Business & Economics

Leadership is simply a series of moments, and this book gives you the tools to turn each moment into an opportunity to leave a positive legacy for those you lead.

In this ground-breaking book, award-winning leadership expert and business leader Kirstin Ferguson has written a much-needed practical guide for every modern leader. Whether you are the head of one of the largest companies in the world, supervising a small team, or guiding your family, it will be your ability to integrate your head and heart that will influence your success in leading others and navigating our complex world.

Combining studies from leading thinkers in the field with her own research, and more than three decades of personal experience, Kirstin explains the 8 key attributes of a head and heart leader and provides the tools to measure your own approach. Along the way, she shares her conversations with modern leaders from a broad range of backgrounds whose stories will surprise you, challenge your thinking and inspire you to be the type of leader the world needs.

The New York Times bestseller Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives—the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed reality, and quantum computing. It’s about how people, organizations, and societies can and must transform and “hit refresh” in their persistent quest for new energy, new ideas, and continued relevance and renewal.

Microsoft’s CEO tells the inside story of the company’s continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. Satya Nadella explores a fascinating childhood before immigrating to the U.S. and how he learned to lead along the way. He then shares his meditations as a sitting CEO—one who is mostly unknown following the brainy Bill Gates and energetic Steve Ballmer. He tells the inside story of how a company rediscovered its soul—transforming everything from culture to their fiercely competitive landscape and industry partnerships. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of technology and by exploring the potential impact to society and delivering call to action for world leaders.

“Ideas excite me,” Nadella explains. “Empathy grounds and centers me.” Hit Refresh is a set of reflections, meditations, and recommendations presented as algorithms from a principled, deliberative leader searching for improvement—for himself, for a storied company, and for society.

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

For fifty years, economists have been developing elegant theories or how markets facilitate innovation, create wealth, and allocate society’s resources efficiently. But what about when they fail, when they lead us to stock market bubbles, glaring inequality, polluted rivers, and credit crunches?

In this updated and expanded edition of How Markets Fail, John Cassidy describes the rising influence of “utopian economies”―the thinking that is blind to how real people act and that denies the many ways an unregulated free market can bring on disaster. Combining on-the-ground reporting and clear explanations of economic theories Cassidy warns that in today’s economic crisis, following old orthodoxies isn’t just misguided―it’s downright dangerous.

Over the past few decades, the increasingly complex financial world has come to feel like an enigma – a rogue force seemingly controlled by no one. From an industry veteran, How Money Became Dangerous captures the key deals, developments, and players that made the financial world what it is today.