Business & Economics

Go Where There Is No Path

7,000.00

Gray, the son of a single working mother who had him at age fourteen, grew up in deep poverty in Birmingham, Alabama. An academic star, he had every qualification for attending a top college—except for the financial means. Desperate, Gray headed off the beaten path, searching online to apply for every scholarship he could find. His hustle resulted in awards of 1.3 million dollars and became his call to action to help other students win their own “schollys.” It inspired him to start up Scholly, an app that matches college applicants with millions of dollars in outside scholarships that often go unclaimed.

When he was a senior at Drexel University, he appeared on Shark Tank as CEO of Scholly. In the most heated fight in the show’s history, the sharks challenged Gray as to whether his app was a charity or a profitable business. Both, he insisted, proposing a new paradigm for social entrepreneurship and netting deals from Lori Grenier and Daymond John.

At the time Scholly’s subscriber base was 90,000 users. Today the app has 4 million subscribers who have won scholarships totaling more than $100 million. Meanwhile, Gray—without help from the mostly all-white boy’s club of Silicon Valley—has emerged as a tech startup superhero now tackling the crisis of student debt with innovative, unrivaled strategies.

Gray’s premise is that when you lead with the good—confronting issues such as poverty and racism—the money will follow. His story is proof that when you develop a mindset for success, you turn disadvantages into gold. And when you create opportunities for others, you enrich the marketplace for yourself too.

Gray shows us, we can carve out new paths to better days and leave trails for others.

Break Through The Noise

7,000.00

The odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.

Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.

Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.

Extreme Productivity

6,500.00

Discover the secrets to professional productivity and high performance. Extreme Productivity is for anyone feeling overwhelmed by their existing workload—facing myriad competing demands and multiple time-sensitive projects. Offering antidotes to a calendar full of boring meetings and a backlog of e-mails, Robert Pozen explains how to determine your highest priorities and match them with how you actually spend your time.

Pozen demonstrates that in order to be truly productive, professionals must make a critical shift in their mind-set: from hours worked to results produced. In a knowledge-based economy, what’s important is what you’ve accomplished, not how many hours you’ve logged at your desk.

Pozen teaches you how to efficiently complete your large projects and quickly move through the small stuff. He shows you how to delegate functions and manage your boss. He helps people at all stages of their careers read, write, and make presentations more effectively. He provides professionals with practical tips on how to efficiently use their time—while leading full and productive personal lives as well.

The Go-Giver Influencer

6,500.00

The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods.

Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products–if he can negotiate terms and conditions that will protect his company’s integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors–if Angels Clothed in Fur can be persuaded to give them an exclusive.

At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors’ philosophies: The Five Secrets of Genuine Influence.

The story ends in a way that surprises everyone–and with lessons we can all apply in our efforts to resolve conflicts and influence others.

No Filter

7,000.00

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only thirteen employees.

That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach a billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.

Frier draws on unprecedented access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers worldwide—to show how Instagram has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. “Deeply reported and beautifully written” (Nick Bilton, Vanity Fair), No Filter examines how Instagram’s dominance acts as a lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.

The Best Place To Work

6,500.00

In The Best Place to Work, award-winning psychologist Ron Friedman, Ph.D. uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance.

Surrounded By Bad Bosses (And Lazy Employees)

8,000.00

Everyone has had a bad boss. You might have one right now. You might even be one. Bad bosses are a fact of the workplace, whether they’re short-tempered, unclear about expectations, or too disorganized to manage so much as a stapler. But how do you not only survive a difficult boss, but help your career thrive despite them?

By identifying your boss’s behavior profile you’ll be better able to interact with them no matter what the situation. Erikson offers example stories and concrete steps to help you thrive in any work situation.

Of course, much as we love to blame our bosses, sometimes management isn’t the problem at all. For every bad boss there is also a lazy employee, so Erikson also looks at the issue from a completely different perspective―employees themselves― and explores why some colleagues frequently underachieve, and what you can do to change this if you’re the boss.

