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Selling Naked

₦7,000.00

E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts.

In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment.

Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.

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Unreasonable Success

₦7,000.00

Successful people typically don’t plan their success. Instead they develop a unique philosophy or attitude that works for them. They stumble across strategies which are shortcuts to success, and latch onto them. Events hand them opportunities they could not have anticipated. Often their peers with equal or greater talent fail while they succeed. It is too easy to attribute success to inherent, unstoppable genius.
Bestselling author and serial entrepreneur Richard Koch charts a map of success, identifying the nine key attitudes and strategies can propel anyone to new heights of accomplishment:
– Self-belief
– Olympian Expectations
– Transforming Experiences
– One Breakthrough Achievement
– Make Your Own Trail
– Find and Drive Your Personal Vehicle
– Thrive on Setbacks
– Acquire Unique Intuition
– Distort Reality

With this book, you can embark on a journey towards a new, unreasonably successful future.

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Loonshots

₦7,000.00

Loonshots reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Bahcall, a physicist and entrepreneur, shows why teams, companies, or any group with a mission will suddenly change from embracing new ideas to rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.

Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how a new kind of science can help us become the initiators, rather than the victims, of innovative surprise.

Over the past decade, researchers have been applying the tools and techniques of this new science―the science of phase transitions―to understand how birds flock, fish swim, brains work, people vote, diseases erupt, and ecosystems collapse. Loonshots is the first to apply this science to the spread of breakthrough ideas. Bahcall distills these insights into practical lessons creatives, entrepreneurs, and visionaries can use to change our world.

Along the way, readers will learn how chickens saved millions of lives, what James Bond and Lipitor have in common, what the movie Imitation Game got wrong about WWII, and what really killed Pan Am, Polaroid, and the Qing Dynasty.

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Remote Work Revolution

₦7,000.00

The rapid and unprecedented changes brought on by Covid-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive transition has forced companies to rapidly advance their digital footprint, using cloud, storage, cybersecurity, and device tools to accommodate their new remote workforce.

Experiencing the benefits of remote working—including nonexistent commute times, lower operational costs, and a larger pool of global job applicants—many companies, including Twitter and Google, plan to permanently incorporate remote days or give employees the option to work from home full-time. But virtual work has it challenges. Employees feel lost, isolated, out of sync, and out of sight. They want to know how to build trust, maintain connections without in-person interactions, and a proper work/life balance. Managers want to know how to lead virtually, how to keep their teams motivated, what digital tools they’ll need, and how to keep employees productive.

Providing compelling, evidence-based answers to these and other pressing issues, Remote Work Revolution is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Following Neeley’s advice, employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations.

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Rebel Ideas

₦7,000.00

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles―whether in the workplace, our homes, or our civic institutions―can seem insurmountable. According to Matthew Syed, it doesn’t have to be this way.

In Rebel Ideas, Syed argues that our brainpower as individuals isn’t enough. To tackle problems from climate change to economic decline, we’ll need to employ the power of “cognitive diversity.” Drawing on psychology, genetics, and beyond, Syed uses real-world scenarios including the failings of the CIA before 9/11 and a communication disaster at the peak of Mount Everest to introduce us to the true power of thinking differently.

Rebel Ideas will strengthen any kind of team, while including advice on how, as individuals, we can embrace the potential of an “outsider mind-set” as our greatest asset.

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The Scrum Fieldbook

₦7,000.00

In J.J. Sutherland’s first book, Scrum, written with his father, Jeff, he laid out the Scrum framework used by almost all of today’s leading technology companies, based on Agile software development. The book has gone on to sell over 120,000 copies in its print and ebooks editions, and another 95,000 copies as an audio download. Since publication, the Scrum framework has exploded across the corporate world. J.J. and his team at Scrum Inc. have worked with private space companies, global oil and gas firms, banks, medical device manufacturers, and firms on the cutting edge of genetic science.

