Business & Economics

How To Turn Down A Billion Dollars: The Snapchat Story

4,500.00

The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate.

In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius?

In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley’s hottest start-ups. Snapchat developed from a simple wish for disappearing pictures as Stanford junior Reggie Brown nursed regrets about photos he had sent. After an epic feud between best friends, Brown lost his stake in the company, while Spiegel has gone on to make a name for himself as a visionary―if ruthless―CEO worth billions, linked to celebrities like Taylor Swift and his wife, Miranda Kerr.

How to Work a Room

6,000.00

Fully revised and updated, the ground-breaking, classic book on improving communication and socializing skills in any situation to succeed in business and life

Have you ever walked into a roomful of strangers and felt uncomfortable? If the answer is yes, you’re not alone! Over 85% of American adults feel the same way. The solution: How to Work a Room, the fully revised Silver Anniversary edition, which has sold over 1.2 million copies worldwide. Drawing from her vast experiences working with top industry leaders such as Coca-Cola, Apple, the NFL, and UnitedHealth, Susan RoAne presents easy-to-implement strategies to exude more confidence, win over your colleagues, and achieve more. Simple and effective, you’ll learn how to:

– approach someone you don’t know, in person or online
– remember names (and what to do if you don’t)
– start, maintain, and end conversations… graciously
– use humor, and when not to do so
– follow simple but often unspoken rules of etiquette

If you hope to make a stronger impression, get more use out of your professional connections, or turn a new acquaintance into a valued, long-lasting relationship, How to Work a Room is the vital tool for succeeding in business and life.

How We Got to Now

5,000.00

From the New York Times–bestselling author of Where Good Ideas Come From and Unexpected Life, a new look at the power and legacy of great ideas.

In this illustrated history, Steven Johnson explores the history of innovation over centuries, tracing facets of modern life (refrigeration, clocks, and eyeglass lenses, to name a few) from their creation by hobbyists, amateurs, and entrepreneurs to their unintended historical consequences. Filled with surprising stories of accidental genius and brilliant mistakes—from the French publisher who invented the phonograph before Edison but forgot to include playback, to the Hollywood movie star who helped invent the technology behind Wi-Fi and Bluetooth—How We Got to Now investigates the secret history behind the everyday objects of contemporary life.

In his trademark style, Johnson examines unexpected connections between seemingly unrelated fields: how the invention of air-conditioning enabled the largest migration of human beings in the history of the species—to cities such as Dubai or Phoenix, which would otherwise be virtually uninhabitable; how pendulum clocks helped trigger the industrial revolution; and how clean water made it possible to manufacture computer chips. Accompanied by a major six-part television series on PBS, How We Got to Now is the story of collaborative networks building the modern world, written in the provocative, informative, and engaging style that has earned Johnson fans around the globe.

Hype

8,000.00

From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age—and why we can’t stop falling for them.

We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen?

Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season—and how we as consumers can stop getting played.

I Am My Brand

13,000.00

I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to building your brand, knowing your worth, and being unapologetic about it.

I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author’s expertise – will support readers on their own journey to brand success and self-empowerment in work and life.

The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today’s male dominated business world.

I Wish I’d Known This

8,000.00

Uncover the six blind spots that derail women’s career paths and learn strategies to effectively overcome them for an impactful, sustainable career.

Professional women are subject to blind spots—obstacles that can minimize career potential, impact, or advancement. Some women end up drifting instead of driving through their careers, going it alone instead of building a posse, and leaving their “reputationality” (that special something we are known for) to chance.

Authors and executive coaches Brenda Wensil and Kathryn Heath have spent decades coaching more than 800 women and working with women executives, middle managers, and professionals across industries and age groups. In this book, they outline six challenges women commonly face on their professional journeys and map a way to accelerate through them for higher-impact careers. Readers will learn how to

· Set a vision, strategy, and plan for their careers
· Learn who they are, what they offer, and how to tell their stories
· Seek and act on feedback to guide their paths
· Prepare and practice for the best outcomes
· Enlist help and support from others

Effective women leaders inspire innovation, sustain profitability, manage risk, and create environments for inclusion and diversity to increase. Chock full of strategies, stories, and practical skills, this book will hasten a woman’s progress and impact as a professional woman and liberate her to excel in her career on her own terms.

