chance to challenge the big brokerage firms by offering Americans an inexpensive way to take control of their own stock trading. Nowadays, we take for granted that Main Street is playing right there on Wall Street, but Ricketts made that happen. His company, begun with $12,500 borrowed from friends and family, took off like a rocket thanks to an early embrace of digital technology and irreverent marketing. But Ameritrade also faced a series of near-disasters: the SEC almost shut him down; his partners tried to force him out because of his relentless risk-taking; penny brokers swindled the company; the crash of 1989 nearly cost him everything; and he was almost shut down again when a customer committed massive fraud. By the time of the dot-com bust, he had proven that his strategy based on frontier values could survive just about anything.

The Harder You Work, The Luckier You Get offers a view inside Joe Ricketts’ mind, giving readers a visceral understanding of how entrepreneurs think and act differently from the rest of us—how they see the horizon where we just see a spreadsheet. As unvarnished as the prairie he comes from, Ricketts also talks honestly about his shortcomings as a manager, the career sacrifices his wife made for his business, the complexity of being a father, and the pain of splitting with his mentor and of his brother’s death from AIDS. Overcoming these and other challenges, he built a company now worth $30 billion.

A must-read for anyone who’s ever dreamed of starting their own business, The Harder You Work, The Luckier You Get is the ultimate only-in-America story.

Nudge

9,000.00

Since the original publication of Nudge more than a decade ago, the word “nudge” has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.

Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academic disciplines. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances that we don’t want and keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!

Breaking Rockefeller

8,000.00

The incredible tale of how ambitious oil rivals Marcus Samuel, Jr., and Henri Deterding joined forces to topple the Standard Oil empire

Marcus Samuel, Jr., is an unorthodox Jewish merchant trader. Henri Deterding is a take-no-prisoners oilman. In 1889, John D. Rockefeller is at the peak of his power. Having annihilated all competition and possessing near-total domination of the market, even the U.S. government is wary of challenging the great “anaconda” of Standard Oil. The Standard never loses—that is until Samuel and Deterding team up to form Royal Dutch Shell.

A riveting account of ambition, oil, and greed, Breaking Rockefeller traces Samuel’s rise from outsider to the heights of the British aristocracy, Deterding’s conquest of America, and the collapse of Rockefeller’s monopoly. The beginning of the twentieth century is a time when vast fortunes were made and lost. Taking readers through the rough and tumble of East London’s streets, the twilight turmoil of czarist Russia, to the halls of the British Parliament, and right down Broadway in New York City, Peter Doran offers a richly detailed, fresh perspective on how Samuel and Deterding beat the world’s richest man at his own game.

American Entrepreneur

8,000.00

Ever since the first colonists landed in “The New World,” Americans have forged ahead in their quest to make good on the promises of capitalism and independence. This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen.

Weaving together vivid narrative with economic analysis, American Entrepreneur recounts fascinating successes and failures, including: how Eli Whitney changed the shape of the American business landscape…the impact of the Civil War on the economy and the subsequent dominance of Andrew Carnegie and J. P. Morgan…the rise of the consumer marketplace led by Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penny…and Warren Buffett’s, Michael Milken’s, and even Martha Stewart’s experience in the “New Economy” of the 1990s and into today. It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America’s entrepreneurs and the economy they created.

Fashionopolis

7,000.00

What should I wear? It’s one of the fundamental questions we ask ourselves every day. More than ever, we are told it should be something new. Today, the clothing industry churns out 80 billion garments a year and employs every sixth person on Earth. Historically, the apparel trade has exploited labour, the environment, and intellectual property – and in the last three decades, with the simultaneous unfurling of fast fashion, globalization, and the tech revolution, those abuses have multiplied exponentially – and primarily out of view. We are in dire need of an entirely new human-scale model. Bestselling journalist Dana Thomas has travelled the globe to discover the visionary designers and companies who are propelling the industry toward that more positive future by reclaiming traditional craft and launching cutting-edge sustainable technologies to produce better fashion.

In Fashionopolis, Thomas sees renewal in a host of developments, including printing 3-D clothes, clean denim processing, smart manufacturing, hyperlocalism, fabric recycling – even lab-grown materials. From small-town makers and Silicon Valley whizzes to household names such as Stella McCartney, Levi’s and Selfridges, Thomas highlights the companies big and small that are leading the crusade.

We all have been casual about our clothes. It’s time to get dressed with intention. Fashionopolis is the first comprehensive look at how to start.

Women And Leadership

7,500.00

A powerful call to action for achieving equality in leadership.