Written with Erikson’s signature humor and warmth, Surrounded by Bad Bosses (And Lazy Employees) will help you deal with the most hopeless managers and employees you can imagine―and keep you entertained along the way.

Run To Win

7,500.00

For the past thirty-five years EMILY’s List has helped the campaigns of thousands of pro-choice Democratic women, but the hardest part has always been convincing more women to run. Then Donald Trump was elected, and something shifted into place. American women who were furious and frustrated were looking for a way to channel their outrage into action, united in proclaiming, “If that guy can get elected, why not me?”

The day after the 2016 election, dozens of women searched out an old sign-up link buried on the EMILY’s List website. By Thanksgiving, those dozens had grown to a few thousand. And that was only the beginning. By the end of 2018, there were nearly fifty thousand women signed up to run for office, with scores more signing up each day.

Run to Win is for all women who are looking to lead. Organized around the steps that EMILY’s List coaches its candidates through (from deciding to run through celebrating victory), this book is full of essential lessons for any woman trying to succeed in a male-dominated field. Their arena is politics but their message is universal.

And Stephanie Schriock is the most qualified person to share these lessons. Not only is she a powerful figure in politics but she’s also a woman who commands respect for her astounding success as president of EMILY’s List and a longtime Democratic operative. Her message is uplifting and actionable, her voice is that of your best girlfriend walking you through what you need to consider as you make your plan, and her experience coaching the biggest female candidates in recent elections (including all of the female 2020 Democratic presidential candidates) makes her the de facto authority on the strategies women can employ to run, fight, and win, whatever their field or goal.

Being Strategic

6,000.00

Strategy? Tactics? Confused?

How many times have you sat in a meeting and heard someone say, “We’re not being very strategic” or “We need to approach this more strategically”? If your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, and no one is the wiser as to what “strategic” really means.

Next time, say this: “Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we’re doing?”

Everybody talks about strategy, but there is a big gap between discussing strategy and using a practically strategic approach to achieving the business, the career, or the life you most want.

In this book, Erika Andersen offers you a step-by-step model and skills for making being strategic a powerful habit of mind and action

The Age Of Influence

6,000.00

We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.

Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way.

In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:

-Identify,?approach, and engage the right influencers for their brand or product.
-Determine?what resources to put behind influencer campaigns.
-Manage the business side of influencer marketing, including tools that will help measure ROI.
-Develop?their brand’s social media voice to become an influencer in its own right.

This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

Creative Strategy And The Business Of Design

7,000.00

Remaining relevant as a creative professional takes more than creativity–you need to understand the language of business. The problem is that design school doesn’t teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you’ll learn about the business objectives and marketing decisions that drive your creative work. The curtain’s been pulled away as marketing-speak and business jargon are translated into tools to help you:

–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships

You already have the creativity; now it’s time to gain the business insight. Once you understand what the people across the table are thinking, you’ll be able to think how they think to do what we do.

The Career Manifesto

6,000.00

The Career Manifesto presents an inspiring and refreshingly simple approach to finding your passion and purpose and then jumpstarting a dream career to achieve those, by asking three essential questions:

– What do you want your impact to be?
– What are the potential pathways that move you towards your purpose?
– How can you hold yourself accountable for your goals?

Award-winning CEO of XO Group and sought-after speaker, Michael Steib, draws on his own diverse work experience and career highlights as well as powerful anecdotes from other successful business leaders to offer expert guidance, field-tested advice, and interactive exercises that will help you answer these three key questions, envision a goal and then craft and execute a plan to achieve it. For young professionals, entrepreneurs, and creatives seeking more purpose and meaning in their work and lives, The Career Manifesto is the essential way to build–and follow through on–an effective plan to excel at whatever job, project or career goal you put your mind to.