Igba-Boi: Repositioning the Igbo Apprenticeship System

4,000.00

Repositioning the Igbo Apprenticeship System highlights the entrepreneurial exploits of the Igbos of south-eastern Nigeria. Despite the globalisation-accentuated influence of western business culture, the Igbos have sustained their indigenous business system undergirded by an ingenious apprenticeship system, Igba-boi.

This apprenticeship system has existed in the Igboland for decades as an important heritage, embedded in cultural norms and values passed down for generations. The authors argue that the unique framework and rules of operation of this viable socioeconomic empowerment model will, if well-positioned, make significant contributions to the advancement of the boi/Nwa-boi (apprentice), the Oga (Master), the community (Ndi-Igbo) and the achievement of the country’s overall developmental goals.

Imagining Global Futures

10,000.00

What does a just world look like? This volume begins with a planet beset by accumulating crises—environmental, social, and political—and imagines how we can move beyond them.

Drawing on the legacy of post-colonial struggles for liberation, Imagining Global Futures explores a range of radical visions for a world after neoliberalism and empire. Centered on movements in the Global South, the collection challenges dominant patterns of social and political life and sketches more just and sustainable futures we might build in their place. What can we learn from alternative conceptions of the good life? How can we build a world where people are both freer and more equal? An urgent resource for collective imagination, Imagining Global Futures counterposes thick visions of a better world to our dystopian present.

In Her Own Voice

28,000.00

Based on 25 years of research into the specific hurdles facing women in business, In Her Own Voice offers sage advice and empowerment for any woman striving to advance her career—and any organization ready to improve gender equity at every level.

The world has awakened to the urgent need to focus on women’s advancement—companies with gender-balanced leadership are far more likely to outperform their peers, and the evolving expectations of leadership align to women’s natural strengths. Yet just 10 percent of Fortune 500 CEOs and less than 30 percent of senior leaders are women, and the pace of growth is shockingly slow, made worse by COVID-19 and its aftermath.

What does it take for women to ascend to the highest levels of leadership? In Her Own Voice from Jennifer McCollum, CEO of Linkage, a global leadership development firm, sheds light on this timely topic. Backed by in-depth and enlightening research, this book examines the specific challenges women still face in the workplace. Whether we’re contending with our own inner critic, being expected to prove our value time and again, or navigating the often-intimidating world of negotiating for ourselves, women today still have unique obstacles as we advance our careers—but they need not become roadblocks.

In Her Own Voice outlines how readers can overcome these obstacles, with key competencies and action steps such as quieting your inner critic, discarding biases, building confidence, gaining clarity about the future, and more. Supported by data and infused with compelling real-life stories, it’s a blueprint for helping readers identify, measure, and conquer what’s holding women back at any stage of their careers.

In The Company Of Women

10,500.00

Over 100 exceptional and influential women describe how they embraced their creative spirit, overcame adversity, and sparked a global movement of entrepreneurship. Media titans and ceramicists, hoteliers and tattoo artists, comedians and architects—taken together, these profiles paint a beautiful picture of what happens when we pursue our passions and dreams.

In This Economy?

30,000.00

 

The stuff you really need to know about how the economy works? It’s pretty simple. Yes, even if you were bored to tears in economics class, or if you’re cross-eyed from reading painfully convoluted—or straight-up misguided—financial commentary. In this particularly disorienting era, many have turned to a young economic analyst named Kyla Scanlon for answers.

Now, Scanlon is writing a definitive, approachable guide to the key concepts and mechanics of economics and the most common myths and fallacies to steer clear of. Through her trademark blend of creative analogies, clever illustrations, refreshingly lucid language—and even quotes from poetry, literature, and philosophy—she answers questions such as:

  • What is Fed cred, Fed flexing, and Fedspeak?
  • Is our national debt really a threat?
  • What is a “mild” recession, exactly?
  • If you’re thinking about quitting your job, what economic indicators should you be keeping tabs on?