In the Scrum Fieldbook, J.J. takes leaders, managers, and employees deeper into the specific challenges and opportunities the company has faced in working with major established companies like Toyota, 3M, Schlumberger, and Autodesk. He shows how the simple scrum framework can be successfully applied to any situation, and in every industry, from automobile manufacturers in the USA and Europe, to nonprofits in Africa, from home renovation contractors in Minnesota to gas exploration companies in South America, from building fighter planes to improving the banking industry.

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Leading Remotely

₦7,000.00

More than ever before, business leaders are responsible for teams spread across regions, countries, and the entire globe. As a result of the pandemic, they’ve also been increasingly challenged by managing employees working from home. Leading a remote team is a unique challenge, and many leaders struggle by relying upon the skills and approaches that served them well when leading immediate, onsite teams.

Leading Remotely features practical examples and insights from leaders across the globe, and draws upon over 15 years of empirical research to provide essential advice on how to successfully lead remote teams. This is a ground-breaking guide on how to overcome the unique obstacles faced when leading a remote team, featuring key insights and advice drawn from experiences of leadership throughout the pandemic.

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Flip The Script

₦7,000.00

If there’s one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it’s that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.

What people love, however, is coming up with a great idea on their own, even if it’s the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they’re smarter than you.

That’s why Oren is throwing out the old playbook on persuasion. Instead, he’ll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they’ll believe it, trust it, and get excited about it. Then they’ll buy in and feel good about the chance to work with you.

That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.

And as you’ll see in this book, Oren has been in a lot of different situations.

He’ll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He’ll even show you how to become so compelling that buyers are even more attracted to you than to your product.

These days, it’s not enough to make a great pitch.

To get attention, create trust, and close the deal, you need to flip the script.

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Back To Business

₦7,000.00

When on the hunt for a job, make sure your LinkedIn profile is just as polished and updated as your resume. If you aren’t getting responses from recruiters, chances are your profile is missing pertinent keywords that bots aren’t selecting. In addition, dress codes have changed too, so you’ll need to know new technologies such as Slack and Google+ Hangouts. If you have no idea what any of this means, YOU’RE NOT ALONE.

You’re one of the forty-five percent of women who, after taking a career break, quickly discovered that the job search has changed rapidly in the last decade. With new modes of communication, rules of discoverability and expectations, this book lays out a clear path for anyone ready to re-enter the workforce.

Getting started is much easier when you know what the first step should be. In Back to Business, career coaching and re-entry experts Nancy McSharry Jensen and Sarah Duenwald, have put together a guide for women returning to the workplace.

Practical and easy to understand, Back to Business teaches you how to:

-Identify and talk about what you want.
-Understand your personal brand and how your skills translate to your new career.
-Become professionally relevant and gain confidence in returning to the workforce.
-Look for job opportunities while being productive and intentional with your time.

Nancy and Sarah understand through first-hand experience the anxiety of returning to work. They have helped hundreds of women facing the job search process to overcome the anxiety of what is often overwhelming life change.

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Creative Strategy And The Business Of Design

₦7,000.00

Remaining relevant as a creative professional takes more than creativity–you need to understand the language of business. The problem is that design school doesn’t teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you’ll learn about the business objectives and marketing decisions that drive your creative work. The curtain’s been pulled away as marketing-speak and business jargon are translated into tools to help you:

–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships

You already have the creativity; now it’s time to gain the business insight. Once you understand what the people across the table are thinking, you’ll be able to think how they think to do what we do.

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No Filter

₦7,000.00

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only thirteen employees.

That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach a billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.

Frier draws on unprecedented access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers worldwide—to show how Instagram has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. “Deeply reported and beautifully written” (Nick Bilton, Vanity Fair), No Filter examines how Instagram’s dominance acts as a lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.

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Break Through The Noise

₦7,000.00

The odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.

Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.

Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.