Women make up fewer than ten per cent of national leaders worldwide, and behind this eye-opening statistic lies a pattern of unequal access to power. Through conversations with some of the world’s most powerful and interesting women–including Jacinda Ardern, Hillary Rodham Clinton, Christine Lagarde, Michelle Bachelet, and Theresa May–Women and Leadership explores gender bias and asks why there aren’t more women in leadership roles.

Think Bigger

7,500.00

Every day, an increasing amount of our movements, transactions, and choices are becoming digitized and stored up into what has become known as “big data”–revolutionizing the way we do business today. And it’s all there for your company to strategically utilize for giant profits! But where to begin?Think Bigger provides a roadmap for organizations looking to develop a profitable big data strategy.

Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, this must-have resource for any business not wanting to fall far behind the competition covers the most important big data trends affecting organizations, as well as crucial types of analyses. Big data is changing the way businesses–and even governments–are operated and managed. And now, you too can revolutionize your business by learning how to properly employ the vast amount of digitalized information that is already available to you.

The Business Of Friendship

7,000.00

In The Business of Friendship, friendship expert Shasta Nelson unpacks the distinct ways we can make work relationships the healthiest they can be, both for the sake of the employee and the mission of the company. She inspires readers to see why friendship is crucial to our health and our careers, and teaches us exactly how to develop the supportive and meaningful connections we need.

Our organizations benefit as friendships at work result in higher levels of workplace productivity, employee retention, safety, innovation, collaboration, and profitability. In having a best friend at work, we are seven times more engaged in our job, which translates to better customer service, less absenteeism, fewer workplace accidents, and more loyalty to our organizations.

Through Shasta’s stories, research, and practical guidance, she:

-Breaks down what creates healthy bonds and reveals the 3 requirements necessary in all healthy relationships and teams.
-Helps managers and employees assess the health of their relationships and learn ways to repair and improve them.
-Provides advice for addressing some of the biggest fears around workplace friendships, such as increased drama, favoritism, confidentiality, gossip, toxic coworkers, relationship with bosses, and potential romantic attractions.

The Business of Friendship is for those who are ready to maximize the two most significant factors of our wellbeing—career and relationships. Whether you are a leader or an employee, when you feel more connected and supported at work, everyone wins.

An Insider’s Guide to Building a Successful Consulting Practice

6,000.00

An industrial/organizational psychologist, consultant, and speaker, author Bruce Katcher combines his years of experience and insights with real stories from a range of other independent consultants to guide readers on their journey of growing a consulting practice–whether they’re beginners just starting up or veterans looking for new ways to invigorate their businesses.

In An Insider’s Guide to Building a Successful Consulting Practice, you’ll learn simple yet powerful strategies for success, including how to: identify a market and narrow your focus; make a smooth transition from employee to independent consultant; sell effectively even if you’ve never sold before; establish visibility through speaking, writing, and networking; set prices based on value; develop a marketing strategy and divide your time between marketing and delivering your services; and much more.

With applicable data and tangible advice gleaned from the survey results of professionals in a diverse range of industries, you’ll not only learn how to keep plenty of work in your pipeline–you’ll be able to adapt your consulting practice to thrive in any market.

Entrepreneurial Leadership

7,000.00

Many leaders see their roles as presidents/managers, with a primary focus on keeping results consistent with past performance and on budget. These kinds of leaders make important contributions but rarely leave a mark on the businesses they serve.

For those wanting to make a lasting impact, new skills are required. Joel Peterson calls these higher-level leaders “entrepreneurial leaders,” and they create durable enterprises that deliver on their promise.

After three careers and demanding roles as CFO, CEO, chairman, lead director, adjunct professor, founder, author, entrepreneur and investor, Joel Peterson is often sought as a mentor and coach by leaders and aspiring leaders. He has worked with all types of leaders and considers the entrepreneurial leader to be the highest level of influence.

In Entrepreneurial Leadership, Peterson lays out a path to achieving this summit with a series of leadership maps organized around the four essential basecamps:

-Establishing Trust
-Creating a Sense of Mission
-Building a Cohesive Team
-Executing and Delivering Results

These core philosophies, while easy to summarize, can be extremely difficult to implement.

This book of maps and mindsets is aimed at those who hope to lead others, help them achieve their best, break new barriers, change the status quo, create a legacy, develop a brand, and enjoy a life-altering experience.

New Ideas From Dead Economists

6,000.00

This witty, entertaining, accessible introduction to the great economic thinkers throughout history – Adam Smith, John Stuart Mill, Karl Marx, John Maynard Keynes, and more – shows how their ideas apply to our modern world. In this revised edition, renowned economist Todd Buchholz offers an insightful and informed prospective on key economic issues in the new millennium: increasing demand for energy, the rise of China, international trade, aging populations, health care, and the effects of global warming.