At a time when experts overcomplicate simple things loudly, choosing to generate smoke rather than clearing the air, In This Economy? shows that understanding the markets—and the systems they operate in—is easier than you think. Whether you’re worried about your mortgage rate, job security, bank account balance, or the health of the broader economy, this concise and witty guide will give you the confidence to make smarter financial decisions—no matter what the headlines say.

Influence Is Your Superpower

18,500.00

You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life.

Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no.

Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

Innovation

5,000.00

Businesses looking to succeed in the digital, global economy must innovate to survive, and !nnovation highlights the pioneers who have broken the mold and led the pack in a wide range of fields (including business and technology, engineering and energy, government and social policy, the arts and advertising, media, medicine and more). Innovation expert, Kim Chandler McDonald underlines the common denominators linking these highly creative people, such as their compunction to tell their truth, unpalatable or not, their entrepreneurial instincts and their steadfast protection of their brands.

This book offers readers:
–understanding of innovation as a mindset rather than a process
–insight on how to start thinking like an innovator and into how this can assist them with their own careers and goals
–knowledge of how to cultivate innovation in their own team, department or business
–personal accounts from international innovators

!nnovation showcases interviews with over 100 people who have pushed aside the boundaries in their field, such as: Vint Cerf, ‘Father of the Internet’ and Chief Internet Evangelist at Google; Matt Flannery, CEO/Co-Founder of Kiva, the microfinancing organization working to alleviate poverty; author Seth Godin; Zappos CEO and instigator of Las Vegas’ transformational Downtown project, Tony Hsieh; Digital Royalty CEO Amy Jo Martin; and Chief Innovation Officer at the marketing agency MDC Partners, Faris Yakob. Chandler McDonald explores what drives these successful innovators, what makes innovations take off and why innovation is so critical to individuals, economies and to society as a whole.

Innovation And Entrepreneurship

5,500.00

Based on an in-depth analysis of over 2,600 leaders drawn from a database of more than 17,000 CEOs and C-suite executives, as well 13,000 hours of interviews, and two decades of experience advising CEOs and executive boards, Elena L. Botelho and Kim R. Powell overturn the myths about what it takes to get to the top and succeed.

Their groundbreaking research was the featured cover story in the May-June 2017 issue of Harvard Business Review. It reveals the common attributes and counterintuitive choices that set apart successful CEOs—lessons that we can apply to our own careers.

Much of what we hear about who gets to the top, and how, is wrong. Those who become chief executives set their sights on the C-suite at an early age. In fact, over 70 percent of the CEOs didn’t have designs on the corner office until later in their careers. You must graduate from an elite college. In fact, only 7 percent of CEOs in the dataset are Ivy League graduates–and 8 percent didn’t graduate from college at all. To become a CEO you need a flawless résumé. The reality: 45 percent of CEO candidates had at least one major career blowup.

What those who reach the top do share are four key behaviors that anyone can master: they are decisive; they are reliable, delivering what they promised when the promise it, without exception; they adapt boldly, and they engage with stakeholders without shying away from conflict.

Based on this breakthrough study of the most successful people in business, Botelho and Powell offer career advice for everyone who aspires to get ahead.

Insane Mode

5,000.00

Hamish McKenzie tells how a Silicon Valley start-up’s wild dream came true. Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors, the infamous Koch brothers.

The award-winning Tesla Model 3, a premium mass-market electric car that went on sale in 2018, has reconfigured the popular perception of Tesla and continues to transform the public’s relationship with motor vehicles—much like Ford’s Model T did nearly a century ago. At the same time, company CEO Elon Musk courts controversy and spars with critics through his Twitter account, just as Tesla’s ever-increasing debt teeters on junk bond status….

As McKenzie’s rigorously reported account shows, Tesla has triggered frenzied competition from newcomers and traditional automakers alike, but it retains an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively.

Insane Mode started off as a feature on the dual-motor Tesla Model S, which gave the car Ferrari-like acceleration, but it’s also the perfect description of the operating cycle of a company that has sworn it won’t rest until every car on the road is electric. Here is a story about the very best kind of American ingenuity and its history-making potential. Buckle up!

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