Back To Business

7,000.00

When on the hunt for a job, make sure your LinkedIn profile is just as polished and updated as your resume. If you aren’t getting responses from recruiters, chances are your profile is missing pertinent keywords that bots aren’t selecting. In addition, dress codes have changed too, so you’ll need to know new technologies such as Slack and Google+ Hangouts. If you have no idea what any of this means, YOU’RE NOT ALONE.

You’re one of the forty-five percent of women who, after taking a career break, quickly discovered that the job search has changed rapidly in the last decade. With new modes of communication, rules of discoverability and expectations, this book lays out a clear path for anyone ready to re-enter the workforce.

Getting started is much easier when you know what the first step should be. In Back to Business, career coaching and re-entry experts Nancy McSharry Jensen and Sarah Duenwald, have put together a guide for women returning to the workplace.

Practical and easy to understand, Back to Business teaches you how to:

-Identify and talk about what you want.
-Understand your personal brand and how your skills translate to your new career.
-Become professionally relevant and gain confidence in returning to the workforce.
-Look for job opportunities while being productive and intentional with your time.

Nancy and Sarah understand through first-hand experience the anxiety of returning to work. They have helped hundreds of women facing the job search process to overcome the anxiety of what is often overwhelming life change.

Flip The Script

7,000.00

If there’s one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it’s that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.

What people love, however, is coming up with a great idea on their own, even if it’s the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they’re smarter than you.

That’s why Oren is throwing out the old playbook on persuasion. Instead, he’ll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they’ll believe it, trust it, and get excited about it. Then they’ll buy in and feel good about the chance to work with you.

That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.

And as you’ll see in this book, Oren has been in a lot of different situations.

He’ll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He’ll even show you how to become so compelling that buyers are even more attracted to you than to your product.

These days, it’s not enough to make a great pitch.

To get attention, create trust, and close the deal, you need to flip the script.

The Elevated Communicator

8,000.00

Our work lives revolve around effective communication. It is essential for cultivating trust and team collaboration, as well as strengthening our motivation and well-being at work. And with teams experiencing more anxiety, stress, and burnout than ever before, strong communication skills have never been more essential.

The key to this clear and effective communication begins with understanding our own personal communication styles. Bringing our whole and authentic selves to work improves relationships and teamwork. The better we know what drives us, how we impact others, and how our wellbeing impacts our communication, the faster we can close communication gaps to build healthy, successful, and satisfying work lives and more intentional careers.

Drawing on more than a decade of original research on communication tendencies and proven mindfulness and habit-formation techniques, Maryanne O’Brien has developed a proprietary model of communication styles: Expressive, Reserved, Direct, or Harmonious.

In The Elevated Communicator, you will find:

-A self-assessment to discover your style
-An in-depth style profile to strengthen self-awareness and help you play to your strengths
-Strategies to manage your communication style under stress
-Practices to improve your wellbeing and reduce conflict
-Ways to care for your communication style and improve your wellbeing
-Methods to flex toward other styles to communicate more effectively with people
-Advice on building healthy, trusted, and productive working relationships

How Innovation Works

6,500.00

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike.

Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It happens mainly in just a few parts of the world at any one time. It still cannot be modeled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.

Ridley derives these and other lessons from the lively stories of scores of innovations, how they started and why they succeeded or failed. Some of the innovation stories he tells are about steam engines, jet engines, search engines, airships, coffee, potatoes, vaping, vaccines, cuisine, antibiotics, mosquito nets, turbines, propellers, fertilizer, zero, computers, dogs, farming, fire, genetic engineering, gene editing, container shipping, railways, cars, safety rules, wheeled suitcases, mobile phones, corrugated iron, powered flight, chlorinated water, toilets, vacuum cleaners, shale gas, the telegraph, radio, social media, block chain, the sharing economy, artificial intelligence, fake bomb detectors, phantom games consoles, fraudulent blood tests, hyperloop tubes, herbicides, copyright, and even life itself.

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