Author

Strategy? Tactics? Confused?

How many times have you sat in a meeting and heard someone say, “We’re not being very strategic” or “We need to approach this more strategically”? If your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, and no one is the wiser as to what “strategic” really means.

Next time, say this: “Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we’re doing?”

Everybody talks about strategy, but there is a big gap between discussing strategy and using a practically strategic approach to achieving the business, the career, or the life you most want.

In this book, Erika Andersen offers you a step-by-step model and skills for making being strategic a powerful habit of mind and action