Business & Economics

We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.

Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way.

In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:

-Identify,?approach, and engage the right influencers for their brand or product.
-Determine?what resources to put behind influencer campaigns.
-Manage the business side of influencer marketing, including tools that will help measure ROI.
-Develop?their brand’s social media voice to become an influencer in its own right.

This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

Strategy? Tactics? Confused?

How many times have you sat in a meeting and heard someone say, “We’re not being very strategic” or “We need to approach this more strategically”? If your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, and no one is the wiser as to what “strategic” really means.

Next time, say this: “Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we’re doing?”

Everybody talks about strategy, but there is a big gap between discussing strategy and using a practically strategic approach to achieving the business, the career, or the life you most want.

In this book, Erika Andersen offers you a step-by-step model and skills for making being strategic a powerful habit of mind and action

Momentum is your greatest ally–with it you can do anything, without it you will stall. As CEO you hate surprises, especially the kind that undermines momentum–yours or the organization you lead.

Every CEO’s journey is unique. However, there exists a very predictable, but previously unknown pattern: the CEO life cycle. The Four Dilemmas of the CEO outlines the common challenges that every CEO will face during their tenure, irrespective of geography or industry. Once understood, action can be taken to break through these glass ceilings that cause CEOs to get stuck in the business, while their mandate for working on the business is continually diverted.

Framed within the life cycle of a CEO, the Four Dilemmas are:
1. You’re in charge of everything, but cannot completely trust anything.
2. You know that today’s executive cannot deliver tomorrow’s results.
3. How do you engage the full capability of your executive working on the business when they are at capacity working in the business?
4. At what point does the price of remaining personally relevant outweigh your other options?

In the first book to focus on these four issues collectively, the authors draw on their decades of experience as trusted advisers across a range of industries to show every executive how to recognize and anticipate the individual dilemmas, master them, and accelerate through them.

It’s the common habit shared by many successful people throughout history. It’s responsible for unlocking limitless creativity and influence. It’s known to reduce stress, improve decision-making skills, and make you a better leader. What is it? Reading. And it’s the single best thing you can do to improve yourself professionally.

Reading more and better books creates opportunities for you to learn new skills, rise above your competition, and build a successful career. In Read to Lead you’ll learn

– why you need to read like your career depends on it
– the five science-backed reasons reading will help you build your career
– how to absorb a book into your bloodstream
– a technique that can double (or triple!) your reading speed
– tips on creating a lifetime reading habit
– and more

If you want to lead a more satisfied life, have more intelligent conversations, and broaden your mind, you need to read to lead!

This collection tells the story of an emerging Africa, through the eyes of some of the youngest and most promising African entrepreneurs. Charting the stories of 17 entrepreneurs working in different industries and across Africa, Making Futures: Young Entrepreneurs in a Dynamic Africa showcases the young women and men who are taking charge of their destinies and building business enterprises and innovative non-profits to radically change their lives and the lives of their communities.

Making Futures equips readers with intimate knowledge about the markets and growth across the region, and how young creative entrepreneurs are identifying problems as opportunities and seeding growth in a continent that has been long overlooked, but is poised for explosive growth and opportunity, enabled by technology.