Business & Economics

Wal-Mart is the world’s largest company and it sets the standard — both social and commercial — for a huge swath of the global economy. In this probing investigation, historian Nelson Lichtenstein shows how the company’s success has spread evangelical Protestantism into the workplace, made South China an American workshop, and pushed American politics to the right. At the same time, he anticipates a day of reckoning, when challenges to the Wal-Mart way, at home and abroad, are likely to change the far-flung empire. Insightful and original, The Retail Revolution gives a fresh and necessary understanding of the phenomenon that has reshaped international commerce.

Uncover the six blind spots that derail women’s career paths and learn strategies to effectively overcome them for an impactful, sustainable career.

Professional women are subject to blind spots—obstacles that can minimize career potential, impact, or advancement. Some women end up drifting instead of driving through their careers, going it alone instead of building a posse, and leaving their “reputationality” (that special something we are known for) to chance.

Authors and executive coaches Brenda Wensil and Kathryn Heath have spent decades coaching more than 800 women and working with women executives, middle managers, and professionals across industries and age groups. In this book, they outline six challenges women commonly face on their professional journeys and map a way to accelerate through them for higher-impact careers. Readers will learn how to

· Set a vision, strategy, and plan for their careers
· Learn who they are, what they offer, and how to tell their stories
· Seek and act on feedback to guide their paths
· Prepare and practice for the best outcomes
· Enlist help and support from others

Effective women leaders inspire innovation, sustain profitability, manage risk, and create environments for inclusion and diversity to increase. Chock full of strategies, stories, and practical skills, this book will hasten a woman’s progress and impact as a professional woman and liberate her to excel in her career on her own terms.

As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.

As Chief Marketing Officer of Mastercard—one of the world’s most recognizable and decorated brands—Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.

Readers will:

• Understand the evolution of marketing and how to be at the forefront of future change.
• Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
• Achieve breakthroughs in innovative thinking in order to compete in modern business.
• Gain perspective from top marketers across industries.

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.

It’s business school, the Branson way.
Whether you’re interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers.

Like a Virgin brings together some of his best advice, distilling the experiences and insights that have made him one of the world’s most recognized and respected business leaders.

In his trademark thoughtful and encouraging voice, Branson shares his knowledge like a close friend. He’ll teach you how to be more innovative, how to lead by listening, how to enjoy your work, and much more.

In hindsight, Branson is thankful he never went to business school. Had he conformed to the conventional dos and don’ts of starting a business, would there have been a Virgin Records? A Virgin Atlantic? So many of Branson’s achievements are due to his unyielding deter­mination to break the rules and rewrite them himself. Here’s how he does it.

Building your résumé should be one of the easier parts to the job interview process, but it’s actually becoming one of the most stressful aspects. What kind of résumé will spark the employer’s interest? Which kind most often get passed over? How far back are we supposed to go? How can we best explain those time gaps in between jobs? Are the rules different for online résumés?

Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand the insights that will catch an employer’s eye, as well as what dangers to avoid if you want to survive the first cut. Learn how to craft clear, compelling, targeted résumés and cover letters that actually work!

In The Elements of Résumé Style, you will be provided:

-More than 1,400 action words, statements, and position descriptions that help sell your skills and experience
-Hundreds of words, phrases, and vague claims to avoid
-Advice for handling employment gaps, job-hopping, and requests for salary history and requirements
-Sample résumés, response letter, inquiry letter, informational interview request letter, references,
-Surprising tips for acing the interview

In today’s competitive environment, competition is intense no matter the field or position. The often overlooked first hurdle to jump over is no doubt the résumé. The time-tested tools in The Elements of Résumé Style will make sure yours stands out–helping to get you the job you deserve!