Business & Economics

A veteran journalist discovers an ancient system of speech techniques for overcoming the fear of public speaking – and reveals how they can profoundly change our lives.

The global coronavirus pandemic has thrown into stark relief how “business as usual” is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy—for us—to survive, we need nothing less than a seismic shift in the way we do business.

Enter Simon Mainwaring, New York Times-bestselling author and founder and CEO of We First. A decade ago, he showed how business leaders and consumers could use social media to build a better world in We First. Now, after decades of research and field experience at the vanguard of the world’s most successful brand revolutions, he provides in Lead With We a blueprint for doing business better in today’s challenged world.

By leading with “we”—putting the collective above the individual, holding the sum above the parts, and emphasizing the importance of the role that everyone plays—you can not only help solve the escalating challenges of today but also unlock extraordinary growth for your business, and abundance on our planet.

Timely and compelling, this book’s message is simple: The future of profit is people’s purpose, aligned. Lead With We not only examines why we must all conduct business differently in order to grow in today’s market, but provides the how—concrete steps any reader, wherever they find themselves in the business hierarchy, can take toward success.

From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies.

The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry. Hollywood studios are now bending over backward to make movies that will appeal to China’s citizens—and gain approval from severe Communist Party censors. At the same time, and with America’s unwitting help, China has built its own film industry into an essential arm of its plan to export its national agenda to the rest of the world. The competition between these two movie businesses is a Cold War for this century, a clash that determines whether democratic or authoritarian values will be broadcast most powerfully around the world.

Red Carpet is packed with memorable characters who have—knowingly or otherwise—played key roles in this tangled industry web: not only A-list stars like Matt Damon, Angelina Jolie, and Richard Gere but also eccentric Chinese billionaires, zany expatriate filmmakers, and starlets who disappear from public life without explanation or trace. Schwartzel combines original reporting, political history, and show-biz intrigue in an exhilarating tour of global entertainment, from propaganda film sets in Beijing to the boardrooms of Hollywood studios to the living rooms in Kenya where families decide whether to watch an American or Chinese movie. Alarming, occasionally absurd, and wildly entertaining, Red Carpet will not only alter the way we watch movies but also offer essential new perspective on the power struggle of this century.

Boundless Leadership provides a complete and systematic roadmap to finding meaning in your work, realizing your full leadership potential, and inspiring your team with resilience, innovation, compassion and confidence. Contemplative psychotherapist Joe Loizzo, MD, PhD, and executive advisor Elazar Aslan, MBA, PCC, offer a new science-based vision of leadership that prescribes disciplines of mind, heart, and body to help leaders cultivate clarity, compassion and fearlessness for themselves and throughout their organization.

Boundless Leadership offers accessible, real world applications to bring ease to leading oneself and others, and provides examples from the authors’ experience with clients, including CEOs of multi-billion-dollar businesses, entrepreneurs and managers trying to balance the complex challenges of work and life in our interdependent age. Each section includes a range of practices based on neuropsychology and contemplative science, including guided meditations to improve focus and awareness, cultivate empathy and compassion, and build fearlessness and flow.

Each section also offers a practical application to ease daily challenges, including clarifying intentions for better decision-making, improving accountability and responsibility for better team collaboration, and embodying purpose to optimize impact on one’s organization and society at large. Boundless Leadership is especially needed during this explosion of remote working and provides advice and guidance to remain productive and joyful when your work environment is in flux. Whether you’re a CEO, manager, team leader, consultant, coach, social entrepreneur or community activist, this book offers the tools you need to clarify your vision, lead others, and ignite positive change in the world–giving you a much needed advantage in today’s fast-paced digital age.

A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right.

With over 30 years of experience building world-class brands, branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies, best practices, and the latest research to offer invaluable advice on every aspect of brand management, including:

-The 6 most powerful sources of brand differentiation
-5 elements that trigger brand insistence
-Turning brand strategy into advertising
-Online branding
-Social responsibility, sustainability, and storytelling
-60 nontraditional marketing techniques

An organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t!