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Unlock Your Potential

₦15,000.00

Today, 54% of college graduates regret choosing to invest in a degree, over 70% of Americans detest their jobs (part of why they change jobs every 20 months on average), and 2 out of 3 of Americans will never be able to stop working and retire.

But what are we supposed to do? Is there an alternative to the “system of systems” we live in: school, college (debt), job, different job, more different jobs, 401K/pension, retire (hopefully but probably not)? And if there is an alternative can it really work for everyone regardless of where they currently are in the system? Is there something else out there that works equally well for the 18-year-old deciding whether or not to go to college, the 45-year-old questioning his/her career path, the 65-year-old who is way short of being able to retire, and anyone else feeling dazed and confused in the modern world?

In Unlock Your Potential, author and entrepreneur Jeff Lerner answers those questions with a resounding YES! He shows readers how the failings of our education, employment, and retirement systems have opened doors most people didn’t even know exist. And, most important, he’ll show YOU how to step through those doors—where they exist, how they work, what it takes to go through them, and what’s on the other side.

Jeff is the founder and Chief Vision Officer of ENTRE Institute, the world’s fastest growing education company and the first institute of higher learning dedicated to entrepreneurialism. Now, he is sharing his story and lessons learned from his own rags-to-riches journey from a broke musician to a $100 million entrepreneur. In this book, you’ll discover “digital real estate—an asset that generates income, builds wealth, and supports any life you choose to live—along with strategies any employee, business owner, retiree, child, etc. can use to escape the broken system and create their dream life in the modern world.

Let Unlock Your Potential serve as the blueprint: a master key to unlocking your full potential and living a life no one told you was possible. Herein lies the key for anyone, anywhere in the world to escape the broken system and create a quality of life that was unimaginable a generation ago.

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000

Get Scrappy

₦7,000.00

It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master–all on tighter budgets than ever before.

In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to:

– Demystify digital marketing in a way that makes sense for your business
– Do more with less
– Build a strong brand with something to say
– Create relevant and engaging content for your social media platforms
– Spark dialogue with your community of customers
– Measure what matter

The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!

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000

People Over Profit

₦7,000.00

Every day major headlines tell the story of a new and better American marketplace. Established corporations have begun reevaluating the quality of their products, the ethics of their supply chain, and how they can give back by donating a portion of their profit to meaningful causes. Meanwhile, millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models.

Sevenly founder Dale Partridge uncovers the seven core beliefs shared by consumers, starters, and leaders behind this transformation. These beliefs have enabled Dale to build a multimillion-dollar company that is revolutionizing the marketplace

In People Over Profit, Partridge will help you realize:

– People matter
– Truth wins
– Transparency frees
– Authenticity attracts
– Quality speaks
– Generosity returns
– Courage sustains

Partridge believes these beliefs are the secret to creating a sustainable world that values honesty over deception, transparency over secrecy, authenticity over hype, and ultimately, people over profit.

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Boundless Leadership

₦15,000.00

Boundless Leadership provides a complete and systematic roadmap to finding meaning in your work, realizing your full leadership potential, and inspiring your team with resilience, innovation, compassion and confidence. Contemplative psychotherapist Joe Loizzo, MD, PhD, and executive advisor Elazar Aslan, MBA, PCC, offer a new science-based vision of leadership that prescribes disciplines of mind, heart, and body to help leaders cultivate clarity, compassion and fearlessness for themselves and throughout their organization.

Boundless Leadership offers accessible, real world applications to bring ease to leading oneself and others, and provides examples from the authors’ experience with clients, including CEOs of multi-billion-dollar businesses, entrepreneurs and managers trying to balance the complex challenges of work and life in our interdependent age. Each section includes a range of practices based on neuropsychology and contemplative science, including guided meditations to improve focus and awareness, cultivate empathy and compassion, and build fearlessness and flow.

Each section also offers a practical application to ease daily challenges, including clarifying intentions for better decision-making, improving accountability and responsibility for better team collaboration, and embodying purpose to optimize impact on one’s organization and society at large. Boundless Leadership is especially needed during this explosion of remote working and provides advice and guidance to remain productive and joyful when your work environment is in flux. Whether you’re a CEO, manager, team leader, consultant, coach, social entrepreneur or community activist, this book offers the tools you need to clarify your vision, lead others, and ignite positive change in the world–giving you a much needed advantage in today’s fast-paced digital age.