New Ideas from Dead Economists is a fascinating guide to understanding both the evolution of economic theory and our complex contemporary economy.

Billion Dollar Whale

9,000.00

Now a #1 international bestseller, Billion Dollar Whale is “an epic tale of white-collar crime on a global scale” (Publishers Weekly), revealing how a young social climber from Malaysia pulled off one of the biggest heists in history.

In 2009, a chubby, mild-mannered graduate of the University of Pennsylvania’s Wharton School of Business named Jho Low set in motion a fraud of unprecedented gall and magnitude–one that would come to symbolize the next great threat to the global financial system. Over a decade, Low, with the aid of Goldman Sachs and others, siphoned billions of dollars from an investment fund–right under the nose of global financial industry watchdogs. Low used the money to finance elections, purchase luxury real estate, throw champagne-drenched parties, and even to finance Hollywood films like The Wolf of Wall Street.

By early 2019, with his yacht and private jet reportedly seized by authorities and facing criminal charges in Malaysia and in the United States, Low had become an international fugitive, even as the U.S. Department of Justice continued its investigation.

65 Successful Business School Application Essays

6,000.00

It’s a daunting task. Even the most seasoned professionals find business school application essays to be among the hardest pieces they ever write. With a diverse pool of talented people applying to the nation’s top schools from the most successful companies and prestigious undergraduate programs in the world, a simple biography detailing accomplishments and goals isn’t enough. Applicants need clear and compelling arguments that grab admissions officers and absolutely refuse to let go.

To help them write the essays that get them accepted into Harvard or any of the country’s other top programs, the staff of The Harbus—HBS’s student newspaper—have updated and revised their collection of sixty-five actual application essays as well as their detailed analysis of them so that applicants will be able to:

* Avoid common pitfalls
* Play to their strengths
* Get their message across

Wherever they are applying, the advice and tested strategies in 65 Successful Harvard Business School Application Essays give business professionals and undergraduates the insider’s knowledge to market themselves most effectively and truly own the process.

Bezonomics

7,000.00

Like Henry Ford, Sam Walton, or Steve Jobs in the early years of Ford, Walmart, and Apple, Jeff Bezos is the business story of the decade. Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history with 2% of US household income being spent on nearly 500 million products shipped from warehouses in seventeen countries. Amazon’s business model has not only turned the retail industry and cloud computing inside out, but now its tentacles are squeezing media and advertising, and disrupting the state of technology, the economy, job creation, and society at large. Amazon’s impact is so pervasive that business leaders in nearly every sector around the world need to understand how this force of nature operates.

Based on unprecedented behind-the-scenes reporting from 150 sources inside and outside of Amazon, Bezonomics unveils the underlying principles Jeff Bezos uses to achieve his dominance—customer obsession, extreme innovation, and long-term management, all supported by artificial intelligence—and shows how these are being borrowed and replicated by companies across the United States, in China, and elsewhere. Brian Dumaine shares tips for Amazon-proofing your business. Most important, Bezonomics answers the fundamental question: How are Amazon and its imitators affecting the way we live, and what can we learn from them?

A goldmine for some, and a threat for others, “Bezonomics” has become a life-shaping force both now and in the future that every American must know more about.

Rocket Billionaires

6,000.00

For the outsize personalities staking their fortunes on spaceships, the new race to explore space could be a dead end, a lucrative opportunity—or the key to humanity’s survival. Rocket Billionaires shines a light on Elon Musk and Jeff Bezos as they attempt to make history, reinvent the space economy, and feed their own egos. Beyond these two towering figures, Tim Fernholz introduces a supporting cast of equally fascinating entrepreneurs, from the irrepressible British mogul Richard Branson to the satellite internet visionary Greg Wyler.

Fernholz’s fly‑on‑the‑wall reporting captures an industry in the midst of disruption. While NASA seeks to preserve its ambitious space program, traditional aerospace firms like Boeing and Lockheed Martin scramble to adapt to new competitors, lobbyists tussle over public funds, and lawmakers try to prevent this new space race from sparking global conflict. It’s a high‑stakes marathon that Fernholz recounts with expert analysis and revealing detail.

The Art Of Business Wars

8,000.00

Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs—and victory is all that matters.

David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu’s insights and pragmatic advice. Each rivalry he examines tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting societal needs. The goal? Stay ahead of the competition and emerge victorious as an industry titan.

By compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue that uses popular history as a hook to lure readers in. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them—about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise—are invaluable, whether you’re a software-slinging freelancer or the CEO of a multinational manufacturer.

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