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000

Go Where There Is No Path

₦7,000.00

Gray, the son of a single working mother who had him at age fourteen, grew up in deep poverty in Birmingham, Alabama. An academic star, he had every qualification for attending a top college—except for the financial means. Desperate, Gray headed off the beaten path, searching online to apply for every scholarship he could find. His hustle resulted in awards of 1.3 million dollars and became his call to action to help other students win their own “schollys.” It inspired him to start up Scholly, an app that matches college applicants with millions of dollars in outside scholarships that often go unclaimed.

When he was a senior at Drexel University, he appeared on Shark Tank as CEO of Scholly. In the most heated fight in the show’s history, the sharks challenged Gray as to whether his app was a charity or a profitable business. Both, he insisted, proposing a new paradigm for social entrepreneurship and netting deals from Lori Grenier and Daymond John.

At the time Scholly’s subscriber base was 90,000 users. Today the app has 4 million subscribers who have won scholarships totaling more than $100 million. Meanwhile, Gray—without help from the mostly all-white boy’s club of Silicon Valley—has emerged as a tech startup superhero now tackling the crisis of student debt with innovative, unrivaled strategies.

Gray’s premise is that when you lead with the good—confronting issues such as poverty and racism—the money will follow. His story is proof that when you develop a mindset for success, you turn disadvantages into gold. And when you create opportunities for others, you enrich the marketplace for yourself too.

Gray shows us, we can carve out new paths to better days and leave trails for others.

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The Leadership Playbook

₦7,000.00

There are enormous differences between managing and coaching. Yet many companies and organizations encourage their leaders to coach teams without ever teaching them how and without creating a culture that supports coaching.

Nathan Jamail—a leading consultant, professional speaker, and the president of his own group of businesses—trains coaches at several Fortune 500 companies and learned that it takes not only different skills to achieve success, but a truly effective coach needs an organizational culture that creates and multiplies the success of every motivated team member. The Leadership Playbook shows leaders the skills necessary to be an effective coach and to build effective teams by:

-Fostering employees’ belief in the culture of a company
-Resolving issues proactively rather than reactively and creating an involvement that constantly pushes employees to be their best
-Focusing on the more humane principles of leadership—gratitude, positivity, and recognition—that keep morale high
-Holding teams and individuals accountable
-Constantly recruiting talent (“building the bench”) rather than filling positions only when they are empty

Combining research, interviews, and inspiring stories with the lessons that have earned Jamail the respect of the world’s foremost corporations including CISCO, FedEx, Sprint, the U.S. Army, and State Farm; The Leadership Playbook will dominate the category for years to come.

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The Compass And The Radar

₦7,000.00

Paolo Gallo offers a unique pathway toward identifying the right career, finding the ideal job and developing a moral compass–the solid value system that will then anchor the reader in their professional lives.

With a creative and engaging mix of coaching practice, management theories, case studies and personal story-telling, this book helps readers to identify both their own compass–which relates to integrity, passion and internal value systems–and radar–which helps them to understand organizational complexity and ‘read’ workplace dynamics and situations.

The Compass of Success is founded on a series of searching questions that will enable anyone to find their compass and radar to achieve personal success:

· How can I find out what my real strengths and talents are?
· Do I love what I do?
· How can I find a job with a company that truly reflects my values?
· What are the prices I am willing to pay for a meaningful and rewarding career?
· How should I define a successful career?

Key chapters offer practical tools, as well as insights on the trade-offs and difficult choices that everyone will need to make at some point in their careers–all of which will underline the importance of having the most robust moral compass.

In the midst of a volatile and uncertain world, one in which technology, AI and digital resources are transforming the work environment, The Compass and the Radar allows readers to pause, reflect, and consider who they are, what they stand for, and how to remain free.

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Mad Genius

₦7,000.00

Create your next breakthrough

Mad Genius is a unique book for entrepreneurs–and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you.

Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid–if they ever were.

There’s a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren’t from the taxi industry. Innovation, discovery, and creating disruption require blowing up conventional thinking and unleashing your entrepreneurial brilliance.

Mad Genius is a fire hose of creative stimulation that will spark breakthrough ideas and show you how to nurture them.

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