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Mad Genius

₦7,000.00

Create your next breakthrough

Mad Genius is a unique book for entrepreneurs–and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you.

Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid–if they ever were.

There’s a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren’t from the taxi industry. Innovation, discovery, and creating disruption require blowing up conventional thinking and unleashing your entrepreneurial brilliance.

Mad Genius is a fire hose of creative stimulation that will spark breakthrough ideas and show you how to nurture them.

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How Not To Hire

₦6,500.00

It’s the same cycle: you diligently sort through résumés to find the cream of the crop. You have amazing interviews and confidently land on the one, but two weeks into the job and the one turns out to be the wrong one. What gives? Well, you’re clearly screwing something up, and it’s time to find out what it is.

It’s frustrating. You’re up to date on all the newest interview techniques. You know what to look for on candidates’ résumés. You inspect social media profiles for red flags and put them through an in-depth panel interview. They pass with flying colors.

But still, a week or two into the job, it’s clearly not working out. They turn out to be less motivated than they claimed. They didn’t reveal their tendencies in the interview, and they don’t have the skills necessary to do the job. Chances are it’s not about what you’re doing right in the hiring process–it’s about what you’re doing wrong.

How Not to Hire is filled with interviews and stories of people who were being held back by the things they didn’t realize were working against them. The workplace is a minefield filled with politics and unspoken rules. This book is here to teach you:

-How you’re screwing it up and what to do about it
-How other people screwed it up before figuring it out
-What you should stop doing immediately
-What you should be doing more of

Now, stop panicking and letting frustration hold you back. This book is the tool you need to get the best candidates for the interview and the right person for the job!

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The Career Code

₦8,000.00

In The Career Code, fashion and digital entrepreneurs Katherine Power and Hillary Kerr bring you the Everygirl’s guide for creating your own professional success, on every level, flawlessly. The book is filled with insightful, pragmatic “career codes” to follow, as well as all of the practical, how-to advice they’ve learned while building their company from zero employees in 2006, to the thriving, multibrand, multiplatform, multi-million dollar company it is today.

In this approachable, authoritative, and inspirational book, you will find the most useful and accessible tips and tricks to strategically build your career into exactly what you want it to be, from negotiating your salary to avoiding the biggest mistake most people make when they quit. Chapters include advice on résumé building, dressing for the job you want, and how to effectively communicate at work—even with the most difficult colleagues—all done with the Who What Wear girls’ practical and polished signature style. It gives you total insight into how you can excel at work in every arena, whether you’re just starting your very first job, contemplating switching fields, or finally a boss who’s building her own team. The Career Code also includes over 20 of Hillary and Katherine’s best “life hacks” to ensure your out-of-office life runs just as smoothly as your career.

Take your ambition to the next level and give your career the stylish edge it deserves. This is the must-have handbook for every woman at every stage of her career, no matter where she sits in the boardroom.

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000

The Power Of Emotions At Work

₦9,000.00

We’ve all been taught that we must suppress or avoid emotions at work, but this inevitably leads to a loss in productivity, diminished creativity, and crushing job dissatisfaction. Research shows 85 percent of us avoid communicating crucial workplace problems upward, and many of us who are employed are actively looking for a different job. What’s going on?

With The Power of Emotions at Work, McLaren teaches communication and empathy skills to workers at all levels, including:

· How to co-create a healthy and well-balanced social environment that benefits all workers in any type of organization
· How to recognize your primary emotional role―and the roles of others
· How to support people in your organization who perform the most “emotional labor”
· Where to find authentic motivation and engagement in your job
· How to go from an “unintentional community” to a place of genuine belonging, and much more

We all yearn to be our authentic selves at work, where we feel supported and can communicate our feelings and frustrations in a constructive way. Workplaces are “unintentional communities,” says Karla McLaren, because without access to our emotions at work, we are left without the tools we need to do our best work in a functional community. This is your resource to help you understand and engage intelligently with emotions at work―so you can help to create healthy and intentional communities where people and projects thrive.

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Brand Aid

₦9,000.00

A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right.

With over 30 years of experience building world-class brands, branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies, best practices, and the latest research to offer invaluable advice on every aspect of brand management, including:

-The 6 most powerful sources of brand differentiation
-5 elements that trigger brand insistence
-Turning brand strategy into advertising
-Online branding
-Social responsibility, sustainability, and storytelling
-60 nontraditional marketing techniques

An organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t!

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The Essentials Of Contemporary Marketing

₦12,000.00

As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods – placing emphasis upon platforms such as social media.

Designed for both undergraduate and postgraduate students, as well as those in executive education and general business, The Essentials of Contemporary Marketing covers a wide range of themes, including:

– Consumer behaviour
– The latest marketing research
– Services marketing
– Brand management
– Global marketing, and
– Ethics in marketing.

Each chapter includes case studies to illustrate and contextualise the topics covered, featuring companies as diverse as Amazon, McLaren, Unilever, UBS and Virgin Money.

In alignment with its subject matter, The Essentials of Contemporary Marketing prioritises practicality over theory-based content – providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.

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Upstream

₦8,500.00

So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention?

Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas.

Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?

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000

Competitive Strategy

₦15,000.00

Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter’s “Competitive Strategy” has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity – like all great breakthroughs – Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies – lowest cost, differentiation, and focus – which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.

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000

The Compass And The Radar

₦7,000.00

Paolo Gallo offers a unique pathway toward identifying the right career, finding the ideal job and developing a moral compass–the solid value system that will then anchor the reader in their professional lives.

With a creative and engaging mix of coaching practice, management theories, case studies and personal story-telling, this book helps readers to identify both their own compass–which relates to integrity, passion and internal value systems–and radar–which helps them to understand organizational complexity and ‘read’ workplace dynamics and situations.

The Compass of Success is founded on a series of searching questions that will enable anyone to find their compass and radar to achieve personal success:

· How can I find out what my real strengths and talents are?
· Do I love what I do?
· How can I find a job with a company that truly reflects my values?
· What are the prices I am willing to pay for a meaningful and rewarding career?
· How should I define a successful career?

Key chapters offer practical tools, as well as insights on the trade-offs and difficult choices that everyone will need to make at some point in their careers–all of which will underline the importance of having the most robust moral compass.

In the midst of a volatile and uncertain world, one in which technology, AI and digital resources are transforming the work environment, The Compass and the Radar allows readers to pause, reflect, and consider who they are, what they stand for, and how to remain free.

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The Future Of Competitive Strategy

₦14,000.00

How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage.

Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing.

Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.

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Do It Speaking!

₦8,000.00

For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen?

Nationally-acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform?

In Do It! Speaking, Newman shares advice that helps you:

-Develop your speaking-driven revenue streams.
-Quickly commercialize your knowledge in today’s economy.
-Bolster your visibility, credibility, and bank account.
-Become a better messenger of your company’s message and dominate your marketplace.

Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

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000

Retail Recovery

₦10,000.00

This book offers a comprehensive analysis of new forces which are changing the way in which we buy products and experience brands. It includes in-depth interviews with some of the most innovative players–from John Lewis in the UK, to Nike and Patagonia in the US–in the hope of drawing out key learning points for the rest of the industry, across the globe. It also provides essential guidelines for governments, as they strive to rebuild society in the wake of recent catastrophes.

The retail industry, with which we have all grown up, has been devastated by the twin effects of the internet and the Coronavirus lockdown. Huge numbers of prestigious brands have gone under, or are a shadow of their former selves. The world economy has gone into deep recession, with reduced employment and incomes across broad swathes of society. Many discretionary products have simply become too expensive for ordinary people to buy on a regular basis. High streets and shopping malls lie half empty, causing a vacuum at the core of our societies.

There is an urgent need to regenerate our local shopping centers, in order to create new hope in depressed areas. So how can retailers and brands respond to this crisis? Fortunately, new shoots of recovery are emerging from the wreckage of the old order–new brands, new technology, new ways of providing value, and new and innovative methods of creating excitement to draw in consumers, all of which have the potential to kick-start the retail economy.

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