Business & Economics

Affordable

7,000.00

Affordable delineates the roles of the five essential participants in delivering affordable housing: the Government, the Private Sector, Professionals, the Community, and the Individual. Each chapter describes what the particular participant needs to do, or to view differently, so that sustainable affordable housing can be achieved. Affordable is action-oriented, with the various action points set in a format to be acted upon independently by any player, even if some or all of the other essential players are not yet on board. It draws on experiences from European, Latin American and African contexts and is a book designed to help you to think critically about housing issues and to think differently about housing delivery.

Talent Is Overrated

7,000.00

Why are certain people so incredibly great at what they do? Most of us think we know the answer—but we’re almost always wrong. That’s important, because if we’re wrong on this crucial question, then we have zero chance of getting significantly better at anything we care about.

Happily, the real source of great performance is no longer a mystery. Bringing together extensive scientific research, bestselling author Geoff Colvin shows where we go wrong and what actually makes world-class performers so remarkable. It isn’t specific, innate talent, nor is it plain old hard work. It’s a very specific type of work that anyone can do—but most people don’t.

What’s more, the principles of great performance apply to virtually any activity that matters to you. Readers worldwide have been inspired by this book’s liberating message: You don’t need a one-in-a-million natural gift. Better performance, and maybe even world-class performance, is closer than you think.

The Microsoft Story

7,000.00

It wasn’t so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon.

But, now, Microsoft is back on top. The company’s value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed?

Since Satya Nadella took over as CEO, the company has gone through significant changes. The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled:the cloud.

Through the story of Microsoft, you’ll learn:

– How to build a nimble company culture that supports innovation and growth.
– How to return a forgotten brand to the spotlight.
– How to recognize and build upon successful business lines, while letting go of underperforming initiatives.
– When to change the entire way you do business.
And much, much more.

The Domino’s Story

7,000.00

As one of the most technologically advanced fast-food chains in the market, Domino’s has cemented their reputation for innovation, paved in industry-leading profits. In February 2018, according to Ad Age, Domino’s unseated Pizza Hut to become the largest pizza seller worldwide in terms of sales.

Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first. For the first time, the adaptable strategies behind the rise and dominance of Domino’s are outlined in these pages.

Through the story of the Domino’s, you’ll learn:

– How to create meaningful innovation without changing the core of the product that people already love.
= How to recognize and take advantage of unique opportunities to alleviate your customers’ pain points.
– How to grow a company by taking a holistic approach to the business.
– And, the importance of delivering a quality experience that will keep customers calling for more.

The Sephora Story

7,000.00

Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry.

The Sephora Story teaches readers how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store.

But it’s just makeup, right? Wrong. It’s an experience, and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers. Through Sephora’s story, you will learn:

-How to lead the evolution of a decades old brand and how to relaunch it in a new market.
-How to create a customer experience that revolutionizes an industry.
-How to bring together multiple brands under one roof without compromising their identities.
-And how to reach a younger audience and ignite a passion for your product.

Driven By Difference

7,000.00

Today’s board rooms, think tanks, and staff lounges are more diverse than ever before. But these cultural differences can either lead to gridlock among stubborn, single-minded thinkers or they can catalyze innovation and growth among an expansive team of creative, distinctive individuals. Diverse teams are far more creative than homogenous teams–but only when they are managed effectively.

Driven by Difference identifies the management practices necessary to minimize conflict while maximizing the informational diversity found in varied values and experiences. Drawing on the cultural intelligence of diversity success stories from Google, Alibaba, Novartis, and other groundbreaking companies, this must-have resource teaches managers of diverse groups how to:
• Create an optimal environment
• Consider the various audiences when selecting and selling an idea
• Design and test for different users
• Fuse differing perspectives
• Align goals and expectations
• And more

New perspectives and talents have joined your company’s ranks in recent years. Are you seeing the increased innovation and success that should be resulting from such diversity?

The Target Story

7,000.00

In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.

The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now.

Through the story of Target, you’ll learn:

– How to remain nimble in times of tremendous change.
– How to reinvent a six-decade-old iconic brand.
– How to know when to build it yourself or bring in the experts.
– When to change the entire way you do business.

And much, much more.

The NBA Story

7,000.00

What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.

Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous.

The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league.

Through the story of the NBA, you’ll learn:

– How to keep a dream alive when it seems like no one wants to see it come true.
– How a company can find their way out of a financial crisis.
– How presentation is the secret sauce to the success of any show.
– And how a company can build a loyal fanbase who will do anything to keep them on top.

The Partnership

7,000.00

The inside story of one of the world?s most powerful financial Institutions

Now with a new foreword and final chapter, The Partnership chronicles the most important periods in Goldman Sachs?s history and the individuals who built one of the world?s largest investment banks. Charles D. Ellis, who worked as a strategy consultant to Goldman Sachs for more than thirty years, reveals the secrets behind the firm?s continued success through many life-threatening changes. Disgraced and nearly destroyed in 1929, Goldman Sachs limped along as a break-even operation through the Depression and WWII. But with only one special service and one improbable banker, it began the stage-by-stage rise that took the firm to global leadership, even in the face of the world-wide credit crisis.

Up All Night: Ted Turner, CNN, and the Birth of 24-Hour News

7,000.00

The wild inside story of the birth of CNN and dawn of the age of 24-hour news

How did we get from an age of dignified nightly news broadcasts on three national networks to the age of 24-hour channels and constantly breaking news? The answer—thanks to Ted Turner and an oddball cast of cable television visionaries, big league rejects, and nonunion newbies—can be found in the basement of an abandoned country club in Atlanta. Because it was there, in the summer of 1980, that this motley crew somehow, against all odds, launched CNN.

Lisa Napoli’s Up All Night is an entertaining inside look at the founding of the upstart network that set out to change the way news was delivered and consumed. Mixing media history, a business adventure story, and great characters, Up All Night tells the story of a network that succeeded beyond even the wildest imaginings of its charismatic and uncontrollable founder, and paved the way for the world we live in today.

The Spanx Story

7,000.00

Sara Blakely had a problem. She had a beautiful pair of white designer pants hanging in her closet just calling out to her to wear them, even though they accented her least favorite feature: cellulite. After searching high and low for a solution and coming up empty, an idea was born: Spanx.

The Spanx Story chronicles Sara’s journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today.

This book educates and inspires entrepreneurs and innovators to find the problem for their solutions and persevere through all of the hard work that goes into building a billion-dollar company. Through Sara’s story, you will learn:

– How to develop an idea and turn it into a business.
– How to start a company with very little capital by thinking outside of the box and dedicating every spare moment to your goal.
– How to recognize when it’s better to hire a CEO than to be the CEO.

And, how to stay the course and continue to believe in your idea, despite naysayers and going against an industry resistant to innovation.

Restoring The Soul Of Business

7,000.00

Businesses are leaving behind traditional meetings in favor of virtual ones, transitioning from surveys and studies to analytics and algorithms. The startling and often unacknowledged truth is that?the promise of digital transformation can only be realized when we find a way to balance it with the promise of people.?In the end, it’s the people that matter, and companies must never forget the soul that drives them.

In Restoring the Soul of Business, business leader Rishad Tobaccowala?teaches you to:

– Understand how to unleash the significant benefit that can be realized by combining emotion and data, human and machine, analog and digital.
– Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from discouraged employees who don’t contribute ideas, and poor customer service due to automated, robotic processes.
– Explore how organizations of various sizes and from different industries have successfully reoriented their thinking on how to fuse technology and humanity.
– Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology.
– Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business.
– Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges you to move forward with the kind of balance that capitalizes transformation and produces one great success after another.

Think Outside The Building

7,000.00

Over a decade ago, renowned innovation expert Rosabeth Moss Kanter co-founded and then directed Harvard’s Advanced Leadership Initiative. Her breakthrough work with hundreds of successful professionals and executives, as well as aspiring young entrepreneurs, identifies the leadership paradigm of the future: the ability to “think outside the building” to overcome establishment paralysis and produce significant innovation for a better world.

Kanter provides extraordinary accounts of the successes and near-stumbles of purpose-driven men and women from diverse backgrounds united in their conviction that positive change is possible.

A former Trader Joe’s executive, for example, navigated across business, government, and community sectors to deal with poor nutrition in inner cities while reducing food waste. A concerned European banker used the power of persuasion, not position, to find novel financing for improving the health of the oceans. A Washington couple enticed global partners to join an Uber-like platform to match skilled refugees with talent-hungry companies. A visionary journalist-turned-entrepreneur closed social divides by giving fifty million social media users access to free local education and culture.

When traditional approaches are inadequate or resisted, advanced leadership skills are essential. In this book, Kanter shows how people everywhere can unleash their creativity and entrepreneurial adroitness to mobilize partners across challenging cultural, social, and political situations and innovate for a brighter future.

How I Built This

7,000.00

Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).

Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

The Capital One Story

7,000.00

What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry.

After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company’s two young founders set out to individualize credit, the financial world thought they were crazy… until it was clear that they weren’t.

Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated.

Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business wasonce turned down by every one of their competitors buthas since grown to dominate the industry.

Through the story of Capital One, you’ll learn:

-How to recognize underserved sections of a market.
-How rejection by every company in the business doesn’t mean it’s time to quit.
-How to determine what people want and how to get it to them.
-And how to employ marketing campaigns that will change the way people live.

Good Economics For Hard Times

7,000.00

Figuring out how to deal with today’s critical economic problems is perhaps the great challenge of our time. Much greater than space travel or perhaps even the next revolutionary medical breakthrough, what is at stake is the whole idea of the good life as we have known it.

Immigration and inequality, globalization and technological disruption, slowing growth and accelerating climate change–these are sources of great anxiety across the world, from New Delhi and Dakar to Paris and Washington, DC. The resources to address these challenges are there–what we lack are ideas that will help us jump the wall of disagreement and distrust that divides us. If we succeed, history will remember our era with gratitude; if we fail, the potential losses are incalculable.

In this revolutionary book, renowned MIT economists Abhijit V. Banerjee and Esther Duflo take on this challenge, building on cutting-edge research in economics explained with lucidity and grace. Original, provocative, and urgent, Good Economics for Hard Times makes a persuasive case for an intelligent interventionism and a society built on compassion and respect. It is an extraordinary achievement, one that shines a light to help us appreciate and understand our precariously balanced world